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Sustainable Product Expansion And Modern ECommerce Will Unlock Future Potential

Published
11 Apr 25
Updated
25 Jan 26
Views
36
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AnalystConsensusTarget's Fair Value
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1Y
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Author's Valuation

US$230.0% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 25 Jan 26

GROV: Customer Experience Focus And Lean Advertising Will Support Future Profitability

Analysts have lifted their price target on Grove Collaborative Holdings, citing slightly lower discount rate assumptions, a small adjustment in the projected profit margin to 4.94%, and a modestly reduced future P/E outlook of 11.85x as key drivers of the updated valuation.

What's in the News

  • Grove Collaborative Holdings issued new earnings guidance for the fourth quarter ending December 31, 2025, with revenue expected to remain roughly flat compared with the prior quarter (Corporate Guidance).
  • The company lowered its full year 2025 revenue outlook to a range of US$172.5 million to US$175 million, which it describes as the lower end of its previously communicated guidance range (Corporate Guidance).
  • Management linked tracking to the lower end of the 2025 revenue range to a decision to keep advertising investment lower while it works on customer experience improvements (Corporate Guidance).
  • The Board appointed interim CFO Tom Siragusa as Chief Financial Officer, effective October 1, 2025, and he continues as the principal financial and accounting officer (Executive Changes).
  • Siragusa has held multiple finance leadership roles at Grove since 2019 and previously worked in strategy and transactions and assurance services at Ernst & Young LLP (Executive Changes).

Valuation Changes

  • Fair Value: The model fair value input is held at 2.0, indicating no change from the prior estimate of 2.
  • Discount Rate: The discount rate assumption has edged lower from 9.54% to 9.46%, reflecting a slightly reduced required return in the model.
  • Revenue Growth: The revenue growth input is effectively unchanged at about 3.69% in both the prior and updated assumptions.
  • Net Profit Margin: The projected profit margin has risen slightly from 4.86% to 4.94%, pointing to a modestly higher profitability assumption.
  • Future P/E: The future P/E multiple has eased from 12.08x to 11.85x, implying a slightly more conservative valuation multiple applied to earnings.

Key Takeaways

  • Grove's focus on clean, sustainable products and new category expansion leverages consumer trends and broadens its market opportunity.
  • Operational upgrades and disciplined marketing enhance margin potential, customer retention, and the path toward sustainable profitability.
  • Declining customer base, unprofitability, subscription fatigue, intensifying competition, and public listing risks threaten revenue stability, market share, and Grove's long-term financial viability.

Catalysts

About Grove Collaborative Holdings
    A consumer products company, develops and sells household, personal care, beauty, and other consumer products in the United States.
What are the underlying business or industry changes driving this perspective?
  • Grove's repositioning as a trusted destination for clean, sustainable, and health-focused products directly addresses surging consumer concern around ingredient safety and environmental impact, supporting long-term growth in revenue and customer retention as these priorities increasingly dominate consumer behavior.
  • Expansion into new high-potential product categories (personal care, vitamins, minerals, supplements, clean beauty) and a broadened third-party assortment give Grove a larger addressable market and more reasons for existing and new customers to increase basket size, driving higher top-line revenue growth over time.
  • The migration to a modern, scalable e-commerce platform, despite near-term friction, positions Grove for future operational efficiencies, improved customer experience, and the ability to iterate more rapidly on feature enhancements-expected to support margin expansion and higher repeat rates as platform issues subside.
  • Strategic increase in disciplined marketing spend, now delivering improved LTV/CAC and repeat rate metrics, indicates Grove has optimized its customer acquisition engine, which is likely to lead to sustainable sequential revenue growth and better payback periods, consequently improving gross margin leverage.
  • Enhanced working capital discipline, inventory optimization, and cost structure improvements-such as streamlined SG&A and supply chain efficiencies-point to an ongoing improvement in net margins and potential transition toward sustained profitability and positive operating cash flow.

Grove Collaborative Holdings Earnings and Revenue Growth

Grove Collaborative Holdings Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Grove Collaborative Holdings's revenue will grow by 5.5% annually over the next 3 years.
  • Analysts are not forecasting that Grove Collaborative Holdings will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Grove Collaborative Holdings's profit margin will increase from -12.1% to the average US Specialty Retail industry of 4.7% in 3 years.
  • If Grove Collaborative Holdings's profit margin were to converge on the industry average, you could expect earnings to reach $10.3 million (and earnings per share of $0.22) by about September 2028, up from $-22.4 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 8.6x on those 2028 earnings, up from -2.8x today. This future PE is lower than the current PE for the US Specialty Retail industry at 19.2x.
  • Analysts expect the number of shares outstanding to grow by 4.22% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 9.04%, as per the Simply Wall St company report.

Grove Collaborative Holdings Future Earnings Per Share Growth

Grove Collaborative Holdings Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Grove's active customer base and total order volume both declined by double digits year-over-year, reflecting ongoing challenges in customer acquisition and retention, which may limit revenue growth and compress long-term earnings potential.
  • The company is guiding for full-year 2025 revenue decline in the mid-single-digit to low double-digit percentage points and expects adjusted EBITDA to be negative or at breakeven, indicating persistent unprofitability and weak margin trends that could continue to affect long-term earnings and access to capital.
  • Grove's core DTC revenue streams are partly dependent on subscription models, but consumer fatigue with subscriptions and increased market saturation threaten future top-line stability and recurring revenues.
  • Intensifying competition from larger multinational CPG firms and digital-first retailers, as well as the commoditization of sustainable products, risks eroding Grove's market share and pricing power, potentially leading to further revenue declines and margin compression.
  • The recent NYSE continued listing notice due to a low market capitalization signals risk regarding Grove's standing as a public company, and ongoing low valuation or further declines could negatively affect investor confidence, access to financing, and the company's ability to maintain long-term solvency.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $1.5 for Grove Collaborative Holdings based on their expectations of its future earnings growth, profit margins and other risk factors.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $217.9 million, earnings will come to $10.3 million, and it would be trading on a PE ratio of 8.6x, assuming you use a discount rate of 9.0%.
  • Given the current share price of $1.55, the analyst price target of $1.5 is 3.3% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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