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Sustainable Product Expansion And Modern ECommerce Will Unlock Future Potential

Published
11 Apr 25
Updated
01 Dec 25
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AnalystConsensusTarget's Fair Value
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1Y
-15.0%
7D
-8.8%

Author's Valuation

US$237.5% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 01 Dec 25

GROV: New Environmental Metrics And Leadership Change Will Drive Future Confidence

Analysts have raised their price target for Grove Collaborative Holdings from $2.00 to $2.00 per share. They cite moderate updates to financial model assumptions, including a slightly higher discount rate and future price-to-earnings multiple.

What's in the News

  • Announced new commitments to measure, mitigate, and report the environmental impact of AI adoption, including becoming the first retailer to measure their AI-related carbon footprint and issue an open-source measurement approach (Key Developments).
  • Provided earnings guidance for the fourth quarter ending December 31, 2025, and expects revenue to remain roughly flat compared to the previous quarter (Key Developments).
  • Revised earnings guidance for full-year 2025 and now anticipates revenue between $172.5 million and $175 million. This is at the lower end of previous guidance, citing lower advertising investment while focusing on customer-experience improvements (Key Developments).
  • Appointed Tom Siragusa as Chief Financial Officer effective October 1, 2025. He will succeed his interim status and continue as principal financial and accounting officer (Key Developments).

Valuation Changes

  • Consensus Analyst Price Target remains unchanged at $2.00 per share.
  • Discount Rate has risen slightly, increasing from 9.09% to 9.25%.
  • Revenue Growth projection remains essentially flat at 3.69%.
  • Net Profit Margin is effectively unchanged at 4.74%.
  • Future P/E has increased slightly from 12.24x to 12.29x.

Key Takeaways

  • Grove's focus on clean, sustainable products and new category expansion leverages consumer trends and broadens its market opportunity.
  • Operational upgrades and disciplined marketing enhance margin potential, customer retention, and the path toward sustainable profitability.
  • Declining customer base, unprofitability, subscription fatigue, intensifying competition, and public listing risks threaten revenue stability, market share, and Grove's long-term financial viability.

Catalysts

About Grove Collaborative Holdings
    A consumer products company, develops and sells household, personal care, beauty, and other consumer products in the United States.
What are the underlying business or industry changes driving this perspective?
  • Grove's repositioning as a trusted destination for clean, sustainable, and health-focused products directly addresses surging consumer concern around ingredient safety and environmental impact, supporting long-term growth in revenue and customer retention as these priorities increasingly dominate consumer behavior.
  • Expansion into new high-potential product categories (personal care, vitamins, minerals, supplements, clean beauty) and a broadened third-party assortment give Grove a larger addressable market and more reasons for existing and new customers to increase basket size, driving higher top-line revenue growth over time.
  • The migration to a modern, scalable e-commerce platform, despite near-term friction, positions Grove for future operational efficiencies, improved customer experience, and the ability to iterate more rapidly on feature enhancements-expected to support margin expansion and higher repeat rates as platform issues subside.
  • Strategic increase in disciplined marketing spend, now delivering improved LTV/CAC and repeat rate metrics, indicates Grove has optimized its customer acquisition engine, which is likely to lead to sustainable sequential revenue growth and better payback periods, consequently improving gross margin leverage.
  • Enhanced working capital discipline, inventory optimization, and cost structure improvements-such as streamlined SG&A and supply chain efficiencies-point to an ongoing improvement in net margins and potential transition toward sustained profitability and positive operating cash flow.

Grove Collaborative Holdings Earnings and Revenue Growth

Grove Collaborative Holdings Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Grove Collaborative Holdings's revenue will grow by 5.5% annually over the next 3 years.
  • Analysts are not forecasting that Grove Collaborative Holdings will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Grove Collaborative Holdings's profit margin will increase from -12.1% to the average US Specialty Retail industry of 4.7% in 3 years.
  • If Grove Collaborative Holdings's profit margin were to converge on the industry average, you could expect earnings to reach $10.3 million (and earnings per share of $0.22) by about September 2028, up from $-22.4 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 8.6x on those 2028 earnings, up from -2.8x today. This future PE is lower than the current PE for the US Specialty Retail industry at 19.2x.
  • Analysts expect the number of shares outstanding to grow by 4.22% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 9.04%, as per the Simply Wall St company report.

Grove Collaborative Holdings Future Earnings Per Share Growth

Grove Collaborative Holdings Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Grove's active customer base and total order volume both declined by double digits year-over-year, reflecting ongoing challenges in customer acquisition and retention, which may limit revenue growth and compress long-term earnings potential.
  • The company is guiding for full-year 2025 revenue decline in the mid-single-digit to low double-digit percentage points and expects adjusted EBITDA to be negative or at breakeven, indicating persistent unprofitability and weak margin trends that could continue to affect long-term earnings and access to capital.
  • Grove's core DTC revenue streams are partly dependent on subscription models, but consumer fatigue with subscriptions and increased market saturation threaten future top-line stability and recurring revenues.
  • Intensifying competition from larger multinational CPG firms and digital-first retailers, as well as the commoditization of sustainable products, risks eroding Grove's market share and pricing power, potentially leading to further revenue declines and margin compression.
  • The recent NYSE continued listing notice due to a low market capitalization signals risk regarding Grove's standing as a public company, and ongoing low valuation or further declines could negatively affect investor confidence, access to financing, and the company's ability to maintain long-term solvency.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $1.5 for Grove Collaborative Holdings based on their expectations of its future earnings growth, profit margins and other risk factors.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $217.9 million, earnings will come to $10.3 million, and it would be trading on a PE ratio of 8.6x, assuming you use a discount rate of 9.0%.
  • Given the current share price of $1.55, the analyst price target of $1.5 is 3.3% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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