Last Update 05 Mar 26
Fair value Decreased 19%ZIP: Trust-Led Platform And Buyback Plan Will Support Future Upside
Narrative Update
Analysts have trimmed their fair value estimate for Zip Co to about A$4.07 from A$5.05, reflecting updated assumptions for slightly softer revenue growth and profit margins, a higher discount rate, and a lower future P/E multiple. This is in line with recent Street price target cuts to A$3.00 from A$5.50 and A$5.00.
Analyst Commentary
Recent Street research on a comparable online recruitment platform helps frame how analysts are thinking about valuation, execution risk, and growth for businesses exposed to hiring cycles and digital job matching, which can be relevant when you look at Zip Co.
Bullish Takeaways
- Bullish analysts point to the first period of year over year revenue growth since 3Q22 at a peer online recruiter as an encouraging sign that demand for digital hiring tools can stabilize after a weaker patch, which they see as supportive for longer term growth expectations in the space.
- Adjusted EBITDA at that peer came in above guidance and Street estimates, which bullish analysts read as evidence that cost control and monetization levers can support profitability even when top line growth is modest.
- Management commentary around AI as a labor market catalyst, rising traffic from generative AI answer engines, and growing performance based and enterprise revenue is viewed as a potential driver of user engagement and monetization over time.
- Ongoing share repurchases at the peer are cited as a sign of discipline in capital allocation, something bullish analysts often reward with a higher valuation multiple when they believe the balance sheet can support it.
Bearish Takeaways
- Despite the operational positives, Street price targets on a peer online recruiter were cut to US$3 from prior levels of US$5.50 and US$5, which bearish analysts see as a reset of expectations for both growth and earnings power.
- Guidance at that peer calls for FY26 revenue to remain roughly flat in what is described as a soft labor market, which raises questions among cautious analysts about how quickly demand for online hiring solutions can reaccelerate.
- Another concern is that, while revenue growth turned slightly positive in Q4 at the peer, guidance implies a step down in Q1 and for the full fiscal year, which may disappoint investors who were positioned for a more durable inflection.
- Bearish analysts also highlight that even with AI related initiatives and enterprise adoption, they are not yet prepared to underwrite stronger growth assumptions, which keeps valuation frameworks anchored to more conservative P/E and revenue outlooks.
What's in the News
- Board authorizes a new share buyback plan on February 20, 2026, signaling continued focus on returning capital to shareholders (company announcement).
- Zip Co announces a share repurchase program of up to 92,161,082 shares, or 7.25% of issued share capital, for A$50m, valid through March 5, 2027, with 1,270,683,586 shares on issue as of February 20, 2026 (company announcement).
- Company reconfirms and upgrades FY26 guidance, targeting a group revenue margin of around 8% and guiding to a group operating margin above 18%, compared with prior guidance of 16% to 19% (company guidance).
- Launch of new brand platform “In You We Trust” and a national campaign “You Trust Me?” from February to June 2026, alongside updates to the app experience and new payment features focused on customer trust and transparency (product announcement).
- Rollout of “Pay in 2,” a payment option that splits a purchase into two installments over two weeks, following a pilot where 95% of surveyed users said they would use it again, plus a limited time fee incentive for early adopters in February 2026 (product announcement).
Valuation Changes
- Fair Value: Trimmed from A$5.05 to A$4.07 per share, reflecting updated assumptions across growth, margins, and risk.
- Discount Rate: Increased from 8.79% to 9.81%, indicating a higher required return applied in the valuation model.
- Revenue Growth: Assumed long term Australian dollar revenue growth rate adjusted slightly from 20.71% to 20.03%.
- Net Profit Margin: Target profit margin reduced from 12.34% to 11.49%, implying a more cautious view on future profitability levels.
- Future P/E: Valuation multiple brought down from 36.1x to 26.9x, pointing to a lower assumed price-to-earnings ratio that investors might be willing to pay for future earnings.
Key Takeaways
- Strategic partnerships and tech investments are fueling revenue growth, improved margins, and risk management while reducing customer acquisition costs.
- International growth and rising adoption among younger consumers strengthen market positioning and support long-term scalability.
- Rising regulatory pressures, competition, and structural challenges threaten Zip Co's growth prospects, profitability, and margins as it expands product offerings and shifts geographic focus.
Catalysts
About Zip Co- Engages in the provision of digital retail finance, personal finance, and payments solutions in Australia, New Zealand, and the United States.
- Zip Co is poised to benefit from the accelerating shift toward digital payments and increasing e-commerce penetration, as evidenced by strong transaction volumes (up 30%) and targeted partnerships with platforms like Google and Stripe, which are likely to drive higher transaction values and revenue growth.
- Enhanced adoption among Millennials and Gen Z, who favor flexible, interest-free payment options, is driving increased transaction frequency and customer engagement (with transactions per active customer up 62% over two years), supporting durable volume growth and inflating total revenue.
- The company's ongoing international expansion-particularly in the underpenetrated U.S. market where BNPL is less than 6% of e-commerce spend-provides significant runway for organic revenue growth and supports geographic diversification, de-risking the business model and enabling long-term scale.
- Improvements in underwriting and credit risk management, alongside investments in AI and machine learning, have resulted in better credit outcomes and lower bad debts (net bad debts now 1.5% of TTV), which bolster net margins and underpin increasing cash earnings.
- Scaling distribution through partnerships and embedded finance with major merchants and platforms (such as Google Pay, Stripe, and large retailers in key verticals) is decreasing customer acquisition costs and increasing take rates, which should drive further operating leverage and higher earnings.
Zip Co Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Zip Co's revenue will grow by 17.4% annually over the next 3 years.
- Analysts assume that profit margins will increase from 7.5% today to 12.5% in 3 years time.
- Analysts expect earnings to reach A$216.9 million (and earnings per share of A$0.16) by about September 2028, up from A$79.9 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting A$266 million in earnings, and the most bearish expecting A$122 million.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 32.5x on those 2028 earnings, down from 66.9x today. This future PE is greater than the current PE for the AU Consumer Finance industry at 11.5x.
- Analysts expect the number of shares outstanding to decline by 1.03% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 8.27%, as per the Simply Wall St company report.
Zip Co Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Increasing regulatory scrutiny in key markets (especially the US and Australia) may result in higher compliance costs, tighter underwriting standards, and more complex customer onboarding, potentially restricting product offerings and slowing customer and revenue growth.
- The long-term sustainability of low credit losses is uncertain; as Zip Co scales, expansion into new customer segments or more complex/specialized products (e.g., Pay-in-8, personal loans) could lead to higher bad debts and increased provisions, negatively impacting net margins and earnings.
- The broader BNPL industry faces intensifying competition from incumbent financial institutions, other fintechs, and emerging payment methods (e.g., digital wallets, direct bank links), risking pricing pressure and possible stagnation or decline in Zip Co's transaction volumes and market share, which would affect top-line revenue growth.
- Continued margin compression risk arises from Zip's increasing dependence on the US business, which operates at a lower revenue margin than ANZ; this product and geographic mix shift may limit Zip's ability to sustain improvements to overall operating or net profit margins, affecting future earnings growth.
- Structural pressures from rising (or potentially volatile) interest rates could increase Zip Co's cost of funding and reduce consumer borrowing demand; while management is currently benefiting from refinancing at lower margins and potential rate cuts, future cycles or credit tightening may reverse this trend, directly lowering Zip Co's net margins and profitability.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of A$4.442 for Zip Co based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of A$5.0, and the most bearish reporting a price target of just A$4.08.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be A$1.7 billion, earnings will come to A$216.9 million, and it would be trading on a PE ratio of 32.5x, assuming you use a discount rate of 8.3%.
- Given the current share price of A$4.14, the analyst price target of A$4.44 is 6.8% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.