Last Update 31 Jul 26
Fair value Increased 8.94%ZIP: Margin Expansion And Brand Resolution Will Support Future Upside
Analysts have lifted the Zip Co price target from A$4.00 to A$4.70, reflecting updated views on its margin potential and the economics of its buy now pay later model.
Analyst Commentary
Recent research on Zip Co highlights a mix of enthusiasm about its role in the buy now pay later space and caution around execution risks and the path to sustainable margins. The latest A$4.70 price target reflects how analysts are weighing the company’s growth opportunities against the operational and funding work still ahead.
Bullish Takeaways
- Bullish analysts point to Zip Co’s exposure to buy now pay later as a key growth driver, viewing the segment as one of the most important payment trends of the past decade.
- Coverage initiations at valuation levels around A$4.70 suggest optimism that Zip Co can support higher margins if it manages growth with disciplined cost control.
- Some research highlights the potential for high top line expansion with relatively low marginal cost growth, which, if achieved, could support stronger profitability over time.
- The focus on unit economics and margin potential supports the case that Zip Co’s business model can scale without a similar rise in operating expenses.
Bearish Takeaways
- More cautious analysts focus on execution risk around maintaining credit quality as the buy now pay later model scales, which could affect future margin outcomes.
- The reliance on continued adoption of buy now pay later services leaves Zip Co exposed if consumer behaviour or regulatory settings shift against the model.
- There is ongoing scrutiny of funding costs and access to capital, which could limit how aggressively Zip Co can pursue growth without pressuring returns.
- Some investors remain wary about competition within the sector, which may constrain pricing power and influence how much of the projected margin potential is realised.
What’s in the News for Zip Co
- Zip Co plans an orderly wind down of its New Zealand operations, with the company stating that the financial impact on the wider group is expected to be immaterial. Source: Company key developments.
- Zip Co announces a partnership with Rally House, described as the fastest growing specialty sports retailer in the US, allowing customers to use Zip installment payments online and in store across more than 300 locations in 28 states. Source: Company key developments.
- Zip US will support Stripe’s Shared Payment Tokens, which is intended to keep Zip’s flexible payment options available in emerging AI powered checkout experiences as part of the next phase of its partnership with Stripe. Source: Company key developments.
- Zip reaches a settlement with Firstmac Limited that allows the company to continue using the Zip brand in Australia and to acquire the registered trade mark for ZIP. The settlement amount is described as not material to the Zip Co group and does not affect Fiscal Year 2026 guidance. Source: Company key developments.
- The High Court of Australia issued a judgment in earlier trade mark proceedings brought by Firstmac that required Zip to cease using the Zip trade mark in Australia within 28 days, with Zip indicating it would evolve its Australian brand before the later settlement. Source: Company key developments.
Valuation Changes for Zip Co
- Fair value has risen slightly, moving from A$3.72 to A$4.06 per share.
- The discount rate is a little higher, shifting from 8.72% to 8.99%.
- The revenue growth assumption is slightly lower, moving from 18.72% to 18.54%.
- The net profit margin estimate has risen, moving from 11.89% to 13.09%.
- The future P/E multiple is broadly unchanged, moving marginally from 23.81x to 23.84x.
Key Takeaways
- Strategic partnerships and tech investments are fueling revenue growth, improved margins, and risk management while reducing customer acquisition costs.
- International growth and rising adoption among younger consumers strengthen market positioning and support long-term scalability.
- Rising regulatory pressures, competition, and structural challenges threaten Zip Co's growth prospects, profitability, and margins as it expands product offerings and shifts geographic focus.
Catalysts
About Zip Co- Engages in the provision of digital retail finance, personal finance, and payments solutions in Australia, New Zealand, and the United States.
- Zip Co is poised to benefit from the accelerating shift toward digital payments and increasing e-commerce penetration, as evidenced by strong transaction volumes (up 30%) and targeted partnerships with platforms like Google and Stripe, which are likely to drive higher transaction values and revenue growth.
- Enhanced adoption among Millennials and Gen Z, who favor flexible, interest-free payment options, is driving increased transaction frequency and customer engagement (with transactions per active customer up 62% over two years), supporting durable volume growth and inflating total revenue.
- The company's ongoing international expansion-particularly in the underpenetrated U.S. market where BNPL is less than 6% of e-commerce spend-provides significant runway for organic revenue growth and supports geographic diversification, de-risking the business model and enabling long-term scale.
- Improvements in underwriting and credit risk management, alongside investments in AI and machine learning, have resulted in better credit outcomes and lower bad debts (net bad debts now 1.5% of TTV), which bolster net margins and underpin increasing cash earnings.
- Scaling distribution through partnerships and embedded finance with major merchants and platforms (such as Google Pay, Stripe, and large retailers in key verticals) is decreasing customer acquisition costs and increasing take rates, which should drive further operating leverage and higher earnings.
Zip Co Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?
- Analysts are assuming Zip Co's revenue will grow by 18.5% annually over the next 3 years.
- Analysts assume that profit margins will increase from 9.0% today to 13.1% in 3 years time.
- Analysts expect earnings to reach A$266.1 million (and earnings per share of A$0.21) by about July 2029, up from A$109.2 million today. However, there is some disagreement amongst the analysts with the more bullish ones expecting earnings as high as A$343.9 million.
- In order for the above numbers to justify the price target of the analysts, the company would need to trade at a PE ratio of 23.8x on those 2029 earnings, down from 26.9x today. This future PE is greater than the current PE for the AU Consumer Finance industry at 9.9x.
- Analysts expect the number of shares outstanding to decline by 1.66% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 8.99%, as per the Simply Wall St company report.
Risks
What could happen that would invalidate this narrative?- Increasing regulatory scrutiny in key markets (especially the US and Australia) may result in higher compliance costs, tighter underwriting standards, and more complex customer onboarding, potentially restricting product offerings and slowing customer and revenue growth.
- The long-term sustainability of low credit losses is uncertain; as Zip Co scales, expansion into new customer segments or more complex/specialized products (e.g., Pay-in-8, personal loans) could lead to higher bad debts and increased provisions, negatively impacting net margins and earnings.
- The broader BNPL industry faces intensifying competition from incumbent financial institutions, other fintechs, and emerging payment methods (e.g., digital wallets, direct bank links), risking pricing pressure and possible stagnation or decline in Zip Co's transaction volumes and market share, which would affect top-line revenue growth.
- Continued margin compression risk arises from Zip's increasing dependence on the US business, which operates at a lower revenue margin than ANZ; this product and geographic mix shift may limit Zip's ability to sustain improvements to overall operating or net profit margins, affecting future earnings growth.
- Structural pressures from rising (or potentially volatile) interest rates could increase Zip Co's cost of funding and reduce consumer borrowing demand; while management is currently benefiting from refinancing at lower margins and potential rate cuts, future cycles or credit tightening may reverse this trend, directly lowering Zip Co's net margins and profitability.
Valuation
How have all the factors above been brought together to estimate a fair value?
- The analysts have a consensus price target of A$4.06 for Zip Co based on their expectations of its future earnings growth, profit margins and other risk factors.
- However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of A$5.59, and the most bearish reporting a price target of just A$3.3.
- In order for you to agree with the analysts, you'd need to believe that by 2029, revenues will be A$2.0 billion, earnings will come to A$266.1 million, and it would be trading on a PE ratio of 23.8x, assuming you use a discount rate of 9.0%.
- Given the current share price of A$2.36, the analyst price target of A$4.06 is 41.8% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.