Last Update 28 Aug 26
Fair value Increased 52%Okay, Airbnb Finally Gave the Market a Reason

When I last updated this narrative, I said the market was basically waiting for Airbnb to give it a real reason to move. Either growth needed to re-accelerate or margins needed to improve.
Well, we finally got both.
Airbnb's Q2 was probably the strongest evidence in a while that all the small product changes they've been making are actually starting to show up in the numbers. Revenue grew 17% to $3.6 billion, Gross Booking Value grew 16% to $27.2 billion, and Nights and Seats Booked grew 10%. Net income reached $816 million and adjusted EBITDA grew 21% to $1.3 billion, with margins expanding to 35%.
More importantly, Airbnb raised its full-year outlook. They now expect at least mid-teens revenue growth and an adjusted EBITDA margin of at least 35.5%. That's very different from the "earnings were fine but guidance was meh" situation I wrote about earlier.
So why did the stock suddenly jump?
The stock jumped around 17% the day after earnings, from roughly $152 to $178, and has since traded above $190 before pulling back a little. This wasn't just investors getting excited about one EPS beat. The market got evidence that the Airbnb growth story might actually be getting stronger again.
The biggest thing for me is that growth isn't only coming from places like Brazil or India anymore.
The US, France, UK and Australia all accelerated during the quarter. North American nights grew at the fastest rate in almost three years. At the same time, Airbnb's expansion markets are still growing roughly twice as fast as its mature markets. Brazil grew more than 30%, India grew around 60%, and first-time bookers globally increased 11%, the best growth Airbnb has seen in four years.
That basically removes one of my bigger concerns from the previous update: that Airbnb was becoming too dependent on international expansion because its mature markets were running out of steam.
For now at least, that isn't happening.
The boring product improvements are working
I originally wanted Airbnb to find some huge new growth engine.
Funny enough, the answer might just be hundreds of smaller things.
They've redesigned search, simplified login, improved checkout, made cancellation policies clearer, improved host pricing tools and expanded Reserve Now, Pay Later.
None of those sound revolutionary individually, but together they're improving conversion.
Mobile is becoming especially important. Nights booked through the app grew 23% and now represent 64% of total nights booked, compared with 59% last year. Airbnb is slowly becoming less like a website you occasionally visit and more like an actual travel app people keep around.
AI is finally doing something useful
I was already positive about Airbnb using AI, but now there's actual evidence behind it.
Airbnb says it can develop some products as much as 60% faster than before, and it shipped nearly 80% more features and improvements compared with the same period last year.
More importantly, its AI customer service assistant now resolves nearly 45% of the issues that start with it without needing a human. Customer support cost per booking fell around 16%.
That's the kind of AI story I like. Not "we added a chatbot." Actual lower costs and faster product development.
The platform idea is becoming more believable
This was one of the main reasons I liked Airbnb originally.
They're still trying to become more than an app for renting someone's house.
Airbnb has expanded Services into things like airport pickups, grocery delivery, luggage storage, car rentals and resort passes.
Experiences are still small, so I'm definitely not giving them much valuation credit yet, but supply grew almost 80% year over year and bookings accelerated both sequentially and year over year. That's at least moving in the right direction.
Hotels might actually be more interesting.
Airbnb has added thousands of boutique and independent hotels across more than 20 major destinations. Hotel nights are currently growing around three times faster than the homes business, even though they're still only a small percentage of total bookings.
And around 35% of first-time guests who initially book a hotel through Airbnb later return and book a home.
That's interesting because hotels aren't necessarily cannibalizing the original business. They can actually become another acquisition channel for Airbnb.
One thing I got slightly wrong
I was pretty interested in long-term stays and the whole remote-work / live-anywhere trend.
That's still part of Airbnb, but it doesn't look like the main driver right now.
Short-term stays are actually growing faster than stays of 28 days or more, and large entire homes with four or more bedrooms are doing particularly well.
Group travel might be one of Airbnb's strongest structural advantages against traditional hotels. A family or group of friends can rent one large house, split the cost and stay together. Airbnb says guests booked more than 1 billion bedroom nights over the last twelve months.
So I'd shift that part of my thesis away from "remote work changes how people live" and more toward "Airbnb has a product hotels can't perfectly replicate."
There's still plenty that can go wrong
I'm more positive than I was in January, but I wouldn't pretend everything suddenly looks perfect.
The World Cup definitely helped Q2. Airbnb hosted millions of guests and more than 150,000 homes were listed by first-time hosts across host cities. That's great for acquiring users and hosts, but it's also a one-off event and we shouldn't extrapolate all of that growth forever.
The headline 17% revenue growth also included currency benefits. Revenue growth was closer to 13% excluding FX.
Management expects Q3 adjusted EBITDA margin to decline slightly year over year because they're continuing to invest.
Experiences and Services still haven't proven they can become major businesses.
Regulation is also absolutely still a problem. There have been some wins, including Spain's Supreme Court striking down the country's national tourist-rental registry, but cities around the world are still pushing tougher short-term rental restrictions and Airbnb continues to fight enforcement in individual markets.
And the $1.3 billion IRS dispute I mentioned before still hasn't gone away. Airbnb continues to contest it in the US Tax Court.
The financial side looks much better though
Airbnb generated about $4.8 billion of free cash flow over the last twelve months, equal to roughly a 37% FCF margin.
They also repurchased another $1.1 billion of stock during Q2. Since Airbnb started buying shares back in 2022, fully diluted share count has fallen around 10%.
That's actually meaningful. They're not just producing a lot of cash, they're using some of it to offset dilution and gradually shrink the share count.
Updated valuation
I'm increasing my fair value from $119.83 to around $170 per share.
That's a pretty big change, but the business has earned some of it.
My previous valuation assumed roughly 10% revenue growth, a 22% future profit margin and a 25x future P/E.
I'm now more comfortable using roughly:
- 12% annual revenue growth
- 24.5% long-term net margin
- 27x future P/E
- Continued share count reduction toward roughly 560 million shares
- Around an 8.5% discount rate
Airbnb is currently generating significantly better growth and cash flow than I expected when I made the previous update, and there's now more evidence that the product investments are improving both conversion and operating efficiency. Current analyst estimates also have Airbnb reaching roughly $17.5 billion of revenue and $4.2 billion of earnings by 2028.
At around $184, I don't think Airbnb is ridiculously overpriced anymore, but I also don't think the recent rally suddenly makes it cheap.
The stock has gone from being ignored to being loved pretty quickly.
Current mood
This is the first time in a while where Airbnb isn't asking investors to believe that the next growth engine is coming.
Some of it is actually showing up.
Core markets are accelerating again. International markets are still growing quickly. AI is reducing costs. The core product is converting better. Hotels are gaining traction. Experiences are at least moving in the right direction. And profitability remains very strong.
That's a much better setup than six months ago.
I'm more bullish on the business.
I'm just not quite as bullish on the price.
Key insights
- Airbnb is changing from a travel-only app to a full lifestyle platform (stays, rentals, experiences)
- International markets are growing faster than the US, which is slowing down
- Product experience is improving a lot, with AI making search and booking easier
- Regulations are becoming a big risk, especially in Europe where listings are getting removed
The way people move around the world has changed. It’s not only about holidays anymore. Now it’s also remote work, slow travel, weekend getaways, or even trying life in a new city. Airbnb is actually responding to that, and doing it better than most.
International markets are now picking up the growth while the US market is cooling a bit. They’ve launched long-term rentals, made over 500 product improvements, and are going all-in on AI to make the platform smoother. It’s easier now to find the right stay without scrolling for 20 minutes. But yeah, they’ve got problems too. Regulations are getting worse, especially in Europe. There’s a tax issue with the IRS, and their whole “experiences” side of the business still feels like an experiment.
Even with all that, they’re profitable, global, and trying to do more than just rent out rooms.
A few things I’m assuming
- Travel is not going back to the old style. People want to explore but with more flexibility now.
- Airbnb still has room to grow, especially outside the US. Places like Latin America and Asia are showing strong numbers.
- The product is actually getting better. They’ve improved search, UX, and added smart AI tools. It’s not perfect, but it’s way less annoying to use than before.
What could push things up
- Experiences and long stays. These could add more revenue if even a few of them work out.
- Their AI tools help people find stays faster. That means more bookings and better conversion.
- They just launched long-term rentals in London. If that works, it could open a whole new market.
What could go sideways
- Regulation is the biggest risk. Spain already removed more than 60,000 listings. If other countries follow, that’s a big hit.
- They have a tax issue with the IRS, a $1.3 billion dispute. Not great.
- The "Experiences" business looks cool but might be hard to scale. Could turn out to be more hype than value.
Who’s coming after them
- Booking.com: very strong in Europe, easy to use, and offers a lot of options
- Vrbo: feels more family-friendly, and focuses on full homes only
- Savvy: a newer platform offering no-fee listings, directly going after Airbnb’s fee model
- Expedia and Agoda: bundled services like flights and hotels make them super convenient
Where Airbnb is doing well
- They’re actually profitable, with strong free cash flow and stock buybacks
- The product feels smoother now: search works better and the listings feel more curated
- The brand is still strong. People trust it, and for many it’s the default option
Where they’re falling short
- Guest service fees are still too high, and that hurts repeat usage
- No loyalty program yet, which means less reason to stick with them
- The "Experiences" side still hasn’t proven itself at scale, so it’s more of a side bet
Have other thoughts on Airbnb?
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TickerTickle is an employee of Simply Wall St, but has written this narrative in their capacity as an individual investor. TickerTickle holds no position in NasdaqGS:ABNB. Simply Wall St has no position in any companies mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. This narrative is general in nature and explores scenarios and estimates created by the author. The narrative does not reflect the opinions of Simply Wall St, and the views expressed are the opinion of the author alone, acting on their own behalf. These scenarios are not indicative of the company's future performance and are exploratory in the ideas they cover. The fair value estimate's are estimations only, and does not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that the author's analysis may not factor in the latest price-sensitive company announcements or qualitative material.