FoxFOXA
FOXA logo
Fair Value
US$96.99
Share price13 Jul
US$57.6240.6% undervalued intrinsic discount
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1Y2.44%
7D6.47%

Live News And Sports Strength Will Drive Outsized Long Term Upside

Analyst High Target compiles bullish analysts opinions to create narratives which represent one standard deviation above the consensus price target, using forecasted revenue and earnings figures, as well as the transcripts of earnings calls

Published
12 Dec 25
Updated
13 Jul 26
Views
21
Not Invested

Last Update 13 Jul 26

Fair value Increased 4.62%

FOXA: Roku Deal And Trade Desk Partnership Will Drive Long Term Free Cash Flow

Analysts have increased their blended fair value estimate for Fox to about $97 from roughly $93, reflecting slightly higher assumptions for revenue growth, profit margins, and future P/E, as they factor in the Roku acquisition and its expected contribution to long-term free cash flow.

Analyst Commentary

Recent research on Fox highlights a wide range of opinions on the Roku acquisition. Bullish analysts see the deal as an opportunity for the stock to re-rate if management executes on integration and cash flow goals.

Several firms discussing Fox and Roku also point to the role of key partners such as Trade Desk in helping the combined company sustain advertising demand and justify the transaction price and additional debt.

Bullish Takeaways

  • Bullish analysts describe the current Fox share price, which they note sits below pre-deal levels, as an entry point for investors who agree with their view that the Roku combination can add meaningfully to free cash flow per share over time.
  • Some research argues that folding Roku into Fox shifts the story toward a broader multichannel exposure to TV viewing. In this view, the merger is framed as a way to connect Fox News, Fox Sports, and streaming assets into a single growth platform.
  • Supportive commentary on the merger also highlights Fox's balance sheet as a tool to fund the US$22b Roku deal and the extra US$8b of debt, with the expectation that cash generation from the combined business can support this capital structure.
  • In the advertising ecosystem around Fox and Roku, bullish analysts point to existing Trade Desk partnerships as a key ingredient for keeping programmatic demand strong, which they see as important for justifying the acquisition price and the blended valuation on Fox shares.

What's in the News for Fox

  • Fox Corporation agreed to acquire Roku in a US$22b cash and stock deal backed by a US$12b bridge loan, aiming to combine Fox sports, news, and entertainment content with Roku's connected TV operating system and ad platform, according to recent company announcements and media reports.
  • The Roku acquisition is expected to create the third largest U.S. TV streaming entity with an estimated 11% viewing share behind YouTube and Disney. Fox has indicated Roku will remain an open platform for other streaming services, according to the primary news summary.
  • Fox shares fell sharply after the Roku deal announcement as investors reacted to the 34% premium paid for Roku, expected shareholder dilution, higher net leverage of 2.8x EBITDA, and a shareholder legal investigation into the fairness of the transaction, based on recent coverage of the deal.
  • Competing platforms Netflix, Disney, and YouTube are reported to be pursuing U.S. broadcast rights for the 2030 and 2034 World Cups, which would challenge Fox's current World Cup position, according to the World Cup rights coverage.
  • Fox Corporation and the National Football League announced a new multi year agreement to bring live NFL games and original programming to Fox platforms in Mexico starting with the 2026 season, including Thursday Night Football, Sunday games, all NFC playoff games, the Pro Bowl Games, and the Super Bowl, according to a joint company announcement.

Valuation Changes for Fox

Recent model updates for Fox focus on fine tuning rather than sweeping revisions, with modest adjustments across fair value, growth, profitability, and the assumed future P/E multiple.

  • Fair Value: The blended fair value estimate for Fox has risen slightly to about $96.99 from roughly $92.71.
  • Discount Rate: The discount rate assumption is essentially unchanged, moving marginally to about 7.49% from roughly 7.49%.
  • Revenue Growth: The revenue growth assumption has risen slightly to about 4.77% from roughly 4.36%.
  • Net Profit Margin: The net profit margin assumption has edged up to roughly 14.28% from about 14.05%.
  • Future P/E: The future P/E multiple used in the model has increased modestly to about 15.94x from roughly 15.66x.
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Catalysts

About Fox

Fox Corporation is a media company focused on live news, live sports, and ad-supported digital video through platforms such as FOX One and Tubi.

What are the underlying business or industry changes driving this perspective?

  • Rising demand from advertisers for brand safe, broad reach live news and sports environments is driving strong pricing power at FOX News and FOX Sports, which is expected to support sustained advertising revenue growth and expanding EBITDA.
  • Structural shifts in viewing toward free, ad-supported streaming are accelerating Tubi's scale and profitability. This is positioning it to deliver double digit revenue growth with margins trending toward the low to mid 20 percent range and a growing contribution to earnings.
  • Improving pay TV dynamics, including slower subscriber erosion and growth in skinny bundles built around news and sports, are enabling consistent distribution fee price increases that underpin stable to rising distribution revenues and predictable cash flows.
  • FOX One's early traction with bundled distribution partners such as Amazon, ESPN and Verizon broadens reach to cord cutters and cord nevers. This creates incremental high margin subscription and advertising revenue streams over time.
  • Record engagement and audience share across core brands, including NFL on FOX, college football and FOX News, enhance Fox's negotiating leverage with distributors and advertisers. This supports higher affiliate fees, stronger CPMs and long term net margin expansion.
NasdaqGS:FOXA Earnings & Revenue Growth as at Dec 2025
NasdaqGS:FOXA Earnings & Revenue Growth as at Dec 2025

Assumptions

How have these above catalysts been quantified?

  • This narrative explores a more optimistic perspective on Fox compared to the consensus, based on a Fair Value that aligns with the bullish cohort of analysts.
  • The bullish analysts are assuming Fox's revenue will grow by 4.8% annually over the next 3 years.
  • The bullish analysts assume that profit margins will increase from 10.6% today to 14.3% in 3 years time.
  • The bullish analysts expect earnings to reach $2.7 billion (and earnings per share of $6.78) by about July 2029, up from $1.7 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as $2.1 billion.
  • In order for the above numbers to justify the price target of the more bullish analyst cohort, the company would need to trade at a PE ratio of 16.0x on those 2029 earnings, up from 13.3x today. This future PE is lower than the current PE for the US Media industry at 22.4x.
  • The bullish analysts expect the number of shares outstanding to decline by 5.69% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.49%, as per the Simply Wall St company report.

Risks

What could happen that would invalidate this narrative?

  • The core linear pay TV ecosystem continues to shrink over time, and although subscriber erosion has recently moderated to under 7 percent, a re acceleration in cord cutting or weaker than expected growth in skinny bundles could eventually overwhelm pricing gains on affiliate renewals. This could put sustained pressure on distribution revenue growth and limit EBITDA expansion.
  • The current exceptionally strong advertising conditions across news, sports and Tubi may prove cyclical. A downturn in key verticals such as pharma, financial services and tech alongside a normalization in political ad spending could reverse recent 6 percent advertising revenue growth and compress net margins as fixed programming and rights costs remain elevated.
  • Tubi’s early move into profitability and the expectation of long term margins in the 20 to 25 percent range rely on continued 27 percent revenue growth and rising total view time. However, intensifying competition in ad supported streaming and higher content costs could stall its momentum, resulting in weaker digital segment earnings contribution and lower consolidated EBITDA than implied in the bullish view.
  • FOX One’s launch success is still in its infancy and management only targets low to mid single digit millions of subscribers over time. If subscriber uptake slows as sports seasons roll over or key distribution partners change strategy, the service may remain too small to offset secular linear declines, limiting upside to both subscription revenue and long term earnings growth.
  • Escalating content and sports rights inflation, particularly for premium properties like the NFL, college football and Major League Baseball, could outpace the company’s ability to raise affiliate fees and ad pricing over the long run. This could drive total expenses up faster than the current 6 percent rate and result in structurally lower net income and earnings per share despite near term audience strength.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The assumed bullish price target for Fox is $96.99, which represents up to two standard deviations above the consensus price target of $70.81. This valuation is based on what can be assumed as the expectations of Fox's future earnings growth, profit margins and other risk factors from analysts on the bullish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $112.0, and the most bearish reporting a price target of just $52.6.
  • In order for you to agree with the more bullish analyst cohort, you'd need to believe that by 2029, revenues will be $18.6 billion, earnings will come to $2.7 billion, and it would be trading on a PE ratio of 16.0x, assuming you use a discount rate of 7.5%.
  • Given the current share price of $54.12, the analyst price target of $96.99 is 44.2% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystHighTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystHighTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystHighTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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Fair Value vs Share Price

US$96.99
vs US$57.6240.6% undervalued intrinsic discount
PastFuture019b20162018202020222024202620282029Revenue US$18.6bEarnings US$2.7b
4.8%
Revenue growth
14.3%
Profit margin

Recent News & Updates

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Recent updates

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Stay ahead on Fox

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Company analysis

Undervalued with excellent balance sheet.

Market capUS$22.9b
PB2.2x
Estimated Growth2.9%
Dividend Yield1.0%
Full analysis

CEO & management

Lachlan Murdoch
CEO
6.6yrs
CEO Tenure

Operates as a news, sports, and entertainment company in the United States.