공시 • Mar 25
Klaviyo Expands AI Agents To Power The Autonomous B2C CRM
Klaviyo was building toward an autonomous world where brands define outcomes and agents execute them. Klaviyo took the next step in bringing that vision to life with the introduction of Composer, a new agentic experience that generates, optimizes and recommends full marketing campaigns and flows from a single prompt. Alongside it, Klaviyo added new skills to Customer Agent and continued a wave of platform innovation with more than 75 new features across marketing, data, and analytics. With Composer, marketers describe what they want in plain language, and Composer builds a launch-ready campaign, including audience segments and messaging optimized across channels. Composer provides marketers with: Faster execution: Campaigns that once took days can now be generated in minutes. Better outcomes: Coordinated, context-driven campaigns informed by customer data, behavioral signals, and historical performance. Built-in control: Nothing goes live without human approval. Every campaign Composer generates is grounded on real customer data and shaped by more than 14+ years of marketing intelligence and billions of consumer interactions - so outputs aren't based on generic best practices, but on what’s proven to work across Klaviyo’s 193,000 customers. Composer is currently available in private beta, brands can sign up at klaviyo.com/composer. Klaviyo also released new out-of-the-box retail skills for Customer Agent — order tracking, returns and exchanges, subscription editing, and loyalty lookup — enabling brands to deliver automated service experiences without custom development or lengthy configuration. Each skill is built directly on Klaviyo's data platform, giving Customer Agent real-time access to the same customer profile that drives a brand's marketing. Alongside the new skills, Klaviyo introduced Agent Guidance, giving brands precise control over how Customer Agent shows up in every customer conversation. Brands can define their agent's voice and tone, set communication style preferences, and configure escalation rules that specify exactly when Customer Agent should hand a conversation to a human — ensuring that the moments requiring empathy, nuance, or elevated judgment always reach the right person. Composer and Customer Agent build on top of a broader wave of First Quarter innovation across the Klaviyo platform - more than 75 new features reflecting continued investment in the infrastructure that unifies customer data and the agents that act on it. Klaviyo continues to extend how brands reach and engage customers with the general availability of RCS messaging, enabling richer, more interactive mobile experiences, and Instagram auto-replies, allowing brands to respond and convert customers in real time. With Personalized Onsite Banners in Customer Hub, Klaviyo expands its personalization capabilities - allowing brands to deliver personalized offers, announcements, and VIP recognition directly at the top of the website, without code, complex setup, or third-party apps. Enhancements like advanced identity resolution for multi-email profiles improve how brands unify and understand customer data - ensuring every signal contributes to a complete, real-time view of the customer. Continued investments in audience optimization, personalized send time, and next-best product recommendations help brands act on insights faster and deliver more relevant, higher-performing experiences. New integrations like WooCommerce for Customer Hub expands Klaviyo’s onsite personalization capabilities across the broader commerce ecosystem, making it easier to connect your data, orchestrate workflows, and operate across the tools you already use. Together, these updates reinforce Klaviyo’s approach - bringing data, intelligence, and agents together across teams and channels to drive better customer outcomes.