공시 • Jan 15
Massimo Group to Debut Second-Generation MVR HVAC Pro Series At 2026 PGA Show
Massimo Group announced plans to debut its second-generation MVR HVAC Pro Series at the 2026 PGA Show, taking place January 20-23, 2026, at the Orange County Convention Center in Orlando, Florida. The MVR HVAC Pro series includes the MVR HVAC Pro, designed for golf course and neighborhood electric vehicle (NEV) applications, and the MVR HVAC Cargo Max Pro, a utility-focused model engineered for grounds maintenance and commercial fleet use. Both models feature fully enclosed cabins with integrated heating and air-conditioning systems, reflecting Massimo's continued investment in higher-value, all-weather electric vehicle platforms. Traditional open-air golf carts and utility vehicles are often constrained by extreme heat, cold, rain, and humidity-- conditions that can shorten golf seasons, reduce productivity, and limit year-round utilization. The MVR HV AC Pro Series is designed to address these challenges through: All-weather operation -- Fully enclosed cabins help protect occupants from environmental exposure, supporting more consistent use across diverse climates. Extended duty cycles -- Advanced 48-volt electric platforms, with AGM or lithium-ion battery configurations, are designed to support extended daily operation for golf, maintenance, and commercial fleet applications. Health, comfort, and accessibility considerations -- Climate-controlled cabins may help reduce heat stress and fatigue, particularly for older golfers and users with mobility considerations, supporting longer and more frequent usage. Utility-focused versatility -- The Cargo Max Pro configuration supports payloads and attachments commonly used by groundskeepers, resorts, security teams, municipalities, and commercial operators. Large and Expanding Market Opportunity: Industry research firms estimate the global golf cart and electric utility vehicle market to be in the multi-billion-dollar range, with estimates generally ranging from approximately $2-$3.5 billion in 2026. The market is projected to continue growing over the next decade as electric vehicle adoption expands beyond traditional golf course use into resorts, campuses, airports, gated communities, municipalities, and commercial fleet environments. Published forecasts from firms such as Research Nester and Mordor Intelligence cite expected compound annual growth rates in the mid-single to high-single digits, driven by electrification trends, sustainability initiatives, and demand for more versatile, higher- comfort vehicles. Management believes that the current global golf cart and electric utility vehicles provides a meaningful long-term opportunity for differentiated, all-weather electric platforms that address the operational and seasonal limitations of traditional open-air vehicles. The second-generation MVR platform incorporates proprietary software-driven controls designed to support enhanced vehicle management, intelligent system optimization, and future fleet-level functionality. The Company is also advancing its use of artificial intelligence (AI) to support intelligent diagnostics, predictive maintenance, and future smart-vehicle applications. These initiatives reflect Massimo's broader strategy to combine hardware innovation with software intelligence, positioning the Company for the next phase of smart mobility and connected utility vehicles. Following refinements to the second-generation design, Massimo reports receiving encouraging interest from U.S. dealers, golf courses, resorts, and commercial operators, including letters of intent and preliminary purchase discussions. Management believes this early engagement reflects growing demand for enclosed, climate-controlled electric vehicles capable of operating reliably across diverse geographic and weather conditions.