공시 • Jun 12
Puma Opens Puma Nitro Lab in Los Angeles and Reveals Ultra Nitro 7 Football Boot PUMA opened the PUMA NITRO Lab in Los Angeles, marking the global reveal of the Ultra Nitro 7 and NITRO's arrival in football for the first time on a football boot. Previous editions of the NITRO Lab in Paris, Tokyo, and London explored the future of running performance and cemented NITRO as the defining technology in elite running with Fast-R3. The PUMA NITRO Lab welcomed a group of young players from the LA Breakers, a local youth football club, giving them the first look at the Ultra Nitro 7. At the centre of the lab is the new Ultra NITRO 7. For five years, NITRO has been the technology that redefined what fast means on the running track. Now, for the first time, it’s in a football boot, and it will be worn on the pitch at this summer’s tournament. At the heart of the main activation is a custom-engineered hero capsule - a suspended industrial display chamber set against a full LED wall that breaks down boot architecture in real time. Guests move through a series of distinct zones: a locker-room-style arrival corridor; a timeline wall tracing the evolution of NITRO technology across the Fast-R3, Berserker, and Ultra Nitro 7; and a football showcase displaying official match balls from the Nitro LE, Premier League, LaLiga, and Serie A. Also on display: the national kits of all 11 PUMA teams competing in this summer’s tournament, representing almost 25% of all qualified nations. The Ultra NITRO 7 will make its debut on the pitch at the biggest tournament in the world, worn by players like Pulisic, Dalot, Gakpo and others. The Lab also offers a first look at what comes next. Frosted display cases preview the Ultra Vision and Ultra Vision8, alongside the PUMA 3D Atom concept boot and the Cryo Vest, a performance cooling garment designed for elite athletes competing in extreme heat conditions. Built around a simple idea, that every push-off should feel faster, the Ultra Nitro 7 introduces NITROFOAM ELITE, engineered into the sockliner and footbed to compress and rebound instantly, delivering energy return with every touch. At 180g, the boot pairs that responsiveness with an ULTRAWEAVE upper for lightweight precision and a SPEEDSYSTEM 2.0 outsole for explosive propulsion, making it the most complete Ultra boot PUMA has ever made. 공시 • Jun 05
PUMA And Salehe Bembury Launch PUMA X Salehe Bembury TRVL WEAR Collection And Velum 1 PUMA and visionary designer Salehe Bembury hosted an immersive experience at The Row DTLA celebrating their collaboration ahead of football's biggest global tournament. The activation transformed the historic venue into a series of interactive environments, offering guests an inside look into the creative world behind the partnership. The PUMA x SALEHE BEMBURY collaboration kicks off PUMA’s second chapter of football introductions this summer, following the launch of their 11 national federation kits in March. This more streetwear-oriented launch introduces a bespoke collection of travel wear and goalkeeper kits for PUMA’s 11 national federations in the tournament. Throughout the evening, creatives, athletes, and cultural tastemakers including Salehe Bembury and Ghanaian rapper and model Black Sherif, explored the PUMA x Salehe Bembury TRVL WEAR collection through interactive and customizable experiences. Highlights included the “Hidden Frequencies” sneaker reveal, offering a closer look at the UV-reactive feature of the Velum 1 Akita. Interactive elements blended football, tactile craftsmanship, and global music culture, reflecting the spirit of the collaboration and PUMA’s approach to sport culture on and off the pitch. The PUMA x Salehe Bembury TRVL WEAR collection reimagines iconic PUMA silhouettes, including the PUMA KING tracksuit, alongside jerseys, shorts, bespoke travel wear, goalkeeper kits, and the debut of the Velum 1 sneaker. Already sported by players from Côte d’Ivoire’s national football team, pieces from the collection will continue to be worn throughout the summer. 공시 • Apr 10
PUMA SE, Annual General Meeting, May 19, 2026 PUMA SE, Annual General Meeting, May 19, 2026, at 11:00 W. Europe Standard Time. 공시 • Nov 27
Anta Sports Reportedly Exploring Bid for Puma Chinese sportswear maker ANTA Sports Products Limited (SEHK:2020) is among firms exploring a potential takeover of German sportswear brand PUMA SE (XTRA:PUM), Bloomberg News reported on November 27, 2025. Hong Kong-listed Anta has been working with an adviser to evaluate a bid for Puma, and the company may team up with a private equity firm if it decides to move forward with an offer, the Bloomberg report said, citing people familiar with the matter. Other potential bidders could include Chinese sportswear group Li Ning Company Limited (SEHK:2331), which has been discussing financing options with banks as it takes an early look at Puma, according to the report. Puma may also attract interest from Japanese sportswear company ASICS Corporation (TSE:7936), the report said. Anta Sports, Puma, and Asics did not immediately respond to Reuters‘ requests for comment. Li-Ning said in an emailed statement to Reuters that the company “has not engaged in any substantive negotiations or evaluations regarding the transaction mentioned in the news”, adding that the company continues to focus on the growth and development of its brand. Puma’s biggest shareholder Artemis, the privately-owned holding company that controls Gucci owner Kering, has said it is considering all options for its 29% stake, though a source close to the firm told Reuters in September it would not sell at the market value then. Puma’s market valuation is currently at EUR 2,520 million ($2,920 million), according to LSEG data. The Pinault family, which controls Artemis, acquired its Puma stake in 2018 from Kering when the luxury group transformed into a pure luxury player focused on brands like Gucci and Saint Laurent. 
