adidas Dirección
Dirección controles de criterios 3/4
Actualmente no disponemos de información suficiente sobre el CEO.
Información clave
Bjorn Gulden
Chief Executive Officer (CEO)
€7.4m
Compensación total
| Porcentaje del salario del CEO | 29.80% |
| Permanencia del CEO | 3.3yrs |
| Participación del CEO | n/a |
| Permanencia media de la dirección | 3.3yrs |
| Promedio de permanencia en la Junta Directiva | 5.4yrs |
Actualizaciones recientes de la dirección
Recent updates
Artículo de análisis • May 02
adidas AG Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next
adidas AG ( ETR:ADS ) just released its latest first-quarter results and things are looking bullish. Results were good...
Actualización de narrativa • Apr 27
ADS: China Strength And Buybacks Will Support Future Re Rating
Adidas' analyst fair value estimate has been trimmed by about €3 to €196.77 as analysts factor in slightly more cautious revenue growth assumptions, alongside relatively steady profit margin and P/E expectations, following a series of recent price target revisions across the Street. Analyst Commentary Recent research highlights a mixed but generally constructive read on adidas, with several firms trimming price targets while still expressing confidence in execution and the long-term earnings profile.Actualización de narrativa • Apr 10
ADS: Premium Consumers And Buybacks Will Support Future Re Rating
Adidas' analyst price target has shifted modestly higher to €199.96 from €199.42, as analysts balance recent target cuts with views of steady revenue, stable profit margins and a broadly unchanged future P/E outlook. Analyst Commentary Recent research paints a mixed picture, with several firms trimming their price targets on Adidas while keeping positive ratings, and others flagging risks around guidance and sector pressures.Actualización de narrativa • Mar 26
ADS: Premium Consumers And Buybacks Will Support Future Multiple Expansion
The analyst price target for adidas has been trimmed by a few euros, reflecting slightly lower fair value assumptions and a modest reset in growth and P/E expectations after several firms cut their targets into a €185 to €232 range, while still highlighting solid execution and guidance. Analyst Commentary Recent research has centered on a cluster of price target cuts, with most new targets sitting between €185 and €232 or around $138 for those quoting in U.S. dollars.Actualización de narrativa • Mar 11
ADS: Premium Consumers And Buybacks Will Support Future Margin Resilience
Our analyst fair value estimate for adidas has been reduced from about €221 to €202, reflecting a series of Street price target reductions as analysts factor in more cautious revenue growth, slimmer profit margins, and slightly lower future P/E assumptions. Analyst Commentary Recent Street research on adidas points to a reset lower in price targets, but most firms are still keeping positive or constructive ratings on the shares.Actualización de narrativa • Feb 25
ADS: Premium Consumers And Share Buybacks Will Support Future Margin Resilience
Analysts have trimmed their fair value estimate for adidas by about €1 to roughly €221, reflecting slightly softer assumptions for revenue growth, profit margins and future P/E. This is in line with recent mixed research that includes a reduced price target at Citi, a downgrade at RBC Capital, and a more upbeat initiation at Grupo Santander and higher target at Bernstein.Actualización de narrativa • Feb 11
ADS: Premium Consumers And Buyback Plan Will Support Future Margin Resilience
Analysts have trimmed their consolidated price target for adidas to about €222 from roughly €225, reflecting slightly higher required returns and marginally softer assumptions on growth and profitability, even as some houses still see room for rerating based on sector positioning and the potential for brand recovery. Analyst Commentary Bullish Takeaways Bullish analysts highlight that some sportswear names, including adidas, are viewed as clearly dislocated, with share prices that, in their view, do not fully reflect recent guidance and earnings revisions.Actualización de narrativa • Jan 26
ADS: Premium Consumers And Sports Footwear Demand Will Support Future Margin Resilience
Analysts have made a slight adjustment to their fair value estimate for adidas to €224.84, reflecting updated views on discount rates, revenue growth, profit margins, and future P/E following a mix of recent price target hikes and a downgrade in Street research. Analyst Commentary Recent Street research on adidas offers a mix of optimism and caution, which helps explain the modest tweak to the fair value estimate.Actualización de narrativa • Jan 12
ADS: Premium Consumers And Sports Footwear Shift Will Support Stronger Margins
Analysts have nudged their fair value estimate for adidas higher to about €226.60 from roughly €223.57, reflecting updated price targets and views that greater exposure to premium consumers and sportswear demand could support slightly stronger margins and a modestly higher future P/E. Analyst Commentary Recent street research has tilted constructive on adidas, with several firms adjusting price targets higher in both US dollar and euro terms.Actualización de narrativa • Dec 26
ADS: Brand Strength Will Support Premium Margins As Earnings Power Improves
Analysts have nudged their price target for adidas slightly higher to about EUR 224, supported by new Outperform and Overweight views that emphasize resilient profitability and a modestly richer future earnings multiple, despite slightly softer long term growth assumptions. Analyst Commentary Recent Street research on adidas reflects a generally constructive stance on the shares, with price targets clustered modestly above current levels and supported by expectations of resilient execution, disciplined cost control, and a steady recovery in brand momentum.Actualización de narrativa • Dec 12
ADS: Brand Strength Will Support Premium Margins Despite Intensifying Competitive Pressures
The analyst price target for adidas has been modestly reduced to EUR 222 from EUR 229 as analysts temper their fair value and margin assumptions, despite recent supportive coverage including new Outperform and Overweight ratings. Analyst Commentary Bullish analysts point to a supportive fundamental backdrop for adidas, with recent coverage highlighting confidence in the company’s ability to sustain profitable growth despite a more competitive landscape in sportswear and footwear.Actualización de narrativa • Nov 28
ADS: Revenue Momentum Will Drive Double-Digit Gains Amid Easing Margin Pressures
The analyst price target for adidas has been modestly lowered by approximately EUR 2 to EUR 229. Analysts cite slightly higher discount rates and a conservative outlook for future growth and profitability as the reasons for this adjustment.Actualización de narrativa • Nov 13
ADS: Double-Digit Revenue Growth Will Drive Upside Amid Rising Competition
Analysts have slightly reduced their fair value estimate for adidas, lowering the price target from approximately EUR 234.05 to EUR 231.65 due to modest adjustments to key financial assumptions. These adjustments include slower projected revenue growth and an increased discount rate.Actualización de narrativa • Oct 30
ADS: Stable Profit Margins Will Support Renewed Confidence Amid Legal Scrutiny
Analysts have modestly increased their price target for adidas shares from €234 to €238. They note stable profit margin outlook and minor adjustments to growth assumptions as drivers for the slight upward revision.Artículo de análisis • Sep 28
adidas (ETR:ADS) Might Have The Makings Of A Multi-Bagger
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Actualización de narrativa • Sep 19
Rising Health Trends Will Expand Global Athleisure And E-commerce
Given that adidas’s key forward metrics—Future P/E and consensus revenue growth—remain virtually unchanged, the marginal downward revision in its consensus analyst price target to €237.35 likely reflects only minor adjustments in sentiment rather than any significant shifts in underlying fundamentals. What's in the News Mexico is considering legal action against Adidas after the company collaborated with a Mexican American designer to launch a product inspired by traditional Indigenous sandals, citing concerns about big companies using Indigenous designs without proper compensation (Reuters).Actualización de narrativa • Sep 04
Rising Health Trends Will Expand Global Athleisure And E-commerce
With both revenue growth forecasts and future P/E ratios holding steady, consensus analyst price targets for adidas remain unchanged at €241.02. What's in the News Mexico is exploring legal action against Adidas after the company collaborated with designer Willy Chavarria on a show inspired by traditional Indigenous sandals, with President Claudia Sheinbaum noting concerns about misuse of Indigenous designs (Reuters).Artículo de análisis • Sep 02
We Think adidas (ETR:ADS) Can Manage Its Debt With Ease
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Artículo de análisis • Jul 25
adidas AG's (ETR:ADS) Price In Tune With Revenues
adidas AG's ( ETR:ADS ) price-to-sales (or "P/S") ratio of 1.5x may not look like an appealing investment opportunity...
Nueva narrativa • Nov 07
Retail Innovation And Global Expansion Drive Growth And Earnings Potential
Strategic retail investments and product innovations aim to boost revenue growth through enhanced brand visibility and consumer engagement.Análisis de compensación del CEO
| Fecha | Compensación total | Salario | Ingresos de la empresa |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | €1b |
| Dec 31 2025 | n/a | n/a | €1b |
| Sep 30 2025 | n/a | n/a | €1b |
| Jun 30 2025 | n/a | n/a | €1b |
| Mar 31 2025 | n/a | n/a | €1b |
| Dec 31 2024 | €7m | €2m | €756m |
| Sep 30 2024 | n/a | n/a | €381m |
| Jun 30 2024 | n/a | n/a | €196m |
| Mar 31 2024 | n/a | n/a | €85m |
| Dec 31 2023 | €9m | €2m | -€119m |
| Sep 30 2023 | n/a | n/a | -€179m |
| Jun 30 2023 | n/a | n/a | -€368m |
| Mar 31 2023 | n/a | n/a | -€107m |
| Dec 31 2022 | €4m | n/a | €228m |
Compensación vs. Mercado: La compensación total de Bjorn($USD8.60M) está por encima de la media de empresas de tamaño similar en el mercado German ($USD5.56M).
Compensación vs. Ingresos: La compensación de Bjorn ha sido consistente con los resultados de la empresa en el último año.
CEO
Bjorn Gulden (60 yo)
3.3yrs
Permanencia
€7,383,585
Compensación
Mr. Bjørn Gulden serves as Chairman of the Executive Board and Chief Executive Officer at adidas AG since January 1, 2023. He is also Chairman of the Board, Global Brands at adidas AG. He is also responsib...
Equipo directivo
| Nombre | Posición | Permanencia | Compensación | Propiedad |
|---|---|---|---|---|
| Chairman of Global Brands | 3.3yrs | €7.38m | sin datos | |
| CFO & Member of Executive Board | 9.2yrs | €3.32m | sin datos | |
| Global Head of HR | 3.3yrs | €2.53m | sin datos | |
| Member of Executive Board & Chief Commercial Officer | 1.5yrs | €1.06m | sin datos | |
| Senior VP of Brand Partnerships & Employee Representative Member of Supervisory Board | 12.8yrs | €208.00k | sin datos | |
| Emp Rep Member of Supervisory Board | no data | €96.85k | sin datos | |
| Employee Representative Member of Supervisory Board & Senior Director of Tech Project Management | no data | €128.14k | sin datos | |
| Senior Vice President of Investor Relations & Corporate Communications | no data | sin datos | sin datos | |
| General Counsel | no data | sin datos | sin datos | |
| Senior VP and GM of Global Product - Training | 7.1yrs | sin datos | sin datos | |
| Managing Director for Korea | less than a year | sin datos | sin datos |
3.3yrs
Permanencia media
54.5yo
Promedio de edad
Equipo directivo experimentado: El equipo directivo de ADS se considera experimentado (3.3 años antigüedad media).
Miembros de la Junta
| Nombre | Posición | Permanencia | Compensación | Propiedad |
|---|---|---|---|---|
| Senior VP of Brand Partnerships & Employee Representative Member of Supervisory Board | 7yrs | €208.00k | sin datos | |
| Emp Rep Member of Supervisory Board | 2yrs | €96.85k | sin datos | |
| Employee Representative Member of Supervisory Board & Senior Director of Tech Project Management | 2yrs | €128.14k | sin datos | |
| Independent Member of Supervisory Board | 7yrs | €103.00k | sin datos | |
| Independent Member of Supervisory Board | 9.9yrs | €254.00k | sin datos | |
| Independent Member of Supervisory Board | 7yrs | €308.00k | sin datos | |
| Independent Deputy Chairman of Supervisory Board | 9.9yrs | €134.28k | sin datos | |
| Independent Member of Supervisory Board | 5.8yrs | €166.57k | sin datos | |
| Employee Representative Member of Supervisory Board | 3.7yrs | €136.28k | sin datos | |
| Independent Member of Supervisory Board | 5yrs | €104.00k | sin datos | |
| Employee Representative Member of the Supervisory Board | 4.3yrs | €105.00k | sin datos | |
| Employee Representative Deputy Chairman of Supervisory Board | 2yrs | €159.42k | sin datos |
5.4yrs
Permanencia media
58.5yo
Promedio de edad
Junta con experiencia: La junta directiva de ADS se considera experimentada (5.4 años de antigüedad promedio).
Análisis de la empresa y estado de los datos financieros
| Datos | Última actualización (huso horario UTC) |
|---|---|
| Análisis de la empresa | 2026/05/25 00:30 |
| Precio de las acciones al final del día | 2026/05/25 00:00 |
| Beneficios | 2026/03/31 |
| Ingresos anuales | 2025/12/31 |
Fuentes de datos
Los datos utilizados en nuestro análisis de empresas proceden de S&P Global Market Intelligence LLC. Los siguientes datos se utilizan en nuestro modelo de análisis para generar este informe. Los datos están normalizados, lo que puede introducir un retraso desde que la fuente está disponible.
| Paquete | Datos | Marco temporal | Ejemplo Fuente EE.UU. * |
|---|---|---|---|
| Finanzas de la empresa | 10 años |
| |
| Estimaciones del consenso de analistas | +3 años |
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| Precios de mercado | 30 años |
| |
| Propiedad | 10 años |
| |
| Gestión | 10 años |
| |
| Principales avances | 10 años |
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* Ejemplo para valores de EE.UU., para no EE.UU. se utilizan formularios y fuentes normativas equivalentes.
A menos que se especifique lo contrario, todos los datos financieros se basan en un periodo anual, pero se actualizan trimestralmente. Esto se conoce como datos de los últimos doce meses (TTM) o de los últimos doce meses (LTM). Más información.
Modelo de análisis y copo de nieve
Los detalles del modelo de análisis utilizado para generar este informe están disponibles en nuestra página de Github, también tenemos guías sobre cómo utilizar nuestros informes y tutoriales en Youtube.
Conozca al equipo de talla mundial que diseñó y construyó el modelo de análisis Simply Wall St.
Métricas industriales y sectoriales
Simply Wall St calcula cada 6 horas nuestras métricas sectoriales y de sección. Los detalles de nuestro proceso están disponibles en Github.
Fuentes analistas
adidas AG está cubierta por 62 analistas. 26 de esos analistas presentaron las estimaciones de ingresos o ganancias utilizadas como datos para nuestro informe. Las estimaciones de los analistas se actualizan a lo largo del día.
| Analista | Institución |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Knut Woller | Baader Helvea Equity Research |
| Jonathan Komp | Baird |