U.S. Household Undervalued over 20% based on DCF

Procter & Gamble

Market Cap: US$352.8b

Engages in the provision of branded consumer packaged goods worldwide.

Colgate-Palmolive

Market Cap: US$67.5b

Manufactures and sells consumer products in the United States and internationally.

Kenvue

Market Cap: US$41.5b

Operates as a consumer health company in the United States, Europe, the Middle East, Africa, Asia-Pacific, and Latin America.

Estée Lauder Companies

Market Cap: US$32.8b

Manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide.

Church & Dwight

Market Cap: US$22.9b

Develops, manufactures, and markets household, personal care, and specialty products.

Clorox

Market Cap: US$15.2b

Engages in the manufacture and marketing of consumer and professional products worldwide.

BellRing Brands

Market Cap: US$6.9b

Provides various nutrition products in the United States.

e.l.f. Beauty

Market Cap: US$6.6b

A beauty company, provides cosmetics and skin care products worldwide.

Reynolds Consumer Products

Market Cap: US$4.6b

Produces and sells products in cooking, waste and storage, and tableware product categories in the United States and internationally.

Olaplex Holdings

Market Cap: US$872.4m

Through its subsidiaries, develops, manufactures, and sells haircare products in the United States and internationally.

Nature's Sunshine Products

Market Cap: US$278.6m

A natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally.

United-Guardian

Market Cap: US$36.8m

Develops, manufactures, sells, and markets specialty cosmetic ingredients, pharmaceutical products, medical lubricants, and sexual wellness ingredients in the United States and internationally.