U.S. Household Undervalued over 20% based on DCF

Procter & Gamble

Market Cap: US$336.7b

Provides branded consumer packaged goods worldwide.

Colgate-Palmolive

Market Cap: US$68.6b

Manufactures and sells consumer products in the United States and internationally.

Kenvue

Market Cap: US$33.2b

Operates as a consumer health company in the United States, rest of North America, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America.

Kimberly-Clark

Market Cap: US$32.2b

Manufactures and markets personal care products in the United States.

Church & Dwight

Market Cap: US$22.3b

Develops, manufactures, and markets household, personal care, and specialty products.

Clorox

Market Cap: US$12.8b

Manufactures and markets consumer and professional products worldwide.

Herbalife

Market Cap: US$1.6b

Provides health and wellness products in North America, Mexico, South and Central America, Europe, the Middle East, Africa, China, and the Asia Pacific.

Olaplex Holdings

Market Cap: US$1.4b

Through its subsidiaries, develops, manufactures, and sells haircare products in the United States and internationally.

Oddity Tech

Market Cap: US$841.4m

Operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States, Israel, and internationally.

Nature's Sunshine Products

Market Cap: US$462.6m

A natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally.

Nu Skin Enterprises

Market Cap: US$372.3m

Engages in the development and distribution of various beauty and wellness products worldwide.

FitLife Brands

Market Cap: US$93.3m

Provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally.