Japanese Household Undervalued over 20% based on DCF

Rohto PharmaceuticalLtd

Market Cap: JP¥485.1b

Manufactures and markets pharmaceutical products, cosmetics, and functional foods worldwide.

Lion

Market Cap: JP¥411.3b

Manufactures and sells consumer and industrial products in Japan and internationally.

KOSÉ

Market Cap: JP¥332.8b

Manufactures and sells cosmetics and cosmetology products primarily in Japan and internationally.

Pigeon

Market Cap: JP¥201.4b

Engages in the manufacture, sale, import, and export of baby and child-care products, maternity items, women’s care products, home healthcare products, and nursing care products in Japan and internationally.

Earth

Market Cap: JP¥107.9b

Engages in manufacture, marketing, import, and export of household and insecticides products in Japan and internationally.

Milbon

Market Cap: JP¥83.0b

Manufactures and sells cosmetic products in Japan and internationally.

TRANSACTIONLtd

Market Cap: JP¥73.5b

Plans, designs, manufactures, and sells miscellaneous goods to companies and individuals in Japan and internationally.

Mandom

Market Cap: JP¥66.4b

Engages in the manufacture and sale of cosmetics, perfumes, and quasi-drugs in Japan, Indonesia, and internationally.

Shinnihonseiyaku

Market Cap: JP¥49.1b

Engages in developing and selling cosmetics and healthcare products in Japan and internationally.

Kitanotatsujin

Market Cap: JP¥20.6b

Plans, develops, manufactures, and sells health foods, cosmetics, and miscellaneous goods in Japan.

Niitaka

Market Cap: JP¥12.1b

Manufactures and sells commercial detergents, cleaning agents, disinfectants, and bleach products in Japan.