adidas (ADS) Aktienübersicht
Die adidas AG entwirft, entwickelt, produziert und vermarktet zusammen mit ihren Tochtergesellschaften eine Reihe von Sport- und Sport-Lifestyle-Produkten in Europa, Greater China, Japan, Südkorea, Lateinamerika, Nordamerika und weltweit. Mehr Details
| Schneeflocken-Punktzahl | |
|---|---|
| Bewertung | 4/6 |
| Künftiges Wachstum | 2/6 |
| Vergangene Leistung | 5/6 |
| Finanzielle Gesundheit | 5/6 |
| Dividenden | 3/6 |
ADS Community Fair Values
Create NarrativeSee what 158 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
adidas AG Wettbewerber
Preisentwicklung & Leistung
| Historische Aktienkurse | |
|---|---|
| Aktueller Aktienkurs | €174.45 |
| 52-Wochen-Hoch | €214.90 |
| 52-Wochen-Tief | €129.95 |
| Beta | 1.2 |
| 1 Monat Veränderung | 12.91% |
| 3 Monate Veränderung | 32.01% |
| 1 Jahr Veränderung | -11.42% |
| 3 Jahre Veränderung | -1.21% |
| 5 Jahre Veränderung | -43.70% |
| Veränderung seit IPO | 1,580.40% |
Aktuelle Nachrichten und Updates
Narrativ-Update • Jun 18
ADS: Direct To Consumer Execution And World Cup Plans Should Support Re Rating
The analyst price target for adidas has edged higher to about €200, as analysts highlight direct to consumer led revenue growth, broad based regional and category momentum, and recent rating upgrades that reflect improved confidence in the company’s execution. Analyst Commentary Recent research on adidas centers on how the company is executing its direct to consumer approach, how that feeds into growth expectations, and what that might mean for valuation as price targets shift higher or lower.Narrativ-Update • Jun 04
ADS: Recent Pullback And Earnings Delivery Should Support Future Re Rating
Adidas' analyst price target has been revised slightly higher to €198.28 from €196.77. Analysts attribute the change to recent target adjustments across banks, including upgrades linked to the share price pullback and recalibrated earnings expectations.Analyseartikel • May 02
adidas AG Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next
adidas AG ( ETR:ADS ) just released its latest first-quarter results and things are looking bullish. Results were good...Recent updates
Narrativ-Update • Jun 18
ADS: Direct To Consumer Execution And World Cup Plans Should Support Re Rating
The analyst price target for adidas has edged higher to about €200, as analysts highlight direct to consumer led revenue growth, broad based regional and category momentum, and recent rating upgrades that reflect improved confidence in the company’s execution. Analyst Commentary Recent research on adidas centers on how the company is executing its direct to consumer approach, how that feeds into growth expectations, and what that might mean for valuation as price targets shift higher or lower.Narrativ-Update • Jun 04
ADS: Recent Pullback And Earnings Delivery Should Support Future Re Rating
Adidas' analyst price target has been revised slightly higher to €198.28 from €196.77. Analysts attribute the change to recent target adjustments across banks, including upgrades linked to the share price pullback and recalibrated earnings expectations.Analyseartikel • May 02
adidas AG Just Beat Earnings Expectations: Here's What Analysts Think Will Happen Next
adidas AG ( ETR:ADS ) just released its latest first-quarter results and things are looking bullish. Results were good...Narrativ-Update • Apr 27
ADS: China Strength And Buybacks Will Support Future Re Rating
Adidas' analyst fair value estimate has been trimmed by about €3 to €196.77 as analysts factor in slightly more cautious revenue growth assumptions, alongside relatively steady profit margin and P/E expectations, following a series of recent price target revisions across the Street. Analyst Commentary Recent research highlights a mixed but generally constructive read on adidas, with several firms trimming price targets while still expressing confidence in execution and the long-term earnings profile.Narrativ-Update • Apr 10
ADS: Premium Consumers And Buybacks Will Support Future Re Rating
Adidas' analyst price target has shifted modestly higher to €199.96 from €199.42, as analysts balance recent target cuts with views of steady revenue, stable profit margins and a broadly unchanged future P/E outlook. Analyst Commentary Recent research paints a mixed picture, with several firms trimming their price targets on Adidas while keeping positive ratings, and others flagging risks around guidance and sector pressures.Narrativ-Update • Mar 26
ADS: Premium Consumers And Buybacks Will Support Future Multiple Expansion
The analyst price target for adidas has been trimmed by a few euros, reflecting slightly lower fair value assumptions and a modest reset in growth and P/E expectations after several firms cut their targets into a €185 to €232 range, while still highlighting solid execution and guidance. Analyst Commentary Recent research has centered on a cluster of price target cuts, with most new targets sitting between €185 and €232 or around $138 for those quoting in U.S. dollars.Narrativ-Update • Mar 11
ADS: Premium Consumers And Buybacks Will Support Future Margin Resilience
Our analyst fair value estimate for adidas has been reduced from about €221 to €202, reflecting a series of Street price target reductions as analysts factor in more cautious revenue growth, slimmer profit margins, and slightly lower future P/E assumptions. Analyst Commentary Recent Street research on adidas points to a reset lower in price targets, but most firms are still keeping positive or constructive ratings on the shares.Narrativ-Update • Feb 25
ADS: Premium Consumers And Share Buybacks Will Support Future Margin Resilience
Analysts have trimmed their fair value estimate for adidas by about €1 to roughly €221, reflecting slightly softer assumptions for revenue growth, profit margins and future P/E. This is in line with recent mixed research that includes a reduced price target at Citi, a downgrade at RBC Capital, and a more upbeat initiation at Grupo Santander and higher target at Bernstein.Narrativ-Update • Feb 11
ADS: Premium Consumers And Buyback Plan Will Support Future Margin Resilience
Analysts have trimmed their consolidated price target for adidas to about €222 from roughly €225, reflecting slightly higher required returns and marginally softer assumptions on growth and profitability, even as some houses still see room for rerating based on sector positioning and the potential for brand recovery. Analyst Commentary Bullish Takeaways Bullish analysts highlight that some sportswear names, including adidas, are viewed as clearly dislocated, with share prices that, in their view, do not fully reflect recent guidance and earnings revisions.Narrativ-Update • Jan 26
ADS: Premium Consumers And Sports Footwear Demand Will Support Future Margin Resilience
Analysts have made a slight adjustment to their fair value estimate for adidas to €224.84, reflecting updated views on discount rates, revenue growth, profit margins, and future P/E following a mix of recent price target hikes and a downgrade in Street research. Analyst Commentary Recent Street research on adidas offers a mix of optimism and caution, which helps explain the modest tweak to the fair value estimate.Narrativ-Update • Jan 12
ADS: Premium Consumers And Sports Footwear Shift Will Support Stronger Margins
Analysts have nudged their fair value estimate for adidas higher to about €226.60 from roughly €223.57, reflecting updated price targets and views that greater exposure to premium consumers and sportswear demand could support slightly stronger margins and a modestly higher future P/E. Analyst Commentary Recent street research has tilted constructive on adidas, with several firms adjusting price targets higher in both US dollar and euro terms.Narrativ-Update • Dec 26
ADS: Brand Strength Will Support Premium Margins As Earnings Power Improves
Analysts have nudged their price target for adidas slightly higher to about EUR 224, supported by new Outperform and Overweight views that emphasize resilient profitability and a modestly richer future earnings multiple, despite slightly softer long term growth assumptions. Analyst Commentary Recent Street research on adidas reflects a generally constructive stance on the shares, with price targets clustered modestly above current levels and supported by expectations of resilient execution, disciplined cost control, and a steady recovery in brand momentum.Narrativ-Update • Dec 12
ADS: Brand Strength Will Support Premium Margins Despite Intensifying Competitive Pressures
The analyst price target for adidas has been modestly reduced to EUR 222 from EUR 229 as analysts temper their fair value and margin assumptions, despite recent supportive coverage including new Outperform and Overweight ratings. Analyst Commentary Bullish analysts point to a supportive fundamental backdrop for adidas, with recent coverage highlighting confidence in the company’s ability to sustain profitable growth despite a more competitive landscape in sportswear and footwear.Narrativ-Update • Nov 28
ADS: Revenue Momentum Will Drive Double-Digit Gains Amid Easing Margin Pressures
The analyst price target for adidas has been modestly lowered by approximately EUR 2 to EUR 229. Analysts cite slightly higher discount rates and a conservative outlook for future growth and profitability as the reasons for this adjustment.Narrativ-Update • Nov 13
ADS: Double-Digit Revenue Growth Will Drive Upside Amid Rising Competition
Analysts have slightly reduced their fair value estimate for adidas, lowering the price target from approximately EUR 234.05 to EUR 231.65 due to modest adjustments to key financial assumptions. These adjustments include slower projected revenue growth and an increased discount rate.Narrativ-Update • Oct 30
ADS: Stable Profit Margins Will Support Renewed Confidence Amid Legal Scrutiny
Analysts have modestly increased their price target for adidas shares from €234 to €238. They note stable profit margin outlook and minor adjustments to growth assumptions as drivers for the slight upward revision.Analyseartikel • Sep 28
adidas (ETR:ADS) Might Have The Makings Of A Multi-Bagger
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Narrativ-Update • Sep 19
Rising Health Trends Will Expand Global Athleisure And E-commerce
Given that adidas’s key forward metrics—Future P/E and consensus revenue growth—remain virtually unchanged, the marginal downward revision in its consensus analyst price target to €237.35 likely reflects only minor adjustments in sentiment rather than any significant shifts in underlying fundamentals. What's in the News Mexico is considering legal action against Adidas after the company collaborated with a Mexican American designer to launch a product inspired by traditional Indigenous sandals, citing concerns about big companies using Indigenous designs without proper compensation (Reuters).Narrativ-Update • Sep 04
Rising Health Trends Will Expand Global Athleisure And E-commerce
With both revenue growth forecasts and future P/E ratios holding steady, consensus analyst price targets for adidas remain unchanged at €241.02. What's in the News Mexico is exploring legal action against Adidas after the company collaborated with designer Willy Chavarria on a show inspired by traditional Indigenous sandals, with President Claudia Sheinbaum noting concerns about misuse of Indigenous designs (Reuters).Analyseartikel • Sep 02
We Think adidas (ETR:ADS) Can Manage Its Debt With Ease
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Analyseartikel • Jul 25
adidas AG's (ETR:ADS) Price In Tune With Revenues
adidas AG's ( ETR:ADS ) price-to-sales (or "P/S") ratio of 1.5x may not look like an appealing investment opportunity...
Neues Narrativ • Nov 07
Retail Innovation And Global Expansion Drive Growth And Earnings Potential
Strategic retail investments and product innovations aim to boost revenue growth through enhanced brand visibility and consumer engagement.Aktionärsrenditen
| ADS | DE Luxury | DE Markt | |
|---|---|---|---|
| 7D | -1.1% | -0.7% | -0.2% |
| 1Y | -11.4% | -6.6% | 4.1% |
Rendite im Vergleich zur Industrie: ADS unter dem Niveau der Branche German Luxury , die im vergangenen Jahr eine Rendite von -6.6% erzielte.
Rendite vs. Markt: ADS hinter dem Markt German zurück, der im vergangenen Jahr eine Rendite von 4.1 erzielte.
Preisvolatilität
| ADS volatility | |
|---|---|
| ADS Average Weekly Movement | 5.0% |
| Luxury Industry Average Movement | 4.1% |
| Market Average Movement | 5.8% |
| 10% most volatile stocks in DE Market | 13.3% |
| 10% least volatile stocks in DE Market | 2.8% |
Stabiler Aktienkurs: ADS hatte in den letzten 3 Monaten im Vergleich zum German -Markt keine signifikante Preisvolatilität.
Volatilität im Zeitverlauf: ADSDie wöchentliche Volatilität (5%) ist im vergangenen Jahr stabil geblieben.
Über das Unternehmen
| Gegründet | Mitarbeiter | CEO | Website |
|---|---|---|---|
| 1920 | 56,713 | Bjorn Gulden | www.adidas-group.com |
Die adidas AG entwirft, entwickelt, produziert und vermarktet zusammen mit ihren Tochtergesellschaften eine Reihe von Sport- und Sport-Lifestyle-Produkten in Europa, Greater China, Japan, Südkorea, Lateinamerika, Nordamerika und weltweit. Das Unternehmen bietet Schuhe und Bekleidung sowie Zubehör und Ausrüstungsgegenstände wie Taschen, Bälle, Sonnenbrillen und Fitnessgeräte unter der Marke adidas, Golfschuhe und -bekleidung unter der Marke adidas Golf sowie Outdoor-Schuhe unter der Marke Five Ten an. Das Unternehmen vertreibt seine Produkte über eigene Einzelhandelsgeschäfte, Franchise-Geschäfte mit eigener Marke, Shop-in-Shops, Joint Ventures mit Einzelhandelspartnern und Co-Branding-Stores sowie über seine Großhandels- und E-Commerce-Plattformen.
adidas AG's Grundlagenzusammenfassung
| ADS grundlegende Statistiken | |
|---|---|
| Marktanteil | €30.67b |
| Gewinn(TTM) | €1.38b |
| Umsatz(TTM) | €25.25b |
22.2x
Kurs-Gewinn-Verhältnis 1.2x
Kurs-Umsatz-VerhältnisIst ADS zu teuer?
Siehe Fair Value und BewertungsanalyseErträge & Einnahmen
| ADS Gewinn- und Verlustrechnung (TTM) | |
|---|---|
| Einnahmen | €25.25b |
| Kosten der Einnahmen | €12.28b |
| Bruttogewinn | €12.97b |
| Sonstige Ausgaben | €11.59b |
| Gewinn | €1.38b |
Zuletzt gemeldete Gewinne
Mar 31, 2026
Datum des nächsten Gewinnberichts
Jul 30, 2026
| Gewinn per Aktie (EPS) | 7.85 |
| Bruttomarge | 51.36% |
| Nettogewinnspanne | 5.45% |
| Schulden/Eigenkapital-Verhältnis | 47.2% |
Wie hat sich ADS auf lange Sicht entwickelt?
Historische Performance und VergleicheDividenden
1.6%
Aktuelle Dividendenrendite36%
AusschüttungsquoteUnternehmensanalyse und Finanzdaten Status
| Daten | Zuletzt aktualisiert (UTC-Zeit) |
|---|---|
| Unternehmensanalyse | 2026/06/22 01:31 |
| Aktienkurs zum Tagesende | 2026/06/22 00:00 |
| Gewinne | 2026/03/31 |
| Jährliche Einnahmen | 2025/12/31 |
Datenquellen
Die in unserer Unternehmensanalyse verwendeten Daten stammen von S&P Global Market Intelligence LLC. Die folgenden Daten werden in unserem Analysemodell verwendet, um diesen Bericht zu erstellen. Die Daten sind normalisiert, was zu einer Verzögerung bei der Verfügbarkeit der Quelle führen kann.
| Paket | Daten | Zeitrahmen | Beispiel US-Quelle * |
|---|---|---|---|
| Finanzdaten des Unternehmens | 10 Jahre |
| |
| Konsensschätzungen der Analysten | +3 Jahre |
|
|
| Marktpreise | 30 Jahre |
| |
| Eigentümerschaft | 10 Jahre |
| |
| Verwaltung | 10 Jahre |
| |
| Wichtige Entwicklungen | 10 Jahre |
|
* Beispiel für US-Wertpapiere, für nicht-US-amerikanische Wertpapiere werden gleichwertige regulatorische Formulare und Quellen verwendet.
Sofern nicht anders angegeben, beziehen sich alle Finanzdaten auf einen Jahreszeitraum, werden aber vierteljährlich aktualisiert. Dies wird als Trailing Twelve Month (TTM) oder Last Twelve Month (LTM) Daten bezeichnet. Erfahren Sie mehr.
Analysemodell und Schneeflocke
Details des Analysemodells, das zur Erstellung dieses Berichts verwendet wurde, sind auf unserer GitHub-Seite verfügbar. Außerdem haben wir Leitfäden zur Nutzung unserer Berichte und Tutorials auf YouTube.
Erfahren Sie mehr über das Weltklasse-Team, das das Simply Wall St-Analysemodell entworfen und entwickelt hat.
Metriken für Industrie und Sektor
Unsere Branchen- und Sektionskennzahlen werden alle 6 Stunden von Simply Wall St berechnet. Details zu unserem Verfahren finden Sie auf Github.
Analysten-Quellen
adidas AG wird von 61 Analysten beobachtet. 26 dieser Analysten hat die Umsatz- oder Gewinnschätzungen übermittelt, die als Grundlage für unseren Bericht dienen. Die von den Analysten übermittelten Daten werden im Laufe des Tages aktualisiert.
| Analyst | Einrichtung |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Knut Woller | Baader Helvea Equity Research |
| Jonathan Komp | Baird |