Pursuit Attractions and Hospitality (PRSU) Stock Overview
An attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. More details
| Snowflake Score | |
|---|---|
| Valuation | 0/6 |
| Future Growth | 3/6 |
| Past Performance | 3/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
No risks detected for PRSU from our risk checks.
PRSU Community Fair Values
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Analyst Price Targets
Pursuit Attractions and Hospitality, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$43.56 |
| 52 Week High | US$45.75 |
| 52 Week Low | US$26.92 |
| Beta | 1.41 |
| 1 Month Change | 8.71% |
| 3 Month Change | 15.94% |
| 1 Year Change | 54.58% |
| 3 Year Change | 64.19% |
| 5 Year Change | -12.57% |
| Change since IPO | 63.70% |
Recent News & Updates
Recent updates
Narrative Update • Jun 01
PRSU: Higher Price Objective And Buybacks Will Support Bullish View
Pursuit Attractions and Hospitality's analyst price target has increased from $47.00 to $52.25. Analysts cite updated assumptions for fair value, discount rate, revenue growth, profit margin, and forward P/E as the key drivers of this change.Narrative Update • Apr 24
PRSU: Completed Buybacks And 2026 Guidance Will Support Bullish View
Analysts have maintained the Pursuit Attractions and Hospitality price target at $47.00, reflecting largely unchanged assumptions on fair value, discount rate, revenue growth, profit margin, and future P/E expectations. What's in the News Pursuit Attractions and Hospitality issued earnings guidance for full year 2026, with expected revenue of $465 at the mid point (company guidance).Narrative Update • Apr 09
PRSU: Buybacks And 2026 Revenue Guidance Will Support Bullish Outlook
Analysts have maintained the price target for Pursuit Attractions and Hospitality at $47.00. This reflects minor adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions, without altering their overall valuation view.Narrative Update • Mar 26
PRSU: Buybacks And 2026 Revenue Guidance Will Support Bullish Outlook
Analysts have kept their price target for Pursuit Attractions and Hospitality broadly in line, with a slight refinement to the discounted cash flow inputs such as the discount rate and forward P/E. This leaves fair value around $47.00 per share.Narrative Update • Mar 11
PRSU: Higher Future P/E And Buybacks Will Support Bullish FY26 Outlook
Analysts have inched up their price target on Pursuit Attractions and Hospitality from $45.75 to $47.00, citing updated assumptions around discount rates, revenue growth, profit margins, and a higher future P/E multiple. What's in the News Pursuit Attractions and Hospitality issued earnings guidance for full year 2026, with management expecting revenue of $465 at the midpoint (company guidance).Narrative Update • Feb 25
PRSU: Restated Bylaws And Stable Outlook Will Support Strong FY25 Confidence
Analysts have kept their price target for Pursuit Attractions and Hospitality steady at $45.75. This reflects only very small changes in inputs such as discount rate, revenue growth, profit margin, and future P/E assumptions in their updated work.Narrative Update • Feb 07
PRSU: Governance Revisions Will Support Confidence In FY25 Demand Tailwinds
Analysts have maintained their fair value estimate for Pursuit Attractions and Hospitality at $45.75, making only minor adjustments to assumptions such as the discount rate, long-term revenue growth, profit margin, and future P/E. This indicates that they consider the previous price target to have already reflected their current expectations.Narrative Update • Jan 23
PRSU: Early FY26 Indicators Will Support Confidence In FY25 Demand Tailwinds
Narrative Update on Pursuit Attractions and Hospitality The analyst price target for Pursuit Attractions and Hospitality has inched up from US$45.50 to US$45.75, as analysts point to encouraging early FY26 indicators, ongoing demand tailwinds into FY25, and updated assumptions around discount rate, revenue growth, profit margin, and future P/E. Analyst Commentary Bullish analysts are edging their expectations higher for Pursuit Attractions and Hospitality, while still flagging a few open questions around how the story plays out beyond FY25.Analysis Article • Jan 22
Pursuit Attractions and Hospitality (NYSE:PRSU) Takes On Some Risk With Its Use Of Debt
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Narrative Update • Jan 09
PRSU: Early FY26 Indicators And FY25 Demand Tailwinds Will Support Margin Confidence
Narrative Update on Pursuit Attractions and Hospitality Analysts have raised their price target on Pursuit Attractions and Hospitality to $42 from $38, citing encouraging early FY26 indicators and supportive FY25 demand drivers as the main reasons for their updated view. Analyst Commentary Bullish and cautious voices are both weighing in on Pursuit Attractions and Hospitality, largely centering on how FY25 demand drivers set the stage for FY26 and what that could mean for valuation and execution risk.Narrative Update • Dec 24
PRSU: Early FY26 Demand Strength Will Support Confidence In Sustained Margin Expansion
Analysts have nudged their price target for Pursuit Attractions and Hospitality slightly higher to approximately $45.50 from about $45.25, citing encouraging early FY26 demand indicators and sustained tailwinds into FY25 that support stronger margins, despite a modestly higher discount rate and slightly lower revenue growth assumptions. Analyst Commentary Bullish Takeaways Bullish analysts highlight that the higher price target, despite slightly tempered revenue growth assumptions, reflects confidence in the company’s ability to execute on margin expansion initiatives.Narrative Update • Dec 09
PRSU: Early FY26 Demand Signals Will Support Confidence Beyond FY25
Analysts nudged their price target for Pursuit Attractions and Hospitality higher from $38.00 to $42.00, citing encouraging early FY26 indicators that help offset concerns about tough comparisons following several unique demand tailwinds in FY25. Analyst Commentary Bullish analysts view the higher price target as a reflection of improving visibility into the company’s earnings power beyond FY25, with early FY26 indicators helping to validate the premium multiple implied by the new target.Narrative Update • Nov 25
PRSU: Early Signs For 2026 Will Drive Confidence Into Next Year
Analysts have modestly increased their fair value price target for Pursuit Attractions and Hospitality from $44.00 to $45.25 per share, citing encouraging early indicators and supportive investor sentiment despite anticipated headwinds in future guidance. Analyst Commentary Analyst perspectives on Pursuit Attractions and Hospitality reflect a balanced view of both near-term opportunities and potential future hurdles.Narrative Update • Nov 08
PRSU: Early Fiscal 2026 Indicators Will Drive Continued Demand Momentum
Analysts have raised their fair value estimate for Pursuit Attractions and Hospitality to $44.00, up from $42.00. They cite encouraging early fiscal 2026 indicators and optimism about demand trends, despite concerns about comparability in future guidance.Analysis Article • Jun 25
We Think Pursuit Attractions and Hospitality (NYSE:PRSU) Can Stay On Top Of Its Debt
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' So it seems the smart money knows that...Seeking Alpha • Jun 19
Pursuit Attractions and Hospitality: A Clean Balance Sheet, But A Fully Priced Ticket
Summary Pursuit Attractions and Hospitality, formerly Viad, is now a pure-play experiential tourism company with a strong portfolio and a conservative capital approach. Despite beating revenue and EPS estimates, the stock is down 35% YTD, likely due to sector weakness and heavy upcoming Capex for renovations. Valuation models suggest the stock is fairly valued, with a modest 10–18% upside, but free cash flow and seasonality risks temper enthusiasm. Given the limited margin of safety, lack of dividends/buybacks, and sector risks, I rate Pursuit as a 'Hold'—not cheap enough to buy, not a sell either. Read the full article on Seeking AlphaAnalysis Article • Apr 16
What Does Pursuit Attractions and Hospitality, Inc.'s (NYSE:PRSU) Share Price Indicate?
Pursuit Attractions and Hospitality, Inc. ( NYSE:PRSU ), is not the largest company out there, but it received a lot of...Analysis Article • Mar 24
Investors Interested In Pursuit Attractions and Hospitality, Inc.'s (NYSE:PRSU) Revenues
When you see that almost half of the companies in the Commercial Services industry in the United States have...
New Narrative • Feb 23
Sky Lagoon And FlyOver Chicago Will Attract Visitors But Expansion Plans On Hold
The sale of GES boosts Pursuit's focus on high-growth, high-margin businesses, aligning with its Refresh, Build, Buy strategy.Analysis Article • Feb 22
Is Pursuit Attractions and Hospitality (NYSE:PRSU) Using Too Much Debt?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Jan 31
Do Pursuit Attractions and Hospitality's (NYSE:PRSU) Earnings Warrant Your Attention?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Nov 28
Is Viad Corp (NYSE:VVI) Trading At A 26% Discount?
Key Insights Viad's estimated fair value is US$60.68 based on 2 Stage Free Cash Flow to Equity Current share price of...Analysis Article • Nov 09
Earnings Not Telling The Story For Viad Corp (NYSE:VVI) After Shares Rise 25%
Viad Corp ( NYSE:VVI ) shares have continued their recent momentum with a 25% gain in the last month alone. Looking...New Narrative • Sep 24
Expanding Experiences And Services Propel Revenue And Earnings Growth Amid Challenges
Viad's strategic expansion in experiential marketing and steady growth in attraction ticket revenue indicate potential for continued revenue increase.Seeking Alpha • Sep 23
Balance Sheet Challenges Will Test Viad Corporation's Tenacity
Summary Viad Corporation (VVI) benefits from premium locations and high retention rates but faces balance sheet concerns and overvaluation compared to peers, leading to a "Hold" rating. GES segment strategies include price hikes and expanding event space, which will contribute to expected EBITDA growth of 6%-9% in the next four quarters. Despite recent gains, VVI's weak balance sheet, high leverage, and cash flow issues pose significant risks, justifying a cautious investment approach. Read the full article on Seeking AlphaAnalysis Article • Sep 18
Does Viad (NYSE:VVI) Have A Healthy Balance Sheet?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Aug 05
Market Still Lacking Some Conviction On Viad Corp (NYSE:VVI)
You may think that with a price-to-sales (or "P/S") ratio of 0.5x Viad Corp ( NYSE:VVI ) is a stock worth checking out...Analysis Article • Apr 16
Viad Corp's (NYSE:VVI) Price Is Right But Growth Is Lacking
With a price-to-sales (or "P/S") ratio of 0.6x Viad Corp ( NYSE:VVI ) may be sending bullish signals at the moment...Analysis Article • Mar 28
A Look At The Fair Value Of Viad Corp (NYSE:VVI)
Key Insights The projected fair value for Viad is US$37.03 based on 2 Stage Free Cash Flow to Equity Current share...Analysis Article • Feb 27
Does Viad (NYSE:VVI) Have A Healthy Balance Sheet?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Seeking Alpha • Feb 16
Viad Corp's Earnings Bounce Back After COVID-19, Poised For Long-Term Growth
Summary Viad Corp, an experiential travel and events company, is poised for growth over the next five to 10 years. It has recovered from the travel and event restrictions due to COVID-19, and should return to profitability again this year. Viad has a growth strategy in place and has undertaken restructuring actions to reduce costs and improve profitability. Read the full article on Seeking AlphaAnalysis Article • Jan 04
What Does Viad Corp's (NYSE:VVI) Share Price Indicate?
While Viad Corp ( NYSE:VVI ) might not have the largest market cap around , it saw a significant share price rise of...Shareholder Returns
| PRSU | US Hospitality | US Market | |
|---|---|---|---|
| 7D | -3.4% | 2.0% | 1.2% |
| 1Y | 54.6% | -6.7% | 27.0% |
Return vs Industry: PRSU exceeded the US Hospitality industry which returned -6.7% over the past year.
Return vs Market: PRSU exceeded the US Market which returned 27% over the past year.
Price Volatility
| PRSU volatility | |
|---|---|
| PRSU Average Weekly Movement | 4.5% |
| Hospitality Industry Average Movement | 7.4% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.9% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: PRSU has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: PRSU's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1926 | 2,100 | David Barry | www.pursuit.com |
Pursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates a collection of travel experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. It operates various attractions and lodges with integrated restaurants, retail, and transportation facilities, as well as owns and operates eco-luxury resorts. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025.
Pursuit Attractions and Hospitality, Inc. Fundamentals Summary
| PRSU fundamental statistics | |
|---|---|
| Market cap | US$1.21b |
| Earnings (TTM) | US$30.96m |
| Revenue (TTM) | US$466.48m |
38.4x
P/E Ratio2.6x
P/S RatioIs PRSU overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRSU income statement (TTM) | |
|---|---|
| Revenue | US$466.48m |
| Cost of Revenue | US$35.33m |
| Gross Profit | US$431.15m |
| Other Expenses | US$400.19m |
| Earnings | US$30.96m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 1.13 |
| Gross Margin | 92.43% |
| Net Profit Margin | 6.64% |
| Debt/Equity Ratio | 28.5% |
How did PRSU perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/03 01:59 |
| End of Day Share Price | 2026/06/03 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Pursuit Attractions and Hospitality, Inc. is covered by 6 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Tyler Batory | Brean Capital Historical (Janney Montgomery) |
| Eric Des Lauriers | Craig-Hallum Capital Group LLC |
| Alex Fuhrman | Lucid Capital Markets |