WPP Dividends and Buybacks
Dividend criteria checks 5/6
WPP is a dividend paying company with a current yield of 9.91%. Next payment date is on 3rd November, 2025 with an ex-dividend date of 9th October, 2025.
Key information
9.9%
Dividend yield
2.7%
Buyback Yield
| Total Shareholder Yield | 12.6% |
| Future Dividend Yield | 6.9% |
| Dividend Growth | -4.0% |
| Next dividend pay date | 03 Nov 25 |
| Ex dividend date | 09 Oct 25 |
| Dividend per share | n/a |
| Payout ratio | 90% |
Recent dividend and buyback updates
WPP's (LON:WPP) Dividend Will Be Reduced To £0.075
Sep 05
WPP's (LON:WPP) Dividend Is Being Reduced To £0.075
Aug 21WPP (LON:WPP) Has Announced A Dividend Of £0.244
Mar 26Recent updates
WPP's (LON:WPP) Dividend Will Be Reduced To £0.075
Sep 05WPP's (LON:WPP) Dividend Is Being Reduced To £0.075
Aug 21WPP plc's (LON:WPP) CEO Might Not Expect Shareholders To Be So Generous This Year
May 16WPP (LON:WPP) Has Announced A Dividend Of £0.244
Mar 26WPP's (LON:WPP) Dividend Will Be £0.244
Mar 11
GroupM's New Client Wins Like Amazon Will Improve Future Performance
WPP's investment in AI and operational efficiencies aims to boost revenues and margins through enhanced insights and streamlined operations.Is WPP plc (LON:WPP) Potentially Undervalued?
Feb 20WPP plc's (LON:WPP) Intrinsic Value Is Potentially 59% Above Its Share Price
Jan 06The Price Is Right For WPP plc (LON:WPP)
Dec 04At UK£8.18, Is WPP plc (LON:WPP) Worth Looking At Closely?
Nov 19Here's Why WPP (LON:WPP) Has A Meaningful Debt Burden
Oct 11Upcoming Dividend Payment
Stability and Growth of Payments
Fetching dividends data
Stable Dividend: WPP's dividends per share have been stable in the past 10 years.
Growing Dividend: WPP's dividend payments have increased over the past 10 years.
Dividend Yield vs Market
| WPP Dividend Yield vs Market |
|---|
| Segment | Dividend Yield |
|---|---|
| Company (WPP) | 9.9% |
| Market Bottom 25% (GB) | 2.1% |
| Market Top 25% (GB) | 5.5% |
| Industry Average (Media) | 4.1% |
| Analyst forecast (WPP) (up to 3 years) | 6.9% |
Notable Dividend: WPP's dividend (9.91%) is higher than the bottom 25% of dividend payers in the UK market (2.07%).
High Dividend: WPP's dividend (9.91%) is in the top 25% of dividend payers in the UK market (5.51%)
Earnings Payout to Shareholders
Earnings Coverage: With its high payout ratio (90.3%), WPP's dividend payments are not well covered by earnings.
Cash Payout to Shareholders
Cash Flow Coverage: With its reasonable cash payout ratio (60.8%), WPP's dividend payments are covered by cash flows.
Discover strong dividend paying companies
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/09/15 16:53 |
| End of Day Share Price | 2025/09/12 00:00 |
| Earnings | 2025/06/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
WPP plc is covered by 48 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Hélène Coumes | AlphaValue |
| JULIEN ROCH | Barclays |
| Sarah Simon | Berenberg |