Storytel (STORY B) Stock Overview
Engages in the audiobook and publishing market in Sweden, Denmark, the United States, Finland, the Netherlands, Poland, Iceland, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 4/6 |
| Past Performance | 6/6 |
| Financial Health | 4/6 |
| Dividends | 2/6 |
Rewards
Risk Analysis
STORY B passed our risk checks.
STORY B Community Fair Values
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Analyst Price Targets
Top Community Narratives
SEK 119.31
FV
15.0% undervalued intrinsic discount8.00%
Revenue growth p.a.
61
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Storytel AB (publ) Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | SEK 101.40 |
| 52 Week High | SEK 107.90 |
| 52 Week Low | SEK 67.20 |
| Beta | 1.49 |
| 1 Month Change | 6.01% |
| 3 Month Change | 31.01% |
| 1 Year Change | 2.17% |
| 3 Year Change | 182.61% |
| 5 Year Change | -55.13% |
| Change since IPO | 371.63% |
Recent News & Updates
Narrative Update • May 18
STORY B: Refined Earnings Outlook And AI Features Will Support Future Expansion
Analysts have modestly raised Storytel's fair value estimate from SEK 110 to SEK 113. This change reflects updated assumptions on discount rates, revenue growth, profit margins and future P/E following recent Street research that has become more cautious on the stock.
Narrative Update • May 04
STORY B: Cautious Outlook Will Balance Dividend Support And Execution Risk
Analysts now set their Storytel price target at SEK 101, down slightly from SEK 102. This reflects a more cautious stance that aligns with recent Street research turning more bearish on the shares.Recent updates
Narrative Update • May 18
STORY B: Refined Earnings Outlook And AI Features Will Support Future Expansion
Analysts have modestly raised Storytel's fair value estimate from SEK 110 to SEK 113. This change reflects updated assumptions on discount rates, revenue growth, profit margins and future P/E following recent Street research that has become more cautious on the stock.Narrative Update • May 04
STORY B: Cautious Outlook Will Balance Dividend Support And Execution Risk
Analysts now set their Storytel price target at SEK 101, down slightly from SEK 102. This reflects a more cautious stance that aligns with recent Street research turning more bearish on the shares.Narrative Update • Apr 19
STORY B: Stable Dividend And Earnings Outlook Will Support Future Upside Potential
Analysts have kept their SEK 102 price target for Storytel unchanged. This reflects slightly adjusted assumptions around revenue growth, profit margins and future P/E that still support the same fair value estimate.
Narrative Update • Apr 05
STORY B: Dividend Initiation And Margin Expansion Will Support Future Upside
Analysts now keep Storytel's SEK 125.00 price target unchanged, citing slightly adjusted assumptions for the discount rate, revenue growth, profit margin and future P/E that together support a similar valuation level to previous estimates. What's in the News Storytel AB (publ) announced an annual dividend of SEK 1.5000 per share, with payment scheduled for May 12, 2026 (Key Developments).Narrative Update • Mar 22
STORY B: Stable Dividend Outlook Will Support Future Upside Potential
Analysts have kept their Storytel price target steady at SEK 102, reflecting only fine tuning to revenue growth, profit margin and future P/E assumptions rather than a change in overall valuation view. What's in the News Storytel AB (publ) declared an annual dividend of SEK 1.50 per share, with an ex-date on May 6, 2026, a record date on May 7, 2026, and payment scheduled for May 12, 2026 (Key Developments).Narrative Update • Mar 07
STORY B: Dividend Introduction And Expanded Catalog Will Support Future Upside
Analysts have maintained their Storytel fair value estimate at SEK 102.00. Slightly updated assumptions around revenue growth, profit margins and future P/E have informed this unchanged price target.Narrative Update • Feb 21
STORY B: Expanded Audiobook Catalog And Dividend Introduction Will Support Future Upside
Analysts have revised their Storytel fair value estimate from SEK 93.00 to SEK 102.00 as they update their assumptions for slightly lower revenue growth, a higher profit margin, a modestly higher future P/E multiple, and a marginally higher discount rate. What's in the News Storytel AB announced an annual dividend of SEK 1.50 per share, with an ex-date of May 6, 2026, a record date of May 7, 2026, and a payment date of May 12, 2026 (Key Developments).Analysis Article • Feb 19
Storytel's (STO:STORY B) Earnings Are Weaker Than They Seem
Last week's profit announcement from Storytel AB (publ) ( STO:STORY B ) was underwhelming for investors, despite...Analysis Article • Feb 14
Storytel AB (publ) Beat Analyst Estimates: See What The Consensus Is Forecasting For This Year
Last week, you might have seen that Storytel AB (publ) ( STO:STORY B ) released its full-year result to the market. The...
New Narrative • Feb 11
Storytel’s Second Act: From Market Land Grab to High Margin Ecosystem
In 2026, the story is no longer about whether audiobooks are a viable business, but how much cash this established audio platform can harvest from its mature markets while using AI to protect its margins 1. The Narrative: The Audio Ecosystem The possible, plausible, and probable The Integrated Platform Story: Storytel isn't just a Spotify for books.Narrative Update • Feb 07
STORY B: New A La Carte Audiobooks Will Support Future Expansion
Analysts have nudged their fair value estimate for Storytel to SEK110 from SEK108, reflecting a slightly higher assumed profit margin as well as updated discount rate and future P/E inputs in their models. What's in the News Storytel adds thousands of audiobook titles for individual sale in its app from premium publishers Penguin Random House and Hachette, expanding choice for users who prefer one off purchases instead of subscriptions (Key Developments).Narrative Update • Jan 23
STORY B: New Audiobook Partnerships And Klarna Bundling Will Support Future Upside
Analysts have reaffirmed their Storytel fair value at SEK 125.0, with key assumptions on discount rate, revenue growth, profit margin and future P/E remaining unchanged. These factors together support a steady view on the price target.Narrative Update • Jan 09
STORY B: New Content Partnerships And Premium Audio Experiences Will Support Future Upside
Analysts have kept their fair value estimate for Storytel steady at €125.0, with the unchanged price target linked to only modest tweaks in their long term assumptions for revenue growth, profit margins and future P/E multiples. What's in the News Storytel is adding thousands of individually purchasable audiobook titles from Penguin Random House and Hachette, including popular works such as Prince Harry’s "Spare," Dan Brown’s "The Secret of Secrets" and James Clear’s "Atomic Habits," available in the Storytel app for users in Sweden, Denmark and the Netherlands (Key Developments).Analysis Article • Dec 24
What Does Storytel AB (publ)'s (STO:STORY B) Share Price Indicate?
While Storytel AB (publ) ( STO:STORY B ) might not have the largest market cap around , it saw a decent share price...Narrative Update • Dec 13
STORY B: New Partnerships And Tech Upgrades Will Drive Future Upside Potential
Analysts have lowered their price target on Storytel to SEK 125 from SEK 160, citing slightly slower expected revenue growth and a more conservative valuation multiple, despite broadly stable profit margin assumptions. What's in the News Storytel has partnered with Klarna to integrate its audiobook and e-book offering into Klarna's new global membership program, providing tiered access and offers to customers across 14 Storytel markets, including Europe, the USA and the UK via Audiobooks.com (Client Announcements).Narrative Update • Nov 29
STORY B: New Partnerships And Executive Leadership Will Drive Global Expansion
Analysts have adjusted their price target for Storytel downward from SEK 111 to SEK 108. This change is due to modest revisions to profit margin and growth assumptions in their valuation models.Narrative Update • Nov 15
STORY B: Expanded Content Partnerships Will Strengthen Global Market Reach
Analysts have raised their price target for Storytel from SEK 108.50 to SEK 111.00, citing adjusted projections for profitability and valuation metrics. What's in the News Storytel has partnered with Klarna to integrate its audiobook and e-book offerings into Klarna's new premium tier, expanding access to over 1.8 million titles across 14 markets (Client Announcements).Narrative Update • Nov 01
STORY B: Audio Platform Expansion Into Estonia Will Drive User Immersion
Analysts have increased their price target for Storytel from SEK 105 to SEK 108.5, reflecting improved expectations around revenue growth, profit margins, and a modestly lower discount rate. What's in the News Storytel elevates the audio experience by launching unique Dolby Atmos mixes of "From the Wizarding Archive" with local Swedish and Danish casts, bringing new levels of immersion to the Harry Potter universe (Key Developments).Analysis Article • Nov 01
Storytel AB (publ) Just Beat EPS By 32%: Here's What Analysts Think Will Happen Next
Shareholders of Storytel AB (publ) ( STO:STORY B ) will be pleased this week, given that the stock price is up 17% to...Narrative Update • Oct 18
Expanding Global Markets Will Unlock Scalable Audio Subscriptions
Analysts have slightly lowered their fair value estimate for Storytel from SEK 106.50 to SEK 105.00, citing modest adjustments to expected growth and profitability metrics. What's in the News Storytel is releasing unique Dolby Atmos mixes of "From the Wizarding Archive," offering Harry Potter fans a new and immersive audio experience in Swedish and Danish with local casts.Narrative Update • Oct 03
Expanding Global Markets Will Unlock Scalable Audio Subscriptions
Analysts have revised Storytel's fair value estimate downward from SEK 126.5 to SEK 106.5. They cite lower projected revenue growth and profit margins as key factors behind this adjustment. What's in the News Storytel is rolling out synced listening, enabling users to read and listen to audiobooks simultaneously for a more immersive and accessible experience.Analysis Article • Aug 31
Storytel AB (publ)'s (STO:STORY B) P/S Still Appears To Be Reasonable
When you see that almost half of the companies in the Media industry in Sweden have price-to-sales ratios (or "P/S...Analysis Article • Jun 17
What Is Storytel AB (publ)'s (STO:STORY B) Share Price Doing?
Storytel AB (publ) ( STO:STORY B ), is not the largest company out there, but it saw significant share price movement...New Narrative • May 15
Bokfabriken Acquisition And AI Upgrades Will Drive Content Retention
Subscriber growth in non-Nordic regions and strategic acquisitions enhance revenue and market share expansion beyond the Nordics.Analysis Article • May 02
Storytel AB (publ) Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
As you might know, Storytel AB (publ) ( STO:STORY B ) last week released its latest quarterly, and things did not turn...Analysis Article • Feb 20
Storytel's (STO:STORY B) Solid Earnings Are Supported By Other Strong Factors
When companies post strong earnings, the stock generally performs well, just like Storytel AB (publ)'s ( STO:STORY B...Analysis Article • Feb 12
Storytel AB (publ) (STO:STORY B) Looks Just Right With A 26% Price Jump
Storytel AB (publ) ( STO:STORY B ) shareholders have had their patience rewarded with a 26% share price jump in the...Analysis Article • Oct 05
Storytel AB (publ)'s (STO:STORY B) 28% Jump Shows Its Popularity With Investors
Storytel AB (publ) ( STO:STORY B ) shares have had a really impressive month, gaining 28% after a shaky period...Analysis Article • Mar 10
Does Storytel (STO:STORY B) Have A Healthy Balance Sheet?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...Analysis Article • Feb 09
Even With A 29% Surge, Cautious Investors Are Not Rewarding Storytel AB (publ)'s (STO:STORY B) Performance Completely
Storytel AB (publ) ( STO:STORY B ) shares have continued their recent momentum with a 29% gain in the last month alone...Analysis Article • Nov 25
Would Storytel (STO:STORY B) Be Better Off With Less Debt?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Shareholder Returns
| STORY B | SE Media | SE Market | |
|---|---|---|---|
| 7D | -4.4% | 1.2% | -0.2% |
| 1Y | 2.2% | 48.1% | 13.0% |
Return vs Industry: STORY B underperformed the Swedish Media industry which returned 48.1% over the past year.
Return vs Market: STORY B underperformed the Swedish Market which returned 13% over the past year.
Price Volatility
| STORY B volatility | |
|---|---|
| STORY B Average Weekly Movement | 5.9% |
| Media Industry Average Movement | 6.8% |
| Market Average Movement | 6.3% |
| 10% most volatile stocks in SE Market | 13.5% |
| 10% least volatile stocks in SE Market | 3.7% |
Stable Share Price: STORY B has not had significant price volatility in the past 3 months compared to the Swedish market.
Volatility Over Time: STORY B's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| n/a | 520 | Bodil Torp | www.storytel.com |
Storytel AB (publ) engages in the audiobook and publishing market in Sweden, Denmark, the United States, Finland, the Netherlands, Poland, Iceland, and internationally. The company operates in two segments, Streaming and Publishing. The Streaming segment offers audiobooks and e-books streaming services under the Storytel and Mofibo brands, as well as through Audiobooks.com.
Storytel AB (publ) Fundamentals Summary
| STORY B fundamental statistics | |
|---|---|
| Market cap | SEK 7.84b |
| Earnings (TTM) | SEK 483.04m |
| Revenue (TTM) | SEK 4.02b |
16.2x
P/E Ratio1.9x
P/S RatioIs STORY B overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| STORY B income statement (TTM) | |
|---|---|
| Revenue | SEK 4.02b |
| Cost of Revenue | SEK 2.19b |
| Gross Profit | SEK 1.83b |
| Other Expenses | SEK 1.35b |
| Earnings | SEK 483.04m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
Jul 28, 2026
| Earnings per share (EPS) | 6.25 |
| Gross Margin | 45.55% |
| Net Profit Margin | 12.01% |
| Debt/Equity Ratio | 29.0% |
How did STORY B perform over the long term?
See historical performance and comparisonDividends
1.5%
Current Dividend Yield24%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/31 15:19 |
| End of Day Share Price | 2026/05/29 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Storytel AB (publ) is covered by 4 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | ABG Sundal Collier |
| Oscar Erixon | Carnegie Investment Bank AB |
| Joachim Gunell | DNB Carnegie |