Storytel AB (publ)

OM:STORY B Stock Report

Market Cap: SEK 6.1b

Storytel Valuation

Is STORY B undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of STORY B when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
SEK 306.47
Fair Value
74.0% undervalued intrinsic discount
2
Number of Analysts

Below Fair Value: STORY B (SEK79.6) is trading below our estimate of fair value (SEK306.47)

Significantly Below Fair Value: STORY B is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for STORY B?

Key metric: As STORY B is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for STORY B. This is calculated by dividing STORY B's market cap by their current earnings.
What is STORY B's PE Ratio?
PE Ratio24.6x
EarningsSEK 250.10m
Market CapSEK 6.14b

Price to Earnings Ratio vs Peers

How does STORY B's PE Ratio compare to its peers?

The above table shows the PE ratio for STORY B vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average19x
BETCO Better Collective
26.3x40.23%SEK 7.3b
PDX Paradox Interactive
28.7x19.91%SEK 19.0b
HACK Hacksaw
16.1x37.60%SEK 18.8b
EMBRAC B Embracer Group
5x-2.47%SEK 19.8b
STORY B Storytel
24.6x26.26%SEK 6.1b

Price-To-Earnings vs Peers: STORY B is good value based on its Price-To-Earnings Ratio (24.6x) compared to the peer average (68.2x).

Price to Earnings Ratio vs Industry

How does STORY B's PE Ratio compare vs other companies in the European Media Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
STORY B 24.6xIndustry Avg. 15.1xNo. of Companies20PE01224364860+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: STORY B is expensive based on its Price-To-Earnings Ratio (24.6x) compared to the European Media industry average (15.1x).

Price to Earnings Ratio vs Fair Ratio

What is STORY B's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

STORY B PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio24.6x
Fair PE Ratio22.1x

Price-To-Earnings vs Fair Ratio: STORY B is expensive based on its Price-To-Earnings Ratio (24.6x) compared to the estimated Fair Price-To-Earnings Ratio (22.1x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst STORY B forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 79.60
SEK 126.50
+58.92%
26.48%SEK 160.00SEK 93.00n/a2
Aug ’26SEK 85.10
SEK 126.50
+48.65%
26.48%SEK 160.00SEK 93.00n/a2
Jul ’26SEK 92.10
SEK 122.00
+32.46%
22.95%SEK 150.00SEK 94.00n/a2
Jun ’26SEK 99.25
SEK 116.50
+17.38%
28.76%SEK 150.00SEK 83.00n/a2
May ’26SEK 84.00
SEK 104.00
+23.81%
20.19%SEK 125.00SEK 83.00n/a2
Apr ’26SEK 96.45
SEK 110.50
+14.57%
13.12%SEK 125.00SEK 96.00n/a2
Mar ’26SEK 93.30
SEK 110.50
+18.44%
13.12%SEK 125.00SEK 96.00n/a2
Feb ’26SEK 79.95
SEK 95.50
+19.45%
15.18%SEK 110.00SEK 81.00n/a2
Jan ’26SEK 68.80
SEK 95.00
+38.08%
15.79%SEK 110.00SEK 80.00n/a2
Dec ’25SEK 60.50
SEK 95.00
+57.02%
15.79%SEK 110.00SEK 80.00n/a2
Nov ’25SEK 66.30
SEK 95.00
+43.29%
15.79%SEK 110.00SEK 80.00n/a2
Oct ’25SEK 52.80
SEK 89.00
+68.56%
12.36%SEK 100.00SEK 78.00n/a2
Sep ’25SEK 51.05
SEK 87.50
+71.40%
8.57%SEK 95.00SEK 80.00SEK 78.002
Aug ’25SEK 61.90
SEK 87.50
+41.36%
8.57%SEK 95.00SEK 80.00SEK 85.102
Jul ’25SEK 54.65
SEK 73.33
+34.19%
28.57%SEK 95.00SEK 45.00SEK 92.103
Jun ’25SEK 54.00
SEK 73.67
+36.42%
28.59%SEK 95.00SEK 45.00SEK 99.253
May ’25SEK 50.50
SEK 71.67
+41.91%
28.67%SEK 95.00SEK 45.00SEK 84.003
Apr ’25SEK 52.00
SEK 71.67
+37.82%
28.67%SEK 95.00SEK 45.00SEK 96.453
Mar ’25SEK 58.50
SEK 71.67
+22.51%
28.67%SEK 95.00SEK 45.00SEK 93.303
Feb ’25SEK 45.84
SEK 66.00
+43.98%
24.83%SEK 85.00SEK 45.00SEK 79.953
Jan ’25SEK 40.26
SEK 66.00
+63.93%
24.83%SEK 85.00SEK 45.00SEK 68.803
Dec ’24SEK 37.86
SEK 66.00
+74.33%
24.83%SEK 85.00SEK 45.00SEK 60.503
Nov ’24SEK 32.80
SEK 66.00
+101.22%
24.83%SEK 85.00SEK 45.00SEK 66.303
Oct ’24SEK 30.06
SEK 66.33
+120.67%
23.04%SEK 80.00SEK 45.00SEK 52.803
Sep ’24SEK 32.94
SEK 66.33
+101.38%
23.04%SEK 80.00SEK 45.00SEK 51.053
AnalystConsensusTarget
Consensus Narrative from 2 Analysts
SEK 126.50
Fair Value
37.1% undervalued intrinsic discount
2
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/09/05 20:01
End of Day Share Price 2025/09/05 00:00
Earnings2025/06/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Storytel AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Oscar ErixonCarnegie Investment Bank AB
Joachim GunellDNB Carnegie