Coupang, Inc.

NYSE:CPNG Stock Report

Market Cap: US$44.1b

Coupang Valuation

Is CPNG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of CPNG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: CPNG ($25.9) is trading below our estimate of fair value ($60.32)

Significantly Below Fair Value: CPNG is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for CPNG?

Other financial metrics that can be useful for relative valuation.

CPNG key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.5x
Enterprise Value/EBITDA58.1x
PEG Ratio1.5x

Price to Earnings Ratio vs Peers

How does CPNG's PE Ratio compare to its peers?

The above table shows the PE ratio for CPNG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average29.1x
JD JD.com
12.1x10.0%US$52.9b
EBAY eBay
14.6x2.3%US$29.5b
MELI MercadoLibre
68.1x27.9%US$100.2b
BABA Alibaba Group Holding
21.7x19.2%US$208.8b
CPNG Coupang
45.2x30.1%US$44.1b

Price-To-Earnings vs Peers: CPNG is expensive based on its Price-To-Earnings Ratio (45.2x) compared to the peer average (29.1x).

Price to Earnings Ratio vs Industry

How does CPNG's PE Ratio compare vs other companies in the North American Multiline Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a19.0%
 n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a19.0%
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Price-To-Earnings vs Industry: CPNG is expensive based on its Price-To-Earnings Ratio (45.2x) compared to the Global Multiline Retail industry average (20.9x).

Price to Earnings Ratio vs Fair Ratio

What is CPNG's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

CPNG PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio45.2x
Fair PE Ratio28.5x

Price-To-Earnings vs Fair Ratio: CPNG is expensive based on its Price-To-Earnings Ratio (45.2x) compared to the estimated Fair Price-To-Earnings Ratio (28.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst CPNG forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$25.90
US$29.27
+13.0%
9.5%US$34.00US$23.10n/a18
Nov ’25US$25.40
US$28.48
+12.1%
11.1%US$35.00US$22.50n/a17
Oct ’25US$24.43
US$27.48
+12.5%
13.4%US$33.00US$18.00n/a17
Sep ’25US$22.15
US$26.57
+20.0%
15.4%US$33.00US$18.00n/a17
Aug ’25US$20.62
US$26.53
+28.7%
15.9%US$33.00US$18.00n/a17
Jul ’25US$21.08
US$26.53
+25.8%
15.9%US$33.00US$18.00n/a17
Jun ’25US$22.74
US$26.53
+16.7%
15.1%US$32.00US$18.00n/a17
May ’25US$22.21
US$22.64
+2.0%
19.7%US$32.00US$12.00n/a17
Apr ’25US$18.20
US$21.47
+18.0%
17.5%US$30.00US$12.00n/a17
Mar ’25US$18.95
US$21.26
+12.2%
17.9%US$30.00US$12.00n/a17
Feb ’25US$13.91
US$20.78
+49.4%
17.5%US$30.00US$12.00n/a18
Jan ’25US$16.19
US$21.20
+30.9%
17.7%US$30.00US$11.60n/a18
Dec ’24US$15.80
US$21.61
+36.8%
17.8%US$30.00US$11.60n/a18
Nov ’24US$15.80
US$22.43
+42.0%
16.1%US$30.00US$11.60US$25.4019
Oct ’24US$17.00
US$22.54
+32.6%
17.0%US$29.00US$11.60US$24.4317
Sep ’24US$19.15
US$22.62
+18.1%
16.0%US$28.00US$11.60US$22.1518
Aug ’24US$18.20
US$22.04
+21.1%
17.8%US$28.00US$10.20US$20.6218
Jul ’24US$17.40
US$21.85
+25.6%
17.1%US$27.00US$10.20US$21.0818
Jun ’24US$16.11
US$21.68
+34.6%
17.7%US$27.00US$10.20US$22.7418
May ’24US$16.92
US$21.40
+26.5%
18.6%US$27.00US$10.20US$22.2118
Apr ’24US$16.00
US$21.45
+34.1%
19.1%US$27.00US$10.20US$18.2017
Mar ’24US$14.67
US$22.93
+56.3%
21.5%US$32.00US$10.20US$18.9516
Feb ’24US$17.04
US$23.59
+38.4%
22.2%US$32.00US$10.20US$13.9115
Jan ’24US$14.71
US$23.76
+61.5%
21.2%US$30.00US$10.20US$16.1915
Dec ’23US$19.89
US$23.67
+19.0%
22.0%US$30.00US$10.20US$15.8014
Nov ’23US$17.24
US$23.54
+36.6%
21.9%US$30.00US$9.90US$15.8014

Analyst Forecast: Target price is less than 20% higher than the current share price.

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