YouGov Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

AIM:YOU Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
28 Jun 24	BuyUK£169,938	Steve Hatch	Individual	41,247	UK£4.12
27 Jun 24	BuyUK£99,421	Stephan Shakespeare	Individual	24,249	UK£4.10
26 Apr 24	SellUK£40,014	Alexander McIntosh	Individual	4,496	UK£8.90
02 Feb 24	SellUK£4,130,000	Stephan Shakespeare	Individual	350,000	UK£11.80
02 Feb 24	SellUK£59,250	Rosemary Leith	Individual	5,000	UK£11.85
15 Jan 24	SellUK£5,085	Rosemary Leith	Individual	450	UK£11.30
11 Dec 23	BuyUK£5,202	Richard Rivers	Individual	513	UK£10.14
11 Dec 23	BuyUK£49,291	Sundip Chahal	Individual	4,861	UK£10.14

Insider Trading Volume

Insider Buying: YOU insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of YOU?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	307,761	0.266%
Public Companies	965,970	0.834%
Individual Insiders	1,993,317	1.72%
Employee Share Scheme	2,318,549	2%
VC/PE Firms	7,286,054	6.29%
General Public	12,054,361	10.4%
Institutions	90,953,644	78.5%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 65.26% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
8.42%	Liontrust Asset Management PLC	9,752,691	UK£43.9m	-11%	0.21%
6.47%	BlackRock, Inc.	7,496,093	UK£33.7m	-5.02%	no data
6.29%	Octopus Investments Limited	7,286,054	UK£32.8m	-1.01%	1.74%
5.49%	abrdn plc	6,358,093	UK£28.6m	1.19%	0.03%
4.97%	T. Rowe Price Group, Inc.	5,759,103	UK£25.9m	-6.84%	no data
4.44%	Brown Capital Management, LLC	5,148,255	UK£23.2m	0.57%	0.38%
2.46%	HSBC Global Asset Management (UK) Limited	2,853,472	UK£12.8m	6.01%	0.01%
2.44%	Investec Wealth & Investment Limited	2,826,797	UK£12.7m	-1.46%	0.13%
2.4%	Capital Research and Management Company	2,781,085	UK£12.5m	-7.23%	no data
2.35%	Charles Stanley & Co. Ltd, Asset Management Arm	2,719,899	UK£12.2m	-2.68%	0.11%
2%	YouGov plc, Employee Benefit Trust	2,318,549	UK£10.4m	37.5%	no data
1.91%	Canaccord Genuity Wealth (International) Limited	2,213,815	UK£10.0m	-1.12%	0.16%
1.71%	Herald Investment Management Ltd.	1,977,813	UK£8.9m	-3.07%	0.84%
1.55%	Stephan Shakespeare	1,800,648	UK£8.1m	1.56%	no data
1.3%	Kabouter Management, LLC	1,508,458	UK£6.8m	-10.7%	2.92%
1.3%	Evelyn Partners Investment Management LLP	1,505,356	UK£6.8m	30.8%	0.08%
1.25%	Columbia Management Investment Advisers, LLC	1,447,316	UK£6.5m	-8.9%	no data
1.22%	SEB Investment Management AB	1,416,413	UK£6.4m	-1.43%	0.01%
1.12%	Rathbones Investment Management Limited	1,299,851	UK£5.8m	-20.2%	0.02%
1.11%	Skandinaviska Enskilda Banken AB, Private Banking, Investment Banking, and Insurance Arm	1,280,774	UK£5.8m	1.39%	0.1%
1.07%	BNPP Asset Management Holding	1,236,320	UK£5.6m	16.9%	0.01%
1.04%	Canaccord Genuity Asset Management Limited	1,210,835	UK£5.4m	-3.13%	0.21%
1.03%	Royal London Asset Management Ltd.	1,191,000	UK£5.4m	62.9%	0.01%
1%	UBS Asset Management AG	1,156,961	UK£5.2m	-0.25%	no data
0.93%	Harding Loevner LP	1,073,425	UK£4.8m	1.48%	0.02%