Brown-Forman (BF.B) Stock Overview
Manufactures, distills, bottles, imports, exports, markets, and sells a variety of alcohol beverages. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 1/6 |
| Past Performance | 2/6 |
| Financial Health | 5/6 |
| Dividends | 5/6 |
BF.B Community Fair Values
Create NarrativeSee what 62 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Brown-Forman Corporation Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$27.96 |
| 52 Week High | US$31.92 |
| 52 Week Low | US$22.61 |
| Beta | 0.35 |
| 1 Month Change | 8.71% |
| 3 Month Change | 4.68% |
| 1 Year Change | 5.67% |
| 3 Year Change | -58.13% |
| 5 Year Change | -62.44% |
| Change since IPO | 11,224.33% |
Recent News & Updates
Analysis Article • Jun 20
Brown Forman (BF.B) Stock Could Be 33.2% Overvalued After Cash Flow Improves
Brown-Forman (BF.B) is back in focus after recent updates showed stronger cash flow from operations and free cash flow, supported by cost restructuring, distributor changes, and new launches such as Jack Daniel’s Tennessee Blackberry. See our latest analysis for Brown-Forman. Brown-Forman’s recent cash flow update lands as the share price trades at $26.64, with a 90-day share price return of 16.84% but a 5-year total shareholder return that has declined 60.42%. This suggests recent momentum...
Narrative Update • Jun 17
BF.B: M&A Hopes Will Likely Be Limited By Persistent Category Headwinds
The analyst price target for Brown-Forman has been reduced by $1.00 to $20.00 as analysts balance slightly weaker growth assumptions with firm profit margins, ongoing category headwinds in developed markets, and mixed but generally constructive updates from recent research coverage. Analyst Commentary Recent Street research on Brown-Forman reflects a mixed backdrop, with some firms turning more constructive after better than expected fiscal Q4 results, while others highlight ongoing category headwinds, muted demand in key developed markets, and pressure on valuation.Recent updates
Analysis Article • Jun 20
Brown Forman (BF.B) Stock Could Be 33.2% Overvalued After Cash Flow Improves
Brown-Forman (BF.B) is back in focus after recent updates showed stronger cash flow from operations and free cash flow, supported by cost restructuring, distributor changes, and new launches such as Jack Daniel’s Tennessee Blackberry. See our latest analysis for Brown-Forman. Brown-Forman’s recent cash flow update lands as the share price trades at $26.64, with a 90-day share price return of 16.84% but a 5-year total shareholder return that has declined 60.42%. This suggests recent momentum...Narrative Update • Jun 17
BF.B: M&A Hopes Will Likely Be Limited By Persistent Category Headwinds
The analyst price target for Brown-Forman has been reduced by $1.00 to $20.00 as analysts balance slightly weaker growth assumptions with firm profit margins, ongoing category headwinds in developed markets, and mixed but generally constructive updates from recent research coverage. Analyst Commentary Recent Street research on Brown-Forman reflects a mixed backdrop, with some firms turning more constructive after better than expected fiscal Q4 results, while others highlight ongoing category headwinds, muted demand in key developed markets, and pressure on valuation.Seeking Alpha • Jun 04
Brown-Forman Q4: Sobering Numbers
Summary Brown-Forman Corporation receives a Hold rating, reflecting structural headwinds and muted long-term growth prospects despite strong brands. The recent quarter showed 2% revenue growth and gross margin gains, but operating income fell 53% and EPS declined 62%. Emerging markets and premiumization trends support BF.B’s brand strength, with double-digit organic growth in Mexico, Brazil, and Turkey. At ~11x cash flow and ~14x forward P/E, valuation is reasonable, but declining organic operating income tempers conviction for long-term outperformance. Read the full article on Seeking Alpha
Narrative Update • Jun 03
BF.B: Rejected $32 Offer And M&A Interest Will Support Repricing Potential
Brown-Forman's analyst price target has edged slightly lower to about $36.85 from $37.00, as analysts factor in softer organic sales expectations, margin pressure from more expensive barreled whiskey, and ongoing U.S. demand uncertainty highlighted in recent research updates. Analyst Commentary Recent research on Brown-Forman shows a mix of cautious and constructive views as analysts recalibrate their models around margin pressure, U.S. whiskey demand, and deal speculation.Narrative Update • May 15
BF.B: Rejected Takeover Bids Will Support Future Share Repricing Potential
Brown-Forman's analyst price target stays anchored at $37.00, as analysts weigh steady long term assumptions against fresh concerns about margin pressure, governance tensions around takeover interest, and a reset in Street expectations following recent rating and target changes across major firms. Analyst Commentary Recent Street research around Brown-Forman clusters into two themes: valuation reset and governance risk on the one hand, and lingering interest in potential corporate activity on the other.Narrative Update • May 01
BF.B: Potential Takeover Interest Will Support Future Share Upside
Analysts have trimmed the Brown-Forman price target, with cuts clustered in the $3 to $7 range across several firms. They cite pressure on margins from higher barreled whiskey costs, structural headwinds in alcohol, and a tougher topline outlook, even as some see value for a potential buyer in the low $30s per share.Narrative Update • Apr 17
BF.B: M&A Speculation Will Likely Struggle Against Margin And Category Headwinds
Analysts have trimmed the Brown-Forman fair value estimate from about $25.00 to roughly $21.00, reflecting more cautious assumptions on revenue growth, margins, and future P/E, even as recent research includes both reduced price targets and selective upgrades tied to deal speculation and updated earnings models. Analyst Commentary Recent research on Brown-Forman has been mixed, with some upgrades and higher targets sitting alongside a series of target cuts and a high level of deal related debate.Narrative Update • Apr 03
BF.B: Recent Upgrades And Buyback Execution Will Support Future Share Upside
Brown-Forman’s analyst price target has been nudged higher to $37.00 from $36.54 as analysts factor in slightly firmer long term revenue growth assumptions, a modest tweak to future P/E expectations, and recent upgrades alongside mixed target resets across the Street. Analyst Commentary Recent research shows a split tape on Brown-Forman, with several price target cuts earlier in the year followed by a cluster of upgrades and more constructive commentary closer to the latest model updates.Narrative Update • Mar 20
BF.B: Margin Reset And Buybacks Will Support Future Share Upside
Brown-Forman’s analyst price target has been revised slightly lower to about $36.54 from $37.50, as analysts factor in softer revenue growth assumptions, some margin pressure tied to higher barreled whiskey costs, and a modestly higher future P/E multiple in light of recent earnings updates and sector headwinds. Analyst Commentary Recent Street research points to a more cautious stance on Brown-Forman, with a series of reduced price targets and rating downgrades clustered around the latest earnings updates.Narrative Update • Mar 06
BF.B: Margin Execution And Buybacks Will Support Future Share Upside
Analysts have trimmed their average price target for Brown-Forman to a range of about $25 to $30, citing updated models after mixed quarterly results, an implied weaker margin outlook, and ongoing concerns about alcohol category headwinds and American whiskey oversupply. Analyst Commentary Recent research updates for Brown-Forman cluster around a tighter price target band in the mid US$20s to US$30 range, with most firms revising their models after the latest quarterly results and commentary on category headwinds and margins.Narrative Update • Feb 19
BF.B: Trimmed Expectations And Buybacks Will Support Future Share Upside
Analysts have trimmed their Brown-Forman price targets by a few dollars to around the fair value of $37.50, citing slightly adjusted assumptions for revenue growth, margins, discount rate, and future P/E, while still viewing the overall valuation framework as broadly intact. Analyst Commentary Even with slightly lower price targets, recent research still frames Brown-Forman as broadly aligned with its fair value near US$37.50, with the key debate centered on how the company executes on its growth and margin assumptions over time.Narrative Update • Feb 04
BF.B: Share Repurchases And Dividend Increases Will Support Future Upside
Analysts have trimmed their Brown-Forman price targets by a few dollars, reflecting modest tweaks to revenue growth, profit margin, and future P/E assumptions that leave fair value broadly unchanged around $37.50. Analyst Commentary Recent Street research on Brown-Forman points to a more cautious tone, with price targets trimmed by a few dollars and at least one rating downgrade.Narrative Update • Jan 21
BF.B: Share Repurchases And Dividend Growth Will Support Future Upside
Analysts have trimmed their price targets on Brown-Forman by a few dollars, pointing to slightly more cautious assumptions on revenue growth, profit margins, and future P/E, while still seeing fair value around US$37.50 per share. Analyst Commentary Recent research has tilted slightly more cautious in tone, but the cut to price targets by a few dollars still leaves Brown-Forman trading close to what many see as reasonable value around US$37.50 per share.Narrative Update • Jan 07
BF.B: Share Repurchases And Dividend Policy Will Support Future Upside Potential
Analysts have nudged their price target on Brown-Forman slightly higher, citing updated assumptions around revenue growth, profit margin, and future P/E that refine but do not materially shift their overall valuation view. What's in the News Brown-Forman completed a share repurchase tranche, buying back 9,543,230 shares, or 2.02% of its stock, for US$265.8 million under the authorization announced on October 2, 2025 (Key Developments).Narrative Update • Dec 14
BF.B: Share Repurchases And Dividend Increases Will Support Long-Term Upside Potential
Analysts have modestly reduced their price target on Brown-Forman from about $39.27 to $37.43, reflecting a slightly higher discount rate despite firmer expectations for revenue growth, margins, and long term valuation multiples amid a still challenging U.S. spirits backdrop. Analyst Commentary Recent Street research on Brown-Forman reflects a mixed backdrop for U.S. spirits, but bullish analysts highlight that the company is still well positioned to outperform peers over the medium term.
Narrative Update • Sep 27
Brazil And Mexico Markets Will Fuel Global Premium Spirits Expansion
Brown-Forman’s consensus price target saw a slight downward revision to $30.91, as analysts cite persistent sales softness in major markets and continued spirits industry weakness, partly offset by improving cash conversion and supportive valuation. Analyst Commentary Ongoing weakness in the U.S. spirits industry, excluding prepared cocktails, with a sustained 3%-4% market decline and uncertain timeline for recovery.Narrative Update • Aug 27
International Market Expansion Will Drive Premium Brand Momentum
Despite continued earnings disappointments, muted sales outlook, and renewed structural concerns in spirits demand, analysts see valuation support and international growth potential as mitigating factors, resulting in a marginally higher consensus Analyst Price Target for Brown-Forman, increasing from $31.44 to $31.92. Analyst Commentary Recent guidance and earnings have consistently disappointed, with Q4 results and FY26 outlook missing Street expectations, driving a continuous cycle of estimate downgrades and share de-rating.Seeking Alpha • Mar 18
Brown-Forman: Tariff Worry Creates A Buying Opportunity
Summary Brown-Forman faces severe challenges due to international tariffs, causing a significant drop in stock price, despite its strong historical performance and dividend growth. The trade war, especially with the European Union, has drastically impacted whiskey exports, with a potential 50% tariff looming. Despite the current turmoil, I believe the trade war will not persist, and Brown-Forman's resilience and undervaluation present a strong buying opportunity. The company's historical resilience, high profitability, and strategic responses to tariffs suggest a potential recovery and return to historical valuation multiples. Read the full article on Seeking AlphaSeeking Alpha • Jan 09
Brown-Forman: A Label On Bottles Can't Stop A Secular Trend
Summary Brown-Forman's stock hasn't been this cheap since 2009. Despite industry challenges, BF's long-term revenue and profit margins remain stable, indicating resilience and growth potential. Warning labels on alcohol are unlikely to significantly impact demand, similar to the ineffectiveness of cigarette warnings. Potential 50% tariffs on whiskey exports to Europe are a concern, but the current low valuation and strong dividend yield make the Company a compelling investment. Read the full article on Seeking AlphaSeeking Alpha • Dec 20
Brown-Forman Corporation: Unlikely To Meet Organic Sales Growth Guidance
Summary I maintain a hold rating on Brown-Forman Corporation due to persistent growth challenges and unlikely achievement of FY25 organic sales growth guidance. 2Q25 results show a 1% net sales decline, with organic growth at 3% y/y; EBIT margin improved slightly to 31.1%. Poor demand, increased promotional intensity, and competitive pressures suggest BF.B will struggle to meet FY25 guidance, impacting margins and stock price. Tariff risks on American whiskey exports could impact BF.B's growth. Read the full article on Seeking AlphaSeeking Alpha • Nov 18
Brown-Forman: Jack Daniel's Tennessee Whiskey Is Out Of Favor, But Only Temporarily
Summary After record years during the pandemic, Brown-Forman has been facing important headwinds over the last few quarters. The fact that other key competitors are also facing similar challenges is reassuring in a way, as it indicates that the problem is not specific to brands owned by Brown-Forman. The spirits industry has sustained mid-single-digit growth rates for decades, and I view the current weakness not only as temporary, but as an opportunity. Read the full article on Seeking AlphaSeeking Alpha • Sep 12
Brown-Forman: Stock Price Likely To Stay Rangebound (Maintain Hold Rating)
Summary I maintain a hold rating for Brown-Forman Corporation (BF.B) due to a challenging macro environment and weak consumer spending, keeping growth outlook negative. 1Q25 results showed an 8.4% decline in total sales, with significant drops across segments and compressed margins impacting profitability. Management's FY25 organic sales growth guidance of 2-4% seems overly optimistic given the weak underlying demand and cautious distributor behavior. Read the full article on Seeking Alpha
New Narrative • Sep 02
Critical Partnerships And Global Expansion Propel American Whiskey To New Heights
Strategic partnerships and introductions of limited edition flavors aim to enhance market presence and meet consumer demand for convenience and diversity.Shareholder Returns
| BF.B | US Beverage | US Market | |
|---|---|---|---|
| 7D | 5.0% | 2.9% | -2.5% |
| 1Y | 5.7% | 14.0% | 19.0% |
Return vs Industry: BF.B underperformed the US Beverage industry which returned 14.1% over the past year.
Return vs Market: BF.B underperformed the US Market which returned 20% over the past year.
Price Volatility
| BF.B volatility | |
|---|---|
| BF.B Average Weekly Movement | 6.3% |
| Beverage Industry Average Movement | 5.7% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.8% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: BF.B has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: BF.B's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1870 | 4,900 | Lawson Whiting | www.brown-forman.com |
Brown-Forman Corporation, together with its subsidiaries, manufactures, distills, bottles, imports, exports, markets, and sells a variety of alcohol beverages. The company provides spirits, wines, whiskey spirits, whiskey-based flavored liqueurs, ready-to-drink cocktails, ready-to-pour products, vodkas, tequilas, gin, brandy, rum, bourbons, and liqueurs. The company offers its products primarily under the Jack Daniel's, Woodford Reserve, Old Forester, Gentleman Jack, Herradura, el Jimador, Fords Gin, The Glendronach, Chambord, Coopers’ Craft, Diplomático, Benriach, Glenglassaugh, and Slane brands.
Brown-Forman Corporation Fundamentals Summary
| BF.B fundamental statistics | |
|---|---|
| Market cap | US$12.94b |
| Earnings (TTM) | US$715.00m |
| Revenue (TTM) | US$3.93b |
17.9x
P/E Ratio3.3x
P/S RatioIs BF.B overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| BF.B income statement (TTM) | |
|---|---|
| Revenue | US$3.93b |
| Cost of Revenue | US$1.55b |
| Gross Profit | US$2.38b |
| Other Expenses | US$1.66b |
| Earnings | US$715.00m |
Last Reported Earnings
Apr 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 1.56 |
| Gross Margin | 60.54% |
| Net Profit Margin | 18.20% |
| Debt/Equity Ratio | 62.2% |
How did BF.B perform over the long term?
See historical performance and comparisonDividends
3.3%
Current Dividend Yield60%
Payout RatioDoes BF.B pay a reliable dividends?
See BF.B dividend history and benchmarks| Brown-Forman dividend dates | |
|---|---|
| Ex Dividend Date | Jun 10 2026 |
| Dividend Pay Date | Jul 01 2026 |
| Days until Ex dividend | 19 days |
| Days until Dividend pay date | 2 days |
Does BF.B pay a reliable dividends?
See BF.B dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/28 12:54 |
| End of Day Share Price | 2026/06/26 00:00 |
| Earnings | 2026/04/30 |
| Annual Earnings | 2026/04/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Brown-Forman Corporation is covered by 32 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Michael Branca | Barclays |
| Lauren Lieberman | Barclays |
| Javier Gonzalez-Lastra | Berenberg |