Brown-Forman Management
Management criteria checks 4/4
Brown-Forman's CEO is Lawson Whiting, appointed in Jan 2019, has a tenure of 6.83 years. total yearly compensation is $13.45M, comprised of 9.5% salary and 90.5% bonuses, including company stock and options. directly owns 0.011% of the company’s shares, worth $1.46M. The average tenure of the management team and the board of directors is 2.2 years and 7 years respectively.
Key information
Lawson Whiting
Chief executive officer
US$13.4m
Total compensation
| CEO salary percentage | 9.49% |
| CEO tenure | 6.8yrs |
| CEO ownership | 0.01% |
| Management average tenure | 2.2yrs |
| Board average tenure | 7yrs |
Recent management updates
Recent updates
Brown-Forman: Long-Term Initiatives Are Promising, But Near-Term Weakness Can't Be Ignored (Rating Upgrade)
Oct 02Brown-Forman: Tariff Worry Creates A Buying Opportunity
Mar 18Brown-Forman: A Label On Bottles Can't Stop A Secular Trend
Jan 09Brown-Forman Corporation: Unlikely To Meet Organic Sales Growth Guidance
Dec 20Brown-Forman: Jack Daniel's Tennessee Whiskey Is Out Of Favor, But Only Temporarily
Nov 18Brown-Forman: Stock Price Likely To Stay Rangebound (Maintain Hold Rating)
Sep 12
Critical Partnerships And Global Expansion Propel American Whiskey To New Heights
Strategic partnerships and introductions of limited edition flavors aim to enhance market presence and meet consumer demand for convenience and diversity.Brown-Forman Corp: Multiple Growth Catalysts
Apr 24Brown-Forman: Normalization Year In FY24; Initiate With 'Buy'
Mar 21Brown-Forman: Valuation Has Gone Down, But So Has The Industry Growth Outlook
Jan 05Brown-Forman: Spirit Company Priced Like A High-End Cocktail
Dec 02Brown-Forman: Expectation Remains High At 31x Forward P/E
Sep 04CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jul 31 2025 | n/a | n/a | US$844m |
| Apr 30 2025 | US$13m | US$1m | US$869m |
| Jan 31 2025 | n/a | n/a | US$989m |
| Oct 31 2024 | n/a | n/a | US$1b |
| Jul 31 2024 | n/a | n/a | US$988m |
| Apr 30 2024 | US$13m | US$1m | US$1b |
| Jan 31 2024 | n/a | n/a | US$965m |
| Oct 31 2023 | n/a | n/a | US$780m |
| Jul 31 2023 | n/a | n/a | US$765m |
| Apr 30 2023 | US$10m | US$1m | US$783m |
| Jan 31 2023 | n/a | n/a | US$727m |
| Oct 31 2022 | n/a | n/a | US$886m |
| Jul 31 2022 | n/a | n/a | US$895m |
| Apr 30 2022 | US$8m | US$1m | US$838m |
| Jan 31 2022 | n/a | n/a | US$807m |
| Oct 31 2021 | n/a | n/a | US$767m |
| Jul 31 2021 | n/a | n/a | US$771m |
| Apr 30 2021 | US$9m | US$1m | US$903m |
| Jan 31 2021 | n/a | n/a | US$911m |
| Oct 31 2020 | n/a | n/a | US$923m |
| Jul 31 2020 | n/a | n/a | US$965m |
| Apr 30 2020 | US$6m | US$1m | US$827m |
| Jan 31 2020 | n/a | n/a | US$858m |
| Oct 31 2019 | n/a | n/a | US$854m |
| Jul 31 2019 | n/a | n/a | US$821m |
| Apr 30 2019 | US$4m | US$872k | US$835m |
Compensation vs Market: Lawson's total compensation ($USD13.45M) is about average for companies of similar size in the US market ($USD13.49M).
Compensation vs Earnings: Lawson's compensation has been consistent with company performance over the past year.
CEO
Lawson Whiting (57 yo)
Mr. Lawson E. Whiting is an Independent Director at Keurig Dr Pepper Inc from April 24, 2025. He has been Chief Executive Officer of Brown-Forman Corporation since January 1, 2019 and has been its Presiden...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chairman | 9.5yrs | US$3.11m | 0.0051% $ 646.3k | |
| CEO, President & Director | 6.8yrs | US$13.45m | 0.011% $ 1.5m | |
| Executive VP & CFO | 4.3yrs | US$4.35m | 0.0023% $ 297.0k | |
| Executive VP | 3.7yrs | US$1.48m | 0.0030% $ 381.1k | |
| Executive VP & Chief Marketing Officer | less than a year | US$1.74m | 0.00079% $ 100.7k | |
| Executive Director | less than a year | US$746.55k | 1.41% $ 180.2m | |
| Senior VP & Chief Accounting Officer | 7.3yrs | no data | 0.00057% $ 72.7k | |
| Chief Information Officer and Director of Supply Chain Integration & Strategy | 2.8yrs | no data | no data | |
| VP & Director of Investor Relations | no data | no data | no data | |
| Executive Vice President | 1.5yrs | no data | 0.00014% $ 17.8k | |
| Executive VP & Chief People and Communications Officer | 1.3yrs | no data | 0.00017% $ 21.7k | |
| Senior VP & Global MD of Jack Daniel’s Family of Brands | no data | no data | no data |
Experienced Management: BF.B's management team is considered experienced (2.2 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chairman | 9.5yrs | US$3.11m | 0.0051% $ 646.3k | |
| CEO, President & Director | 7yrs | US$13.45m | 0.011% $ 1.5m | |
| Executive Director | 9.5yrs | US$746.55k | 1.41% $ 180.2m | |
| Independent Director | 11.7yrs | US$309.40k | no data | |
| Lead Independent Director | 11.8yrs | US$328.33k | no data | |
| Independent Director | 2.8yrs | US$279.82k | no data | |
| Independent Director | 3.8yrs | US$292.50k | no data | |
| Independent Director | 3yrs | US$277.21k | no data | |
| Independent Director | 7.7yrs | US$297.24k | no data | |
| Director | 1.3yrs | US$181.50k | 0.98% $ 125.5m | |
| Director | 2.3yrs | US$302.20k | 0.15% $ 18.9m |
Experienced Board: BF.B's board of directors are considered experienced (7 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/11/06 12:32 |
| End of Day Share Price | 2025/11/06 00:00 |
| Earnings | 2025/07/31 |
| Annual Earnings | 2025/04/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Brown-Forman Corporation is covered by 36 analysts. 18 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Michael Branca | Barclays |
| Lauren Lieberman | Barclays |
| Lauren Lieberman | Barclays |