e.l.f. Beauty (ELF) Stock Overview
A beauty company, provides cosmetics and skin care products worldwide. More details
| Snowflake Score | |
|---|---|
| Valuation | 0/6 |
| Future Growth | 3/6 |
| Past Performance | 1/6 |
| Financial Health | 3/6 |
| Dividends | 0/6 |
ELF Community Fair Values
Create NarrativeSee what 251 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
e.l.f. Beauty, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$64.20 |
| 52 Week High | US$150.99 |
| 52 Week Low | US$48.82 |
| Beta | 1.63 |
| 1 Month Change | 21.18% |
| 3 Month Change | -11.45% |
| 1 Year Change | -47.48% |
| 3 Year Change | -43.09% |
| 5 Year Change | 129.29% |
| Change since IPO | 142.26% |
Recent News & Updates
Analysis Article • Jun 18
e.l.f. Beauty (ELF) Stock Could Be 14% Undervalued After e.l.f. Hair Launch
e.l.f. Beauty (ELF) has drawn fresh attention after launching e.l.f. Hair, a six product haircare line positioned as affordable prestige and distributed through TikTok Shop, direct to consumer channels, and Target. See our latest analysis for e.l.f. Beauty. The e.l.f. Beauty share price has pulled back recently, with a 1 day share price return showing a 6.95% decline, following a 30 day share price return of a 13.53% gain ahead of the e.l.f. Hair launch. The 1 year total shareholder return is...
Narrative Update • Jun 17
ELF: Rhode Expansion And Price Resets Will Support Future Upside
e.l.f. Beauty's analyst price target in this update shifts from $129.85 to $90.00 as analysts broadly reset expectations around valuation multiples and core cosmetics momentum, even as they highlight contributions from Rhode, skincare, and category expansions such as hair care. Analyst Commentary Recent research on e.l.f. Beauty highlights a mixed but constructive backdrop, with several firms trimming valuation assumptions while still pointing to earnings power from Rhode, skincare, and new categories like hair care.Recent updates
Analysis Article • Jun 18
e.l.f. Beauty (ELF) Stock Could Be 14% Undervalued After e.l.f. Hair Launch
e.l.f. Beauty (ELF) has drawn fresh attention after launching e.l.f. Hair, a six product haircare line positioned as affordable prestige and distributed through TikTok Shop, direct to consumer channels, and Target. See our latest analysis for e.l.f. Beauty. The e.l.f. Beauty share price has pulled back recently, with a 1 day share price return showing a 6.95% decline, following a 30 day share price return of a 13.53% gain ahead of the e.l.f. Hair launch. The 1 year total shareholder return is...Narrative Update • Jun 17
ELF: Rhode Expansion And Price Resets Will Support Future Upside
e.l.f. Beauty's analyst price target in this update shifts from $129.85 to $90.00 as analysts broadly reset expectations around valuation multiples and core cosmetics momentum, even as they highlight contributions from Rhode, skincare, and category expansions such as hair care. Analyst Commentary Recent research on e.l.f. Beauty highlights a mixed but constructive backdrop, with several firms trimming valuation assumptions while still pointing to earnings power from Rhode, skincare, and new categories like hair care.
Narrative Update • Jun 03
ELF: Rhode And Skincare Expansion Will Drive Recovery Despite Core Softness
Analysts have sharply reduced their price targets on e.l.f. Beauty, with the modelled fair value moving from about $103.40 to $72.40. Expectations for revenue growth, profit margins, and future P/E multiples are being reset following guidance that points to softer core cosmetics momentum, partly offset by strength in Rhode and skincare.Seeking Alpha • May 21
E.L.F. Beauty: Looks Like A Value Play Here
Summary e.l.f. Beauty (ELF) delivered a mixed Q4, with a double beat but only 1% organic growth and rising SG&A expenses. Gross margin reached an impressive 73%, reflecting strong pricing power, but marketing and SG&A costs surged to 66% of sales. Despite current headwinds, ELF expects FY 2027 adjusted EBITDA margin to remain stable at ~20.7%, with mid single-digit organic growth. I maintain a buy rating on ELF, but with a cautious stance, as sustainable growth and margin improvement remain key to long-term upside. Read the full article on Seeking AlphaNarrative Update • May 18
ELF: Market Share And Q4 Consumption Trends Will Support Future Upside
Analysts have reduced the fair value estimate for e.l.f. Beauty from $135.00 to about $129.85. This reflects lower price targets across the Street as they factor in slower core business growth, rising competition and more cautious valuation multiples.Narrative Update • Apr 30
ELF: Market Share And Q4 Consumption Trends Will Drive Future Upside
Analysts have lowered the fair value estimate for e.l.f. Beauty by $1 to $135, citing a wave of lower Street price targets and updated assumptions for revenue growth, profit margins, and future P/E expectations. Analyst Commentary Recent Street research shows a cluster of lower price targets, but the context behind those moves matters for how you think about e.l.f. Beauty’s valuation and execution risk.Narrative Update • Apr 15
ELF: Raised 2026 Sales Outlook And Buybacks Will Support Future Upside
Analyst price targets on e.l.f. Beauty have moved lower, with the updated fair value estimate reduced from $111.71 to $103.40 as analysts factor in a slightly higher discount rate, modest adjustments to long term revenue growth and profit margin expectations, and a lower future P/E multiple following a series of recent target cuts and neutral views from major firms. Analyst Commentary Recent research highlights a mix of cautious valuation resets and more constructive views tied to underlying consumption data and market trends for e.l.f. Beauty.Narrative Update • Mar 31
ELF: Market Share Gains And Raised Sales Outlook Will Support Upside
Analysts have trimmed their average price target on e.l.f. Beauty by about $2. This reflects updated views on slightly softer revenue growth and profit margins, partly offset by a higher assumed future P/E multiple and ongoing mixed signals in recent sales and consumption data.
Narrative Update • Mar 16
ELF: Raised Earnings Outlook Will Test Resilient Consumption And Margin Assumptions
Analysts kept the fair value estimate for e.l.f. Beauty at $85.00 while modestly adjusting assumptions, including a slightly lower discount rate, a small uptick in projected revenue growth and margins, and a marginally lower future P/E, reflecting mixed recent consumption trends and a range of updated price targets across the Street. Analyst Commentary Recent Street commentary on e.l.f. Beauty has been mixed, with some firms updating data and others revisiting their price targets and ratings as quarterly consumption trends and market share readings move around.Narrative Update • Mar 02
ELF: Fair Outlook Weighs Weekly Sales Strength Against Margin And P E Risks
Analysts have made only a modest tweak to their blended price target for e.l.f. Beauty, with mixed $10 and $7 cuts alongside $4 and $6 raises and fresh bullish coverage, reflecting updated views on its revenue growth, margins, and future P/E assumptions. Analyst Commentary Recent research on e.l.f. Beauty shows a split in sentiment, with some firms lifting price targets or starting coverage on a bullish footing, while others are trimming their expectations.Narrative Update • Feb 16
ELF: Fair Outlook Balances Strong Weekly Sales With Moderating Margin Expectations
Narrative Update: e.l.f. Beauty Analyst Price Target Shift The analyst price target for e.l.f. Beauty has moved from $100 to $85 as analysts factor in updated assumptions for revenue growth, profit margins and future P/E, while still pointing to supportive recent research around sales trends and generally constructive coverage. Analyst Commentary Recent Street research on e.l.f. Beauty shows a mix of optimism and caution, with several firms adjusting price targets in both directions and updating their assumptions on growth, margins and P/E levels.Narrative Update • Feb 02
ELF: Market Share And Weekly Sales Trends Will Drive Future Upside
Analysts now place fair value for e.l.f. Beauty at $136.00, down from $150.00, as they balance lower target multiples with slightly firmer assumptions on growth, margins and discount rates following a mix of price target cuts and raises across recent research updates. Analyst Commentary Recent research on e.l.f. Beauty reflects a mix of reduced target prices and reaffirmed positive views on execution, market share, and long term growth potential.Narrative Update • Jan 19
ELF: Market Share Gains And Shipment Normalization Will Support Future Upside
Analysts have trimmed their price targets on e.l.f. Beauty, nudging the fair value estimate down by about $2 to $113.77 per share. They are factoring in slightly lower revenue growth assumptions, a modestly reduced future P/E multiple, and mixed Q2 results that included shipment timing headwinds alongside resilient underlying sales trends.Narrative Update • Jan 05
ELF: Ongoing Market Share Gains Will Likely Outlast Shipment Timing Volatility
Analysts trimmed their fair value estimate for e.l.f. Beauty to about $115 per share, down from roughly $122, reflecting reduced price targets across the Street after mixed Q2 results, shipment timing issues, softer guidance, and a slightly lower projected revenue growth, profit margin, and future P/E multiple. Analyst Commentary Street research around e.l.f. Beauty following Q2 has shifted to slightly lower fair value estimates, but most firms still see room for execution on growth initiatives and eventual normalization of shipment patterns.Narrative Update • Dec 15
ELF: Strong Margins And Market Share Gains Will Support Future Upside
The Analyst Price Target for e.l.f. Beauty has been reduced from $105.00 to $100.00 as analysts temper revenue growth assumptions and apply a higher discount rate, while still citing solid margins and underlying demand as support for a Buy rating. Analyst Commentary Bearish analysts have trimmed price targets across the coverage universe as mixed Q2 results, softer shipment trends, and a more subdued medium term growth outlook weigh on previous upside scenarios.Narrative Update • Nov 30
ELF: Ongoing Market Share Gains Will Likely Support Future Upside
Analysts have trimmed their price targets on e.l.f. Beauty, with the consensus moving notably lower from prior levels. They cite the company's mixed second quarter results, conservative guidance, and recent valuation pressures as rationale for the adjustment.Narrative Update • Nov 16
ELF: Underlying Sales Momentum And Margin Gains Will Likely Drive Outperformance
Analysts have lowered their average price target for e.l.f. Beauty from approximately $153 to $122, citing weaker-than-expected quarterly sales, shipment timing issues, and cautious management guidance. This is occurring despite continued strong U.S. consumption trends.Narrative Update • Nov 01
ELF: Expanding Global Footprint And Sephora Launch Will Drive Future Upside
e.l.f. Beauty's analyst price target has been modestly increased from approximately $150.79 to $152.93 as analysts anticipate stronger sales contribution from Rhode following its successful launch and continued growth opportunities for the company. Analyst Commentary Recent Street research on e.l.f. Beauty reveals a mix of optimism and caution from the analyst community as they evaluate the company's recent performance, the impact of the high-profile Rhode launch, and future growth prospects.Narrative Update • Oct 18
International Expansion And Sephora Rollout Will Elevate Brand Position
Analysts have raised their average price target for e.l.f. Beauty from approximately $142.79 to $150.79. They cite improved sales outlooks and contribution from new brand launches, particularly Rhode, as well as strong execution across key growth initiatives.Narrative Update • Oct 04
International Expansion And Sephora Rollout Will Elevate Brand Position
Analysts have modestly raised their fair value target for e.l.f. Beauty to $142.79 per share from $139.71. This adjustment is based on expectations for incremental sales growth driven by recent price increases, product innovation, and strong channel trends.Analysis Article • Sep 08
e.l.f. Beauty, Inc. (NYSE:ELF) Looks Just Right With A 32% Price Jump
e.l.f. Beauty, Inc. ( NYSE:ELF ) shareholders would be excited to see that the share price has had a great month...Narrative Update • Sep 05
International Expansion And Sephora Rollout Will Elevate Brand Position
Analysts have raised e.l.f. Beauty’s price target slightly to $135.29 as optimism around easier comps, sustained market share gains, tariff mitigation, and expected gross margin improvement is moderated by near-term margin pressures and cautious guidance. Analyst Commentary Bullish analysts see multiple tailwinds including easier year-over-year comps beginning mid-July and continued share gains in the mass cosmetics category.Analysis Article • Aug 14
Why e.l.f. Beauty's (NYSE:ELF) Shaky Earnings Are Just The Beginning Of Its Problems
A lackluster earnings announcement from e.l.f. Beauty, Inc. ( NYSE:ELF ) last week didn't sink the stock price. We...Analysis Article • May 30
e.l.f. Beauty’s (ELF) European Expansion And Strong Results Shift The Investment Narrative
e.l.f. Beauty reported fourth quarter sales of US$332.65 million and net income of US$28.25 million, both higher year-over-year, and announced full-year sales of US$1.31 billion with a net income of US$112.09 million for the year ended March 31, 2025.Analysis Article • May 24
Earnings Tell The Story For e.l.f. Beauty, Inc. (NYSE:ELF) As Its Stock Soars 48%
e.l.f. Beauty, Inc. ( NYSE:ELF ) shares have had a really impressive month, gaining 48% after a shaky period...Analysis Article • May 09
Why e.l.f. Beauty, Inc. (NYSE:ELF) Could Be Worth Watching
While e.l.f. Beauty, Inc. ( NYSE:ELF ) might not have the largest market cap around , it saw a significant share price...Analysis Article • Apr 24
Here's Why e.l.f. Beauty (NYSE:ELF) Can Manage Its Debt Responsibly
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...Seeking Alpha • Apr 20
e.l.f. Beauty: The Selloff Looks Overdone And There Could Be Value To Be Unlocked
Summary e.l.f. Beauty has faced a massive drawdown, losing over 75% of its value, despite strong revenue growth and social media dominance. ELF's challenges include macroeconomic headwinds, softening demand, tariff and supply chain risks, and lowered revenue and EBITDA guidance for 2025. Despite short-term risks, ELF's strong balance sheet, limited debt, and $500 million share repurchase program make it a compelling long-term investment. ELF's social media strategy drives brand awareness and direct-to-consumer engagement, positioning it well for future growth and market dominance. Read the full article on Seeking AlphaAnalysis Article • Apr 09
e.l.f. Beauty, Inc. (NYSE:ELF) Stocks Pounded By 28% But Not Lagging Market On Growth Or Pricing
To the annoyance of some shareholders, e.l.f. Beauty, Inc. ( NYSE:ELF ) shares are down a considerable 28% in the last...Analysis Article • Apr 03
e.l.f. Beauty (NYSE:ELF) Is Doing The Right Things To Multiply Its Share Price
What are the early trends we should look for to identify a stock that could multiply in value over the long term...Seeking Alpha • Mar 17
Why e.l.f. Beauty Is A Buy At Its Current Levels
Summary e.l.f. Beauty's stock has plunged over 25% since Q3 2025 earnings, but I argue it's a solid buy due to its strong moat and resilient business model. Despite economic downturns, e.l.f. has shown remarkable resilience and growth, driven by its affordable, high-quality products and strong social media presence. The company's international expansion and strategic investments in marketing and digital are expected to drive long-term revenue growth and margin improvement. Current valuation offers an attractive entry point, trading at a lower forward P/E ratio compared to the market and competitors, despite short-term profitability impacts. Read the full article on Seeking AlphaShareholder Returns
| ELF | US Personal Products | US Market | |
|---|---|---|---|
| 7D | 5.8% | -1.1% | 1.7% |
| 1Y | -47.5% | -16.3% | 25.1% |
Return vs Industry: ELF underperformed the US Personal Products industry which returned -16.3% over the past year.
Return vs Market: ELF underperformed the US Market which returned 25.1% over the past year.
Price Volatility
| ELF volatility | |
|---|---|
| ELF Average Weekly Movement | 8.3% |
| Personal Products Industry Average Movement | 8.0% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.7% |
| 10% least volatile stocks in US Market | 3.1% |
Stable Share Price: ELF has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: ELF's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2004 | 849 | Tarang Amin | www.elfbeauty.com |
e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, and skin care products.
e.l.f. Beauty, Inc. Fundamentals Summary
| ELF fundamental statistics | |
|---|---|
| Market cap | US$3.70b |
| Earnings (TTM) | US$26.32m |
| Revenue (TTM) | US$1.64b |
145.0x
P/E Ratio2.3x
P/S RatioIs ELF overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| ELF income statement (TTM) | |
|---|---|
| Revenue | US$1.64b |
| Cost of Revenue | US$479.13m |
| Gross Profit | US$1.16b |
| Other Expenses | US$1.13b |
| Earnings | US$26.32m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.44 |
| Gross Margin | 70.72% |
| Net Profit Margin | 1.61% |
| Debt/Equity Ratio | 74.2% |
How did ELF perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/18 07:35 |
| End of Day Share Price | 2026/06/18 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2026/03/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
e.l.f. Beauty, Inc. is covered by 24 analysts. 18 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mark Altschwager | Baird |
| Cristian Rios Martinez | Bernstein |
| Shannon Coyne | BMO Capital Markets Equity Research |