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Industry Shifts And Margin Recovery Will Support Performance Through 2026 And Beyond

Published
08 Aug 24
Updated
08 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
3.0%
7D
5.4%

Author's Valuation

US$34.072.2% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 08 Nov 25

Fair value Increased 0.94%

LUV: Evolving Industry Dynamics Will Shape Margins And Global Partnership Outcomes

Southwest Airlines' analyst price target has been raised from $33.76 to $34.07 as analysts cite evolving industry dynamics and projected improvements in technology-driven merchandising platforms, which support a cautiously optimistic outlook for the stock.

Analyst Commentary

Recent commentary from analysts reflects both optimism and caution regarding Southwest Airlines' near-term prospects and long-term positioning in a changing U.S. airline landscape. Analysts adjusted price targets upward after reviewing industry trends and upcoming earnings estimates, highlighting several important dynamics for investors to monitor.

Bullish Takeaways
  • Bullish analysts see technology-driven merchandising platforms as a catalyst for product de-commoditization. This could potentially support higher yields and more stable growth.
  • Upward revisions to price targets have been attributed to stronger-than-expected industry fundamentals and the introduction of new estimates out to 2027, where profitability is expected to improve beyond current consensus expectations.
  • Analysts are encouraged by signs of accelerated revenue growth across the industry, which could benefit carriers capable of monetizing incremental seat capacity at attractive margins.
  • Long-term outlooks have become more constructive, with some projecting that Southwest may see continued valuation support as industry profits concentrate among established players.
Bearish Takeaways
  • Bearish analysts remain cautious on Southwest's relative positioning. They note that other airlines may benefit more from margin expansion driven by premium offerings and brand loyalty.
  • Some view the current rating as neutral or hold, suggesting skepticism about Southwest's near-term ability to outperform peers amid ongoing industry transition.
  • There is concern that, despite rising targets, the path back to peak profitability for lagging carriers remains uncertain and will likely face competitive headwinds.
  • The outlook includes warnings that revenue acceleration could favor airlines with premium business models over those more exposed to commoditized segments. This could present a possible challenge for Southwest's valuation growth.

What's in the News

  • The Federal Aviation Administration delayed flights for a third day due to a government shutdown, impacting nearly 3,000 flights, including those operated by Southwest (Reuters).
  • Southwest welcomes Philippine Airlines as a new partner, expanding transoceanic connections for travelers across the Pacific and enhancing options through major U.S. gateways.
  • Southwest has entered an interline agreement with Hahnair, enabling ticketing access for 100,000 travel agencies in 190 markets outside the U.S., which broadens its global reach.
  • New routes and expanded schedules have been announced for summer 2026, including first-ever service to Anchorage, Alaska, and increased frequencies from key cities such as Las Vegas, Orlando, and San Diego.
  • Southwest is partnering with T-Mobile to bring free, unlimited WiFi to all Rapid Rewards Members starting October 2025 on every Southwest flight.

Valuation Changes

  • The consensus analyst price target has risen slightly, increasing from $33.76 to $34.07.
  • The discount rate has gone up from 8.86% to 9.99%, reflecting an increase in perceived risk or market expectations.
  • Revenue growth projections have decreased modestly, moving from 6.67% to 6.47%.
  • Net profit margin estimates have fallen from 6.58% to 5.59%.
  • The future P/E ratio has climbed from 8.3x to 10.1x, suggesting higher valuation expectations based on projected earnings.

Key Takeaways

  • Expansion through new distribution channels and differentiated pricing strategies is expected to drive revenue and improve net margins.
  • Operational efficiencies and cost-effective strategies are likely to enhance net margins and earnings, supported by loyalty program optimization.
  • Macroeconomic uncertainty and competitive pressures, combined with operational challenges and consumer acceptance issues, could significantly impact Southwest Airlines' revenue, costs, and market share.

Catalysts

About Southwest Airlines
    Operates as a passenger airline company that provides scheduled air transportation services in the United States and near-international markets.
What are the underlying business or industry changes driving this perspective?
  • Successful launch of the Expedia distribution channel and anticipated continuation of higher booking volumes from new customer bases could drive increased revenue and RASM as Southwest Airlines expands its customer reach and capitalizes on fresh demand channels.
  • Planned introduction of premium and assigned seating, along with basic economy offerings, can enhance revenue yield through differentiated pricing strategies catering to varied consumer preferences, thereby potentially boosting net margins and overall earnings.
  • Streamlined operations through a decrease in turn time at 19 major stations, alongside a leading industry on-time performance, suggests potential operational efficiency improvements. This should help optimize costs, leading to an improvement in net margins and earnings.
  • The airline's cost reduction plan, already showing positive results with better-than-guided CASM-X, indicates potential for continued cost efficiencies, maintaining a disciplined approach to expenses that could positively influence net margins and overall earnings.
  • Loyalty program optimization and enhanced partnership agreements, such as the one with Chase, offer robust avenues for incremental EBIT. With expected record spending on co-branded credit cards, these changes in the loyalty program are set to further bolster revenues.

Southwest Airlines Earnings and Revenue Growth

Southwest Airlines Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Southwest Airlines's revenue will grow by 5.9% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 1.4% today to 5.9% in 3 years time.
  • Analysts expect earnings to reach $1.9 billion (and earnings per share of $4.26) by about September 2028, up from $392.0 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $2.2 billion in earnings, and the most bearish expecting $1.2 billion.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 9.5x on those 2028 earnings, down from 41.5x today. This future PE is lower than the current PE for the US Airlines industry at 10.5x.
  • Analysts expect the number of shares outstanding to decline by 7.0% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 10.42%, as per the Simply Wall St company report.

Southwest Airlines Future Earnings Per Share Growth

Southwest Airlines Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The macroeconomic uncertainty and softened booking trends, especially in leisure travel, pose risks that could impact Southwest Airlines' future revenue and earnings, as demand forecasts become difficult to predict.
  • Delays or reductions in the expected aircraft deliveries by Boeing may affect Southwest's capacity management and operational efficiency, impacting potential revenue and cost structures.
  • The cessation of Southwest's fuel hedging program, amidst volatile market prices, introduces risk that could affect operational costs and ultimately net margins and earnings.
  • Increased competition from other airlines offering expanding services at airports like O'Hare could pressure Southwest's market share and revenue potential, particularly in key competitive markets.
  • Uncertainty surrounding the impact and consumer acceptance of new initiatives, such as introducing bag fees and implementing a basic economy product, could affect customer loyalty and satisfaction, potentially impacting future revenues and margins.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $32.06 for Southwest Airlines based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $46.0, and the most bearish reporting a price target of just $19.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $32.6 billion, earnings will come to $1.9 billion, and it would be trading on a PE ratio of 9.5x, assuming you use a discount rate of 10.4%.
  • Given the current share price of $30.99, the analyst price target of $32.06 is 3.3% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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