Update shared on 10 Dec 2025
Fair value Increased 2.17%Southwest Airlines' analyst price target has ticked higher by about $1 to the mid $30s, as analysts cite a lower perceived risk profile, slightly refined long term growth and profitability assumptions, and supportive industry dynamics highlighted in recent airline sector previews.
Analyst Commentary
Analysts are broadly constructive on Southwest's risk reward profile, but remain divided on how quickly the carrier can translate industry tailwinds into outsized earnings growth relative to peers.
Bullish Takeaways
- Bullish analysts view the recent price target increases into the low to mid $30s as reflecting improved long term earnings visibility and a lower perceived execution risk.
- Several notes point to technology driven merchandising and product de commoditization across the industry as supportive of Southwest's ability to stabilize unit revenues and protect margins over time.
- New out year estimates through 2027, including from JPMorgan, assume that industry profits will remain concentrated among better capitalized carriers, which supports a premium valuation for operators seen as structurally profitable.
- Raising of intermediate term price targets is framed as a recognition that Southwest can participate in the next leg of industry revenue acceleration, even if not the primary share gainer.
Bearish Takeaways
- Bearish analysts argue that, despite the higher targets, the balance of Buy ratings and upside cases still skews toward other network carriers, suggesting Southwest may lag on margin expansion.
- Several previews emphasize that premium, brand loyal airlines with more diversified cabin offerings could capture a disproportionate share of high margin demand, potentially constraining Southwest's relative growth.
- There is caution that the path back to peak profitability for more challenged carriers will remain difficult, and Southwest is at risk of being viewed closer to that cohort if it cannot accelerate cost and revenue initiatives.
- Modest target increases, particularly those accompanied by Hold or Neutral stances, underscore concern that valuation already reflects a meaningful portion of the near term recovery story.
What's in the News
- Federal Aviation Administration flight restrictions tied to the recent government shutdown are being lifted, easing a 6% cut in air traffic and setting the stage for a gradual normalization of schedules across U.S. carriers including Southwest. (Wall Street Journal)
- Persistent air traffic control staffing shortages have triggered thousands of flight delays and cancellations across major U.S. cities, pressuring operations and on time performance for airlines such as Southwest. (Reuters)
- The FAA has been slowing flights for multiple days as the government shutdown persists, with tens of thousands of delays reported nationwide and Southwest among the carriers affected by air traffic controller absences. (Reuters)
- Southwest announced a new partnership with Condor that will offer same ticket transatlantic connections via major U.S. gateways and expand access to its redesigned cabin and assigned seating beginning in 2026.
- Southwest expanded its international and domestic long haul reach through new and planned partnerships with Philippine Airlines and Hahnair, broadening distribution via 100,000 travel agencies in 190 markets.
Valuation Changes
- Fair value has risen slightly from approximately $34.23 to $34.97 per share, reflecting a modestly higher intrinsic value estimate.
- The discount rate has fallen significantly from about 9.98% to 8.64%, indicating a lower perceived risk profile in the updated model.
- Revenue growth has edged down marginally from roughly 6.56% to 6.54%, suggesting a nearly unchanged long-term top line outlook.
- Profit margin has slipped slightly from about 5.62% to 5.61%, implying a largely stable, modestly profitable earnings profile.
- The future P/E has decreased slightly from around 10.09x to 9.96x, pointing to a marginally lower valuation multiple applied to forward earnings.
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