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ALK: Premium Seat Expansion And International Routes Will Drive Future Upside

Published
26 Jan 25
Updated
01 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
-13.0%
7D
-8.3%

Author's Valuation

US$6738.7% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 01 Nov 25

Fair value Decreased 2.80%

Analysts have reduced their fair value estimate for Alaska Air Group from $68.93 to $67.00. This reflects a cautious outlook, as recent Street research points to higher fuel costs, more challenging earnings forecasts, and ongoing industry headwinds, balanced by select optimism regarding corporate demand and strategic initiatives.

Analyst Commentary

Recent commentary from leading equities research teams reflects a mix of cautious and optimistic sentiment regarding Alaska Air Group. Analysts have weighed the impact of industry trends, cost environment, and the company's ongoing strategic initiatives. This has led to a range of revised estimates and price targets.

Bullish Takeaways
  • Bullish analysts have cited Alaska Air's premium seat initiative, loyalty program growth, and global expansion efforts as supportive of long-term earnings potential.
  • Recent upgrades reflect growing confidence in a de-risked near-term outlook, with accelerating corporate demand and easing competitive pressures expected to benefit the company.
  • Some forecasts position Alaska Air as well-placed to take advantage of wider airline industry trends, such as the shift toward product differentiation and advanced merchandising platforms.
  • Certain major institutions, including JPMorgan, have set above-consensus longer-term estimates and price targets, pointing to Alaska Air's potential to achieve outsized profitability in the coming years.
Bearish Takeaways
  • Bearish analysts have expressed concern over higher jet fuel prices, particularly those resulting from recent refinery disruptions. These have driven up costs since October.
  • Revised earnings forecasts account for higher tax rates in the coming years, negatively impacting future profitability estimates.
  • Guidance updates point to near-term earnings headwinds and challenges in managing cost pressures, despite strength in corporate demand.
  • The company's increasingly complex business model raises execution risks, making operational discipline and risk management critical for sustaining valuation over time.

What's in the News

  • The FAA has continued to delay flights at major U.S. airports because of higher-than-normal staffing shortages caused by the ongoing government shutdown. This has led to thousands of flight delays, including for Alaska Air Group. (Reuters)
  • Alaska Air Group completed a share buyback of 10.6 million shares, representing 8.63% of its outstanding shares and totaling $540 million under the repurchase program announced in December 2024.
  • Alaska Air Group will launch new daily nonstop service from Ontario International Airport to Santa Rosa's Charles M. Schulz Sonoma County Airport beginning March 18, 2026. The company will also add daily service to Boise, Idaho, starting January 7, 2026.
  • STARLUX Airlines has expanded its codeshare partnership with Alaska Airlines. Travelers now have access to 20 U.S. destinations connected to Taipei, enhancing travel options through the Seattle and San Francisco gateways.
  • Alaska Airlines is introducing nonstop flights between Seattle and Seoul Incheon on long-haul 787-9 aircraft starting September 12. This service will operate five times a week and strengthens the company's international gateway in Seattle.

Valuation Changes

  • Fair Value Estimate: Decreased moderately from $68.93 to $67.00.
  • Discount Rate: Increased slightly from 11.15% to 11.75%.
  • Revenue Growth: Lowered from 8.03% to 6.50%.
  • Net Profit Margin: Improved, rising from 7.07% to 8.52%.
  • Future P/E Ratio: Declined from 7.27x to 5.91x.

Key Takeaways

  • Expansion into new international markets and fleet modernization are driving higher passenger volumes, revenue growth, and improved operational efficiency.
  • Integration of Hawaiian Airlines, digital innovation, and enhanced loyalty programs support margin expansion, recurring revenue, and greater long-term resilience.
  • Rising operating costs, regional dependence, acquisition integration risks, labor shortages, and regulatory pressures threaten margins, profitability, and long-term growth prospects.

Catalysts

About Alaska Air Group
    Through its subsidiaries, operates airlines.
What are the underlying business or industry changes driving this perspective?
  • The expansion and optimization of the Seattle international gateway, including new long-haul routes and a growing fleet of Boeing 787s, positions Alaska Air Group to benefit from sustained urban growth and increasing travel demand in West Coast cities-anticipated to drive higher passenger volumes and top-line revenue growth.
  • The successful integration of Hawaiian Airlines and realization of synergy initiatives-particularly in network connectivity and premium offerings-are unlocking incremental profit, enhancing operational efficiency, and supporting margin expansion throughout the next several years.
  • Continued investment in digital initiatives and technology (such as AI-driven customer experience and operations enhancements) is expected to improve efficiency and guest satisfaction, which should translate into lower unit costs and higher net margins over time.
  • Alaska's highly regarded loyalty program and new premium credit card launch is set to further deepen brand loyalty, expand recurring revenue streams, and attract high-value customers, providing durable earnings growth and greater resilience across market cycles.
  • The airline's fleet modernization and active shift towards premium cabin configurations respond to customer preferences for flexible, higher-quality travel, supporting stronger pricing power and recurring premium revenue growth, with a positive effect on earnings and operating margins.

Alaska Air Group Earnings and Revenue Growth

Alaska Air Group Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Alaska Air Group's revenue will grow by 7.8% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 2.3% today to 7.1% in 3 years time.
  • Analysts expect earnings to reach $1.2 billion (and earnings per share of $7.78) by about September 2028, up from $313.0 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 6.9x on those 2028 earnings, down from 22.9x today. This future PE is lower than the current PE for the US Airlines industry at 10.5x.
  • Analysts expect the number of shares outstanding to decline by 7.0% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 10.28%, as per the Simply Wall St company report.

Alaska Air Group Future Earnings Per Share Growth

Alaska Air Group Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Elevated unit costs driven by new labor contracts, maintenance, and airport real estate, alongside required investments for fleet modernization and integration, risk compressing net margins and suppressing earnings growth if revenue growth does not sufficiently outpace these rising costs.
  • Heavy reliance on the West Coast, Alaska, and Hawaiian markets-combined with potential stagnation or delayed recovery in corporate/business travel in these geographies due to structurally reduced corporate travel demand (from technology and manufacturing sectors)-adds vulnerability to region-specific downturns, potentially limiting topline revenue growth.
  • Execution risks and long integration timelines associated with the Hawaiian acquisition (such as merging operating certificates, passenger reservation systems, and labor contracts) may lead to ongoing operational inefficiencies and delayed or unrealized cost and revenue synergies, placing downward pressure on margins and earnings.
  • Industry-wide labor shortages, particularly for pilots and skilled workers, are driving wage inflation and could further squeeze margins, while intensifying competition from ultra-low-cost and premium carriers puts downward pressure on pricing power and overall revenue.
  • Increasing regulatory scrutiny, carbon emissions mandates, and environmental taxes-combined with the potential for sustained volatility in jet fuel prices and the significant capital expenditures required for compliance and decarbonization-could increase operating costs and capital requirements, reducing free cash flow and net profit in the long term.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $66.286 for Alaska Air Group based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $80.0, and the most bearish reporting a price target of just $56.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $16.9 billion, earnings will come to $1.2 billion, and it would be trading on a PE ratio of 6.9x, assuming you use a discount rate of 10.3%.
  • Given the current share price of $62.29, the analyst price target of $66.29 is 6.0% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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