AAPL: Momentum in Product Cycle and Services Will Offset Regulatory Headwinds Going Forward

Key Takeaways

• Expansion in emerging markets and growing services ecosystem are driving higher global reach, accelerated revenue, and increased stability in margins.
  
• AI-powered features, enhanced wearables, and supply chain optimization support future product differentiation, new revenue streams, and improved cost management.
  
• Regulatory pressures, supply chain risks, market saturation, and evolving technology could threaten Apple's margins, growth trajectory, and long-term competitive advantage.

Catalysts

Designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.

• Rapid growth in emerging markets, including India, South Asia, and the Middle East, combined with Apple's ongoing expansion of retail and online channels in these regions, is increasing the company's global installed base-positioning Apple to drive higher long-term revenue and services adoption.
  
• Introduction and integration of AI-powered features (Apple Intelligence) across devices and platforms, leveraging proprietary silicon, is expected to drive a new upgrade cycle and enhance device differentiation-supporting higher ASPs, sustained product revenue growth, and cost efficiencies that improve gross margins and earnings.
  
• Significant investment in expanding Apple's high-margin Services ecosystem (App Store, iCloud, Apple Music, TV+, financial services) is generating accelerating double-digit revenue growth and record paid subscriptions, contributing to higher and more stable net margins.
  
• Rising adoption and enhancement of wearables (Apple Watch, AirPods) and health-focused device features are creating new revenue streams and deepening ecosystem engagement, supporting future top-line growth and services cross-sell opportunities.
  
• Ongoing supply chain optimization and domestic investment (including U.S. manufacturing and rare earth materials sourcing) aim to mitigate tariff and geopolitical risks-supporting gross margin stability and reducing potential cost headwinds over the longer term.

Apple Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Apple's revenue will grow by 5.3% annually over the next 3 years.
• Analysts assume that profit margins will increase from 24.3% today to 28.0% in 3 years time.
• Analysts expect earnings to reach $133.6 billion (and earnings per share of $9.58) by about September 2028, up from $99.3 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as $112.8 billion.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 31.4x on those 2028 earnings, down from 35.0x today. This future PE is greater than the current PE for the US Tech industry at 24.3x.
• Analysts expect the number of shares outstanding to decline by 1.82% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 8.08%, as per the Simply Wall St company report.

Apple Future Earnings Per Share Growth

Risks

• Increasing and unpredictable tariff-related costs, highlighted by the $1.1 billion impact expected in the next quarter and ongoing exposure to U.S.-China and other global trade tensions, threaten to erode gross margins and create significant earnings volatility.
  
• Heightened regulatory and legal scrutiny on Apple's App Store (including ongoing lawsuits like Epic v. Apple) and reliance on revenue-share agreements (e.g., with Google) put at risk Apple's high-margin Services revenue and could compress future net margins.
  
• Potential market saturation and slower hardware upgrade cycles-reliant on promotional activity, tariffs, and product strength to drive recent growth-signal that sustaining double-digit product revenue increases may become harder, pressuring both topline growth and profit margins long term.
  
• Persistent dependence on supply chains concentrated in China, India, and Vietnam continues to expose Apple to geopolitical risks, protectionist measures, and higher costs, which may negatively impact both revenue consistency and operating margins if disruptions intensify.
  
• The rapid evolution of AI, new interaction paradigms, and potential commoditization of device-level AI could challenge Apple's innovation pipeline-if Apple fails to launch successful new product categories or maintain unique differentiation, its long-term growth, brand premium, and earnings power could diminish.

Valuation

• The analysts have a consensus price target of $236.187 for Apple based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $300.0, and the most bearish reporting a price target of just $175.0.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $477.4 billion, earnings will come to $133.6 billion, and it would be trading on a PE ratio of 31.4x, assuming you use a discount rate of 8.1%.
• Given the current share price of $234.35, the analyst price target of $236.19 is 0.8% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.