Microsoft And Cisco Will Intensify Pricing And Compliance Pressures

Published
10 Aug 25
Updated
10 Aug 25
AnalystLowTarget's Fair Value
US$1.50
22.7% overvalued intrinsic discount
10 Aug
US$1.84
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1Y
8.9%
7D
-4.7%

Author's Valuation

US$1.5

22.7% overvalued intrinsic discount

AnalystLowTarget Fair Value

Key Takeaways

  • Intensifying competition and lack of product differentiation threaten market share, pricing power, and customer retention, keeping growth below peers.
  • Rising compliance and marketing costs are squeezing margins and delaying the path to sustained profitability.
  • Robust demand for AI-driven cloud communications, geographic expansion, strategic partnerships, and financial discipline position 8x8 for sustainable growth and enhanced operational resilience.

Catalysts

About 8x8
    Provides contact center, voice, video, chat, and enterprise-class application programmable interface (API) solutions worldwide.
What are the underlying business or industry changes driving this perspective?
  • Intensifying competition from communications and collaboration giants such as Microsoft, Cisco, and Zoom is set to marginalize 8x8, creating significant pricing pressure and ultimately threatening both revenue growth and the company's ability to sustain its market share over the long term.
  • The rapid commoditization of UCaaS and CPaaS solutions is likely to further erode pricing power in 8x8's core offerings; coupled with the accelerated adoption of usage-based pricing models with lower gross margins, this will drive ongoing pressure on both total company gross margin and net earnings.
  • Increasingly stringent global data privacy regulations will force 8x8 to ramp up compliance investments and assume higher liability, which will materially increase operating expenses and truncate any benefits from top-line growth, further squeezing net margins.
  • The company's lack of clear product differentiation and reliance on partnerships or build/partner strategies in the crowded and innovation-led AI space risks leaving 8x8 behind better-capitalized and more R&D-focused competitors; this impairs its ability to effectively cross-sell new solutions and jeopardizes average revenue per user and customer retention, keeping revenue growth below industry peers.
  • High customer acquisition costs and persistent marketing spend, especially required to keep up revenue momentum amid industry consolidation and evolving customer preferences for integrated software suites, could drag net margins even lower and delay or reverse the path to consistent profitability, ultimately pressuring long-term earnings per share.

8x8 Earnings and Revenue Growth

8x8 Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more pessimistic perspective on 8x8 compared to the consensus, based on a Fair Value that aligns with the bearish cohort of analysts.
  • The bearish analysts are assuming 8x8's revenue will decrease by 0.1% annually over the next 3 years.
  • The bearish analysts are not forecasting that 8x8 will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate 8x8's profit margin will increase from -3.0% to the average US Software industry of 13.4% in 3 years.
  • If 8x8's profit margin were to converge on the industry average, you could expect earnings to reach $96.2 million (and earnings per share of $0.59) by about August 2028, up from $-21.2 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bearish analyst cohort, the company would need to trade at a PE ratio of 3.6x on those 2028 earnings, up from -12.4x today. This future PE is lower than the current PE for the US Software industry at 37.7x.
  • Analysts expect the number of shares outstanding to grow by 6.26% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.

8x8 Future Earnings Per Share Growth

8x8 Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The acceleration in usage-based, cloud-native, and AI-enabled communication solutions is a long-term secular trend, and 8x8's platform is seeing robust customer demand and product innovation in these areas, suggesting sustainable service revenue growth and potential expansion of their total addressable market.
  • The successful transition from legacy Fuze customers and a return to positive year-over-year service revenue growth, combined with strong gross and net revenue retention rates north of 90% and growth in multi-product adoption, suggest improved customer stickiness and increased lifetime value, which could positively impact future revenue and margin stability.
  • Continuing high growth in CPaaS and programmable messaging products, especially in Asia, the U.K., and the U.S., demonstrates effective geographic expansion and a diversified revenue base, providing a foundation for resilient top-line performance.
  • Strategic partnerships and integrations, particularly with Microsoft Teams, have established 8x8 as a top global operator, creating opportunities for new customer wins and potentially reducing churn, which would support future revenue and operating income growth.
  • Ongoing debt reduction, prudent equity management, and consistent positive cash flow from operations over 18 consecutive quarters strengthen the financial profile, enabling reinvestment in growth while also reducing financial risks and supporting net income and earnings per share over the long term.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The assumed bearish price target for 8x8 is $1.5, which represents the lowest price target estimate amongst analysts. This valuation is based on what can be assumed as the expectations of 8x8's future earnings growth, profit margins and other risk factors from analysts on the more bearish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $3.0, and the most bearish reporting a price target of just $1.5.
  • In order for you to agree with the bearish analysts, you'd need to believe that by 2028, revenues will be $715.7 million, earnings will come to $96.2 million, and it would be trading on a PE ratio of 3.6x, assuming you use a discount rate of 12.3%.
  • Given the current share price of $1.93, the bearish analyst price target of $1.5 is 28.7% lower.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystLowTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystLowTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystLowTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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