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Computing Upgrades And Connected Homes Will Drive Future Success

Published
02 Sep 24
Updated
29 Aug 25
AnalystConsensusTarget's Fair Value
US$79.62
4.3% undervalued intrinsic discount
04 Sep
US$76.17
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1Y
-22.7%
7D
3.4%

Author's Valuation

US$79.6

4.3% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update29 Aug 25
Fair value Increased 2.40%

Analysts have raised Best Buy’s price target to $78.76, citing optimism over the U.S. digital marketplace launch and expected SKU expansion, though some remain cautious on execution risks and near-term profitability.


Analyst Commentary


  • Bullish analysts highlight the significant growth potential from Best Buy's third-party digital marketplace launch, expecting a broad increase in the variety of products and vendors.
  • Positive historical precedent cited, noting that Best Buy’s similar marketplace launch in Canada led to a strong uplift in digital sales and profits, which is anticipated to be replicated in the U.S.
  • Bullish analysts are surprised by the scale of SKU expansion, with assortment expected to double, indicating major upside for future revenues.
  • Bearish analysts express caution, lowering their rating and price target due to concerns over execution risks or slower-than-expected benefits from new initiatives.
  • Reduced enthusiasm from bearish analysts also suggests lingering uncertainty regarding near-term profitability or competitiveness despite new marketplace strategies.

What's in the News


  • Best Buy reiterated its full fiscal year 2026 guidance, expecting revenue between $41.1 billion and $41.9 billion, and comparable sales to range from -1.0% to 1.0% (Key Developments).
  • The company repurchased 929,079 shares for $65 million between May and August 2025, completing 10.68% of its authorized buyback program initiated in March 2022 (Key Developments).
  • Best Buy and IKEA U.S. have launched a pilot collaboration in 10 Florida and Texas stores, integrating IKEA shop-in-shop experiences with Best Buy's major appliances and in-store expertise (Key Developments).
  • Best Buy was removed from both the Russell 1000 Value-Defensive Index and the Russell 1000 Defensive Index as of June 28, 2025 (Key Developments).
  • Chief Digital, Analytics, and Technology Officer Brian Tilzer, who led app development and AI integration, exited the company after joining in 2018 (Bloomberg).

Valuation Changes


Summary of Valuation Changes for Best Buy

  • The Consensus Analyst Price Target remained effectively unchanged, moving only marginally from $77.75 to $78.76.
  • The Consensus Revenue Growth forecasts for Best Buy has significantly risen from 1.4% per annum to 2.2% per annum.
  • The Future P/E for Best Buy has significantly risen from 12.56x to 13.96x.

Key Takeaways

  • Upgrade cycles and AI hardware innovation are expected to boost revenue and high-margin service opportunities, strengthening long-term margin stability.
  • Expanding digital marketplace and supply chain enhancements are driving margin expansion, increased assortment, and greater efficiency for sustainable growth.
  • Rising cost pressures, shifting sales mix, and increased online competition threaten earnings, profitability, and long-term relevance of Best Buy's traditional retail model.

Catalysts

About Best Buy
    Offers technology products and solutions in the United States, Canada, and internationally.
What are the underlying business or industry changes driving this perspective?
  • Best Buy is positioned to capitalize on the coming upgrade cycle in computing, driven by both the expiration of Windows 10 support in October and surging AI hardware innovation; this is expected to drive significant replacement demand, supporting top-line revenue growth and potentially higher-margin service attach rates.
  • The expanding ecosystem of smart home devices and the growing adoption of connected home tech are leading to increased consumer demand for in-person advice, installation, and support-areas where Best Buy's omni-channel approach and Geek Squad service offering create differentiated, recurring high-margin revenue streams and increased customer loyalty, supporting long-term net margin stability.
  • Strengthened strategic vendor partnerships, including exclusive SKUs and increased vendor investment (up 20% year-over-year) in both labor and in-store experiences, are enhancing Best Buy's ability to showcase new technology and deepen its product assortment, which is expected to drive gross margin expansion and incremental sales.
  • Launch and scaling of Best Buy's online marketplace add significant product assortment (6x prior levels), improve customer digital experience, and broaden participation in profitable retail media (ad) revenue streams, driving top-line growth and contributing to improved operating margin over time even with initial investment costs.
  • Ongoing investment in advanced supply chain automation, data-driven fulfillment, and omnichannel capabilities is reducing operating expenses, optimizing inventory, and enabling faster delivery and improved customer satisfaction, which collectively should support more efficient cost structures and higher net earnings longer-term.

Best Buy Earnings and Revenue Growth

Best Buy Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Best Buy's revenue will grow by 2.3% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 1.9% today to 3.3% in 3 years time.
  • Analysts expect earnings to reach $1.5 billion (and earnings per share of $7.53) by about September 2028, up from $778.0 million today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as $1.3 billion.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 14.0x on those 2028 earnings, down from 20.3x today. This future PE is lower than the current PE for the US Specialty Retail industry at 19.2x.
  • Analysts expect the number of shares outstanding to decline by 1.5% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.8%, as per the Simply Wall St company report.

Best Buy Future Earnings Per Share Growth

Best Buy Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • A higher sales mix from lower-margin categories such as gaming and computing, coupled with ongoing promotion-driven pricing and competitive pressures, is causing gross profit rates to decline, which could limit overall earnings and negatively impact net margins.
  • The continued growth of e-commerce and third-party marketplaces threatens Best Buy's brick-and-mortar advantage and exposes the company to heightened online competition, pricing transparency, and potential loss of market share, which could impact long-term revenue growth.
  • Proliferation of direct-to-consumer and third-party seller channels by brands and the rise of showrooming behavior may diminish the relevance of Best Buy's stores, reducing in-store traffic and increasing inventory and operating cost risks, with implications for both revenue and profitability.
  • Persistent labor and real estate cost inflation, as well as ongoing investments in technology, omnichannel capabilities, and fulfillment, are raising SG&A expenses and may erode operating income if not offset by sufficiently higher sales or improved gross margins.
  • Best Buy's high exposure to cyclical consumer electronics demand, dependence on successful innovation/product launches, and potential stagnation in higher-margin categories like premium home theater or appliances exposes the company to pronounced risks from macroeconomic fluctuations, technology replacement cycles, and inconsistent earnings trajectories.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $79.619 for Best Buy based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $95.0, and the most bearish reporting a price target of just $60.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $44.5 billion, earnings will come to $1.5 billion, and it would be trading on a PE ratio of 14.0x, assuming you use a discount rate of 8.8%.
  • Given the current share price of $74.89, the analyst price target of $79.62 is 5.9% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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