Remote Work And Airbnb Competition Will Depress Hotel Demand

Key Takeaways

• Structural shifts in travel patterns, rising competition from short-term rentals, and exposure to economic cycles are constraining revenue growth and increasing volatility.
  
• Sustained high capital and operating costs, including for ESG and climate resilience, continue to limit free cash flow and margin expansion prospects.
  
• Strategic portfolio upgrades, disciplined capital allocation, and demand recovery in core markets position Sunstone for improved asset quality, margin resilience, and long-term earnings growth.

Catalysts

A lodging real estate investment trust (“REIT”) that as of the date of this release owns 15 hotels comprised of 7,253 rooms, the majority of which are operated under nationally recognized brands.

• Persistent adoption of remote work and virtual meetings is likely to structurally depress business and group travel demand, especially in Sunstone’s heavily urban and conference-focused markets, resulting in long-term pressure on occupancy rates, weakness in average daily rates, and ultimately lower recurring revenues.
  
• Ongoing rise in short-term rental alternatives like Airbnb and Vrbo is creating sustained price competition for premium hotels in major cities and leisure destinations, eroding Sunstone’s pricing power and capping future revenue growth and net operating income potential.
  
• The company’s concentration in upscale and luxury properties in gateway cities heightens exposure to economic downturns and demand shocks, amplifying volatility in revenues and slowing recovery during recessionary cycles, which undermines the predictability of long-term earnings streams.
  
• Elevated and recurring capital expenditure requirements to maintain luxury brand standards, renovation cycles, and ESG upgrades will put ongoing pressure on free cash flow and margin expansion, especially as labor and construction costs continue to rise faster than room revenue growth.
  
• Accelerating climate change and more frequent severe weather events are increasing operating and insurance costs, while simultaneously heightening the risk of property damage across Sunstone’s key resort and coastal assets, resulting in greater earnings volatility and less reliable profitability over the long term.

Sunstone Hotel Investors Future Earnings and Revenue Growth

Assumptions

• This narrative explores a more pessimistic perspective on Sunstone Hotel Investors compared to the consensus, based on a Fair Value that aligns with the bearish cohort of analysts.
• The bearish analysts are assuming Sunstone Hotel Investors's revenue will grow by 3.2% annually over the next 3 years.
• The bearish analysts assume that profit margins will increase from 2.1% today to 4.1% in 3 years time.
• The bearish analysts expect earnings to reach $42.1 million (and earnings per share of $0.2) by about July 2028, up from $19.7 million today. The analysts are largely in agreement about this estimate.
• In order for the above numbers to justify the price target of the more bearish analyst cohort, the company would need to trade at a PE ratio of 44.5x on those 2028 earnings, down from 91.0x today. This future PE is greater than the current PE for the US Hotel and Resort REITs industry at 28.3x.
• Analysts expect the number of shares outstanding to decline by 2.21% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 7.94%, as per the Simply Wall St company report.

Sunstone Hotel Investors Future Earnings Per Share Growth

Risks

• The continued focus on upgrading and repositioning the portfolio through renovations, luxury asset conversions, and selective acquisitions—such as the successful launch of Andaz Miami Beach and recent high-performing property conversions—indicates a structural improvement in asset quality and earnings power, which could drive growth in revenue and net operating income over time.
  
• Strong balance sheet management with low net leverage, ample liquidity, and an active capital recycling strategy provides Sunstone flexibility to pursue value-accretive opportunities or defend earnings through cycles, supporting the resilience of net margins and future earnings growth.
  
• Sustained strength in group and business transient demand, combined with indicators of returning business travel in core urban markets like San Francisco, suggests potential for ongoing RevPAR and occupancy gains that could boost top-line revenue and profitability even if certain segments experience near-term volatility.
  
• Ongoing share repurchases at compelling valuations and planned capital returns to shareholders, supported by asset recycling and operating cash flow, could enhance earnings per share and provide a buffer to shareholder returns even if macro volatility impacts headline metrics.
  
• Upside potential from long-term recovery trends in key resort and urban markets—including double-digit group pace growth in Wailea for 2026, positive business sentiment in San Francisco, and increased competitive positioning following renovations—could drive a sustained rebound in revenue and margin expansion as market conditions normalize.

Valuation

• The assumed bearish price target for Sunstone Hotel Investors is $8.04, which represents two standard deviations below the consensus price target of $9.64. This valuation is based on what can be assumed as the expectations of Sunstone Hotel Investors's future earnings growth, profit margins and other risk factors from analysts on the more bearish end of the spectrum.
• However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $11.0, and the most bearish reporting a price target of just $8.0.
• In order for you to agree with the bearish analysts, you'd need to believe that by 2028, revenues will be $1.0 billion, earnings will come to $42.1 million, and it would be trading on a PE ratio of 44.5x, assuming you use a discount rate of 7.9%.
• Given the current share price of $9.03, the bearish analyst price target of $8.04 is 12.4% lower. Despite analysts expecting the underlying buisness to improve, they seem to believe the market's expectations are too high.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.