Digital Retailing And AI Will Shape International Markets

Key Takeaways

• Expanding AI-driven analytics, digital retail solutions, and global partnerships are strengthening user engagement, dealer retention, and opening substantial growth opportunities beyond North America.
  
• Sharpened focus on high-margin technology and scalable offerings, combined with winding down volatile operations, is driving improved profitability, operational efficiency, and marketplace differentiation.
  
• Strategic retreat from wholesale, rising digital competition, limited international reach, regulatory challenges, and shifts in mobility trends threaten CarGurus' long-term growth and market relevance.

Catalysts

Operates an online automotive platform for buying and selling vehicles in the United States and internationally.

• Expansion and deeper adoption of data-driven analytics tools and AI-powered solutions across the dealer base are creating higher engagement, improved retention, and more actionable insights, which are expected to drive sustained Marketplace revenue growth and support increasing margins as dealers see measurable ROI and make CarGurus central to their workflow.
  
• Momentum in international markets (Canada and UK), evidenced by strong dealer additions, product adoption, and exclusive partnerships, expands CarGurus' total addressable market and provides a long runway for revenue and earnings growth outside North America, supporting long-term scalability.
  
• Success in digital retailing, including Digital Deal features (financing, appointments, deposits) and seamless online-to-offline transaction enablement, positions CarGurus to capture increasing consumer demand for online automotive transactions, leading to stronger monetization, higher-quality leads, and improved revenue per user.
  
• Strategic wind-down of low-margin, volatile wholesale transaction operations (CarOffer), with renewed focus on proprietary technology, analytics, and sourcing intelligence, is expected to improve overall net margins and sharpen operational focus on high-performing, scalable business lines.
  
• Leveraging brand trust, scale, and consumer engagement through personalized, AI-enhanced shopping experiences and omni-channel dealer integration increases user stickiness and differentiation in a consolidating digital automotive marketplace, supporting long-term growth in revenue, market share, and profitability.

CarGurus Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming CarGurus's revenue will grow by 6.2% annually over the next 3 years.
• Analysts assume that profit margins will increase from 14.1% today to 28.2% in 3 years time.
• Analysts expect earnings to reach $310.9 million (and earnings per share of $3.2) by about August 2028, up from $129.8 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $456.2 million in earnings, and the most bearish expecting $139.9 million.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 13.8x on those 2028 earnings, down from 24.3x today. This future PE is lower than the current PE for the US Interactive Media and Services industry at 14.1x.
• Analysts expect the number of shares outstanding to decline by 3.97% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 8.17%, as per the Simply Wall St company report.

CarGurus Future Earnings Per Share Growth

Risks

• The wind-down of CarOffer, CarGurus' instant trade transaction and wholesale business, exposes an inability to profitably scale in the low-margin, high-volatility wholesale segment. This retreat signals strategic risk as the car market increasingly shifts to end-to-end digital transaction models, which may limit revenue diversification and growth opportunities in the long term.
  
• Rising competition from OEM and dealer digital platforms, as well as large-scale retailers (including Amazon's entry into used and CPO cars), threatens CarGurus' marketplace dominance, potentially pressuring take rates, margin structure, and future revenue growth.
  
• Difficulty in expanding outside North America-with current international focus just on Canada and the U.K.-limits the company's addressable market, and intensifying market saturation domestically may decelerate future Marketplace revenue and earnings expansion.
  
• The rapidly evolving regulatory landscape regarding online data usage, privacy, and digital marketing could increase compliance costs and constrain CarGurus' ability to efficiently acquire customers, thereby impacting operating expenses and potentially compressing net margins.
  
• Shifts in mobility, including increased urbanization, adoption of shared transportation, and direct-to-consumer models from automakers, may reduce personal vehicle ownership rates over time, shrinking CarGurus' long-term total addressable market and putting downward pressure on revenue growth.

Valuation

• The analysts have a consensus price target of $38.833 for CarGurus based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $44.0, and the most bearish reporting a price target of just $33.0.
  
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $1.1 billion, earnings will come to $310.9 million, and it would be trading on a PE ratio of 13.8x, assuming you use a discount rate of 8.2%.
  
• Given the current share price of $31.75, the analyst price target of $38.83 is 18.2% higher.
  
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.