E-Commerce Surge And Sustainable Demand Will Redefine Packaging

Published
07 Aug 25
Updated
16 Aug 25
AnalystHighTarget's Fair Value
US$8.00
47.0% undervalued intrinsic discount
16 Aug
US$4.24
Loading
1Y
-40.4%
7D
5.2%

Author's Valuation

US$8.0

47.0% undervalued intrinsic discount

AnalystHighTarget Fair Value

Key Takeaways

  • Structural cost reductions and a new global operating model are set to drive sustained margin expansion beyond what analysts currently anticipate.
  • Leadership in sustainable packaging and automation positions Ranpak for long-term growth, increased market share, and enhanced cash flow potential.
  • Reliance on major customers, rising competition, and exposure to digitalization and global disruptions threaten revenue stability, margins, and the effectiveness of ongoing transformation efforts.

Catalysts

About Ranpak Holdings
    Provides product protection solutions and end-of-line automation solutions for e-commerce and industrial supply chains in North America, Europe, and Asia.
What are the underlying business or industry changes driving this perspective?
  • Analyst consensus is that automation will accelerate, but this likely underestimates the value creation: the automation division is rapidly approaching an inflection point, shifting from an EBITDA drag to a $20 million positive contributor, and multi-year contracts with key enterprise customers could drive automation revenues above $100 million a year, which would meaningfully increase consolidated earnings and justify a valuation re-rating.
  • While many believe the margins will improve modestly from cost reductions and APAC expansion, analysts may be missing the full impact of Ranpak's new global operating structure, efficient supply chain initiatives, and the localization of production in Malaysia, which together are poised to permanently reduce cost-to-serve and expand net margins well beyond current consensus expectations as volumes accelerate in fast-growing international markets.
  • The accelerating global demand for recyclable, paper-based packaging amid regulatory clampdowns on single-use plastics and heightened ESG requirements positions Ranpak's technology suite as a market leader, setting the stage for outpaced, long-duration revenue expansion as large corporates are compelled to switch away from legacy materials.
  • Industry consolidation and looming volatility in plastic and fossil fuel input costs are catalyzing a structural shift toward sustainable, fiber-based packaging: as one of the few players with scalable, proprietary tech and entrenched enterprise relationships, Ranpak stands to capture disproportionate market share gains, significantly boosting top-line growth and operating leverage over time.
  • With its ongoing shift to high-value, converted and automation-enabled solutions, Ranpak is uniquely positioned to benefit from premium pricing and stickier customer relationships, supporting a long-term uplift in margins and recurring free cash flow-ultimately accelerating deleveraging and enabling potential for strategic capital returns to shareholders.

Ranpak Holdings Earnings and Revenue Growth

Ranpak Holdings Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more optimistic perspective on Ranpak Holdings compared to the consensus, based on a Fair Value that aligns with the bullish cohort of analysts.
  • The bullish analysts are assuming Ranpak Holdings's revenue will grow by 10.1% annually over the next 3 years.
  • Even the bullish analysts are not forecasting that Ranpak Holdings will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Ranpak Holdings's profit margin will increase from -9.8% to the average US Packaging industry of 6.9% in 3 years.
  • If Ranpak Holdings's profit margin were to converge on the industry average, you could expect earnings to reach $34.9 million (and earnings per share of $0.4) by about August 2028, up from $-37.3 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bullish analyst cohort, the company would need to trade at a PE ratio of 25.4x on those 2028 earnings, up from -9.6x today. This future PE is greater than the current PE for the US Packaging industry at 22.1x.
  • Analysts expect the number of shares outstanding to grow by 1.37% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.35%, as per the Simply Wall St company report.

Ranpak Holdings Future Earnings Per Share Growth

Ranpak Holdings Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The accelerating pace of digitalization and adoption of paperless processes could reduce the need for physical shipments and thereby shrink the overall protective packaging market, putting sustained pressure on Ranpak's revenue growth.
  • Persistent customer concentration, particularly the increasing reliance on large enterprise accounts and multi-year deals, poses a risk that the loss or reduced purchasing of any key customer may significantly impact earnings and create greater revenue volatility.
  • The business faces intensifying competition from large multinational packaging firms as well as disruptive entrants with alternative sustainable packaging technologies, increasing the risk of price wars and potential market share loss that would compress net margins over time.
  • The company's automation and digital transformation initiatives remain a work in progress, and any under-investment or execution missteps could allow more advanced competitors to achieve greater operating efficiency, thereby pressuring Ranpak's net margins and limiting future profitability.
  • Increasing global trade disruptions, tariffs, and changing regulations-combined with sluggish economic conditions especially in Europe and APAC-threaten both input costs and end-market demand, resulting in margin volatility and possible impairment of earnings on a multi-year basis.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The assumed bullish price target for Ranpak Holdings is $8.0, which is the highest price target estimate amongst analysts. This valuation is based on what can be assumed as the expectations of Ranpak Holdings's future earnings growth, profit margins and other risk factors from analysts on the bullish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $8.0, and the most bearish reporting a price target of just $5.0.
  • In order for you to agree with the bullish analysts, you'd need to believe that by 2028, revenues will be $508.3 million, earnings will come to $34.9 million, and it would be trading on a PE ratio of 25.4x, assuming you use a discount rate of 8.4%.
  • Given the current share price of $4.24, the bullish analyst price target of $8.0 is 47.0% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystHighTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystHighTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystHighTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

Read more narratives