RFID And Sustainable Trends Will Expand Global Labeling Markets

Key Takeaways

• Rapid adoption of smart and sustainable labeling technologies drives premium growth, margin protection, and expands opportunities across digitized supply chains and environmentally conscious markets.
  
• Leadership in innovation, operational flexibility, and disciplined capital allocation support resilient earnings, margin improvements, and entry into high-growth, technology-driven segments.
  
• Heavy reliance on softening apparel and retail markets, trade volatility, and rising competition threaten growth, margin stability, and the pace of diversification for future resilience.

Catalysts

Operates as a materials science and digital identification solutions company in the United States, Europe, the Middle East, North Africa, Asia, Latin, America, and internationally.

• The accelerating global adoption of smart labels, RFID, and traceable technologies-seen in robust growth in food and logistics (mid-teens growth) and ongoing program rollouts (e.g., Kroger and new pilots)-positions Avery Dennison for sustained revenue expansion as more end-markets digitize their supply chains and inventory management.
  
• Rising consumer brand focus on sustainability and regulatory pressures is driving strong adoption of Avery Dennison's eco-friendly and recyclable labels (e.g., APR-recyclable tag launch), supporting both higher-margin product growth and protecting net margins as next-generation sustainable solutions command premium pricing.
  
• The company's leadership position and expanded innovation pipeline in high-value differentiated products (including new RFID/IL offerings and proprietary technologies) enables above-market growth rates in premium categories like graphics, reflectives, and team sports, providing mix improvement for operating margins.
  
• Enhanced operational flexibility from global manufacturing footprint and network optimization allows effective cost mitigation against trade/tariff volatility and supply chain disruptions-preserving margin stability and supporting resilient earnings even in a volatile macro environment.
  
• Strong free cash flow generation and disciplined capital allocation, including continued share repurchases and targeted M&A, provide avenues for accelerating EPS growth and expanding into high-growth, sustainable, and technology-driven labeling segments.

Avery Dennison Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Avery Dennison's revenue will grow by 4.0% annually over the next 3 years.
• Analysts assume that profit margins will increase from 8.1% today to 9.2% in 3 years time.
• Analysts expect earnings to reach $909.0 million (and earnings per share of $12.14) by about July 2028, up from $711.0 million today. The analysts are largely in agreement about this estimate.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 18.5x on those 2028 earnings, down from 18.9x today. This future PE is lower than the current PE for the US Packaging industry at 27.7x.
• Analysts expect the number of shares outstanding to decline by 2.76% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 6.61%, as per the Simply Wall St company report.

Avery Dennison Future Earnings Per Share Growth

Risks

• Ongoing trade policy uncertainty, particularly tariffs between the US, Europe, and Asia, is causing volatility in sourcing, order timing, and inventory management for apparel and general retail categories, which account for a significant portion of Avery Dennison's Intelligent Labels platform; this directly impacts sales growth and could lead to increased cost volatility and margin compression.
  
• Sales declines in the high-exposure apparel and general retail categories-down 6% in the quarter with muted customer sentiment and limited visibility for recovery-suggest the company's growth and earnings remain vulnerable to prolonged structural softness in these end-markets, particularly if secular trends shift further away from packaged apparel and retail merchandising.
  
• The company's Intelligent Labels (IL) platform, a key innovation area, remains anchored with over 70% exposure in slow-growing or effectively shrinking apparel and general retail, limiting the pace of long-term earnings and revenue growth unless rapid diversification into food, logistics, and other categories is achieved.
  
• Competitive pressures and industry commoditization, especially as digital tracking and alternative smart label technologies proliferate, threaten Avery Dennison's pricing power and margin profile, particularly if the company's innovation and network resilience do not outpace aggressive competitors in new and emerging technologies.
  
• Global operational adjustments to ongoing tariff disruptions and network rebalancing introduce one-off costs and potential inefficiencies, while increased R&D and restructuring expenses to drive innovation and process improvements may constrain net margins and free cash flow in periods of stagnant or inconsistent top-line growth.

Valuation

• The analysts have a consensus price target of $195.25 for Avery Dennison based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $223.0, and the most bearish reporting a price target of just $170.0.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $9.8 billion, earnings will come to $909.0 million, and it would be trading on a PE ratio of 18.5x, assuming you use a discount rate of 6.6%.
• Given the current share price of $172.27, the analyst price target of $195.25 is 11.8% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.