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Rising Retirement Demand Will Expand Annuity Markets

Published
02 Sep 25
AnalystHighTarget's Fair Value
US$72.00
38.6% undervalued intrinsic discount
05 Sep
US$44.23
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1Y
-0.3%
7D
-5.3%

Author's Valuation

US$72.0

38.6% undervalued intrinsic discount

AnalystHighTarget Fair Value

Key Takeaways

  • Brighthouse's sales and innovation position it to capture a larger share of the expanding retirement market, driving revenue and recurring income growth above industry trends.
  • Operational efficiency via digital transformation, rising demand for guaranteed income, and share repurchases support significant margin and earnings expansion potential.
  • Ongoing shifts in consumer preferences, regulatory pressures, and market volatility threaten Brighthouse's traditional business model, future growth prospects, and profitability.

Catalysts

About Brighthouse Financial
    Provides annuity and life insurance products in the United States.
What are the underlying business or industry changes driving this perspective?
  • Analyst consensus points to ongoing strong demand for annuity and life insurance products, but this likely understates Brighthouse's potential for outsized, above-industry premium growth as both record annuity and life sales signal the company is leveraging its product suite to capture disproportionate share of a rapidly expanding retirement market, leading to revenue outperformance.
  • The analyst consensus recognizes incremental workplace channel diversification via BlackRock's LifePath Paycheck, yet the scale-up in institutional, payroll-deducted flows could accelerate at a rate that transforms Brighthouse's risk, margin, and earnings profile materially faster than expected, unlocking a powerful, recurring source of high-quality fee and spread income.
  • Investors may be overlooking Brighthouse's capacity to drive sustained net margin expansion by deploying digital transformation and advanced automation across operations, further compounding the benefits of expense discipline to sharply improve operating leverage in the next 3-5 years.
  • As individual retirement anxiety intensifies amid declining public pension coverage, Brighthouse's core value proposition-guaranteed income and longevity protection-positions the company to become a primary beneficiary of a secular shift in U.S. household asset allocations, which can structurally increase premium inflows and recurring revenue.
  • Brighthouse's extensive use of reinsurance and its strong balance sheet enable ongoing opportunistic share repurchases, which could magnify EPS growth beyond current projections as the share base shrinks and ROE accelerates.

Brighthouse Financial Earnings and Revenue Growth

Brighthouse Financial Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more optimistic perspective on Brighthouse Financial compared to the consensus, based on a Fair Value that aligns with the bullish cohort of analysts.
  • The bullish analysts are assuming Brighthouse Financial's revenue will grow by 7.5% annually over the next 3 years.
  • The bullish analysts assume that profit margins will increase from 7.0% today to 14.9% in 3 years time.
  • The bullish analysts expect earnings to reach $1.5 billion (and earnings per share of $31.8) by about September 2028, up from $562.0 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bullish analyst cohort, the company would need to trade at a PE ratio of 3.4x on those 2028 earnings, down from 4.5x today. This future PE is lower than the current PE for the US Insurance industry at 14.6x.
  • Analysts expect the number of shares outstanding to decline by 3.71% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 11.53%, as per the Simply Wall St company report.

Brighthouse Financial Future Earnings Per Share Growth

Brighthouse Financial Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Persistent low interest rates or structurally lower yields may continue to limit investment returns on Brighthouse Financial's fixed income portfolios, pressuring net investment income and reducing net margins over the long term.
  • The accelerating consumer shift away from traditional annuities in favor of more flexible, digital, and fee-based solutions risks eroding Brighthouse's core revenue streams, potentially leading to a shrinking addressable market and lower long-term revenues.
  • Heavy reliance on variable annuity and Shield products with embedded guarantees exposes Brighthouse to heightened market and interest rate volatility, which can generate significant losses or capital strain during adverse economic cycles, impacting both net earnings and statutory capital ratios.
  • The company's lack of significant organic expansion, combined with the run-off nature of its legacy closed-block business and only modest growth in new product lines, may result in a gradually shrinking revenue base and weaker long-term earnings power.
  • Growing regulatory scrutiny, rising capital requirements, and increased competition from fintech and alternative asset managers are likely to increase compliance costs and compress industry margins, thereby limiting Brighthouse's return on equity and future earnings potential.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The assumed bullish price target for Brighthouse Financial is $72.0, which is the highest price target estimate amongst analysts. This valuation is based on what can be assumed as the expectations of Brighthouse Financial's future earnings growth, profit margins and other risk factors from analysts on the bullish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $72.0, and the most bearish reporting a price target of just $42.0.
  • In order for you to agree with the bullish analysts, you'd need to believe that by 2028, revenues will be $10.0 billion, earnings will come to $1.5 billion, and it would be trading on a PE ratio of 3.4x, assuming you use a discount rate of 11.5%.
  • Given the current share price of $44.23, the bullish analyst price target of $72.0 is 38.6% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystHighTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystHighTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystHighTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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