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Upcoming Corporate Split Will Unlock Value Despite Industry Headwinds

Published
06 Aug 24
Updated
13 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
-20.2%
7D
2.3%

Author's Valuation

US$27.138.4% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 13 Nov 25

Fair value Decreased 5.84%

KHC: Upcoming Company Breakup And Challenges Will Shape 2025 Outlook

The analyst price target for Kraft Heinz was reduced from $28.82 to $27.13 per share. This change reflects ongoing concerns among analysts about challenging industry conditions, a lower growth outlook, and persistent operational pressures.

Analyst Commentary

Following Kraft Heinz’s recent earnings report and corporate announcements, analysts have issued a number of updates to their outlooks and price targets. The general sentiment remains cautious, reflecting the many challenges the company faces in both its current operations and forward guidance. However, some analysts also see stabilizing factors that could support valuation over the longer term.

Bullish Takeaways

  • Several analysts note that the announced company split could potentially strengthen the valuation floor for Kraft Heinz shares. This signals structural support despite near-term challenges.
  • Neutral ratings and unchanged recommendations from larger institutions suggest that while expectations have moderated, there is not a consensus for aggressive downside from current levels.
  • Some analysts anticipate that sector pressures, particularly those affecting food producers broadly, may begin to ease if external conditions improve. This could allow for a more favorable operating environment over time.
  • Among coverage adjustments, there is an acknowledgment that agricultural and food retail segments may recover faster. This could possibly benefit Kraft Heinz’s diversified product exposure in certain scenarios.

Bearish Takeaways

  • Bearish analysts emphasize persistent operational pressures and a lack of expected relief for the remainder of the year, citing reduced earnings forecasts.
  • Concerns linger about deteriorating industry conditions, including disappointing organic sales trends and downward adjustments to guidance for 2025 and beyond.
  • The company’s planned split into two entities has created skepticism, with major shareholders expressing disappointment and ongoing questions about whether the move will unlock value.
  • There are warnings that soft fundamentals and the risk of shareholder selling could weigh on the stock. This is compounded by debate over value creation given the company’s execution track record.

What's in the News

  • Kraft Heinz break-up announcement could arrive as soon as next week. The company is planning to split off a significant part of its grocery business into a new entity, which may reverse much of the merged structure from 2015. (WSJ)
  • Kraft Mac & Cheese is launching a limited-edition Apple Pie flavor to celebrate Thanksgiving, combining two classic dishes in a single, unconventional offering.
  • HEINZ has partnered with Herschel Supply to launch a travel-ready luggage collection inspired by ketchup, targeting Gen Z and Millennial consumers interested in food and fashion collaborations.
  • The Kraft Heinz Company has updated guidance for fiscal year 2025 and now expects Organic Net Sales to decline by 3.0% to 3.5%, a downgrade from previous projections.
  • Kraft Heinz Canada has secured a multi-year deal to return HEINZ condiments to Maple Leaf Sports & Entertainment venues, including the Toronto Maple Leaf and Raptors’ home arena. The agreement will enhance the fan experience with new condiment stations.

Valuation Changes

  • Fair Value: The fair value estimate has decreased from $28.82 to $27.13 per share, reflecting a lower assessment of underlying company worth.
  • Discount Rate: The discount rate has risen slightly from 6.78% to 6.96%. This signals a modest increase in perceived risk or cost of capital.
  • Revenue Growth: Consensus projections for revenue growth have declined notably from 0.87% to 0.47%. This indicates a weaker sales outlook.
  • Net Profit Margin: The net profit margin estimate has edged up from 12.49% to 12.77%. This suggests minor improvements in expected profitability.
  • Future P/E: The projected future price-to-earnings (P/E) ratio has fallen from 12.00x to 11.30x. This implies a slightly lower valuation relative to future earnings.

Key Takeaways

  • Sustained investment in emerging markets, product innovation, and digital initiatives are expanding growth opportunities, market share, and pricing power for Kraft Heinz.
  • Portfolio optimization and disciplined brand investment are enhancing profitability, operating margins, and long-term earnings stability.
  • Weak core market performance, eroding margins, lagging innovation, and uncertain strategic moves threaten brand value, revenue growth, and long-term competitiveness.

Catalysts

About Kraft Heinz
    Manufactures and markets food and beverage products in North America and internationally.
What are the underlying business or industry changes driving this perspective?
  • Sustained investment in emerging markets, where both volume and margins are expanding at a double-digit rate, positions Kraft Heinz to capitalize on the rapid rise of the global middle class and urbanization, driving top line revenue growth and long-term earnings potential.
  • Accelerated product innovation and renovations, including health-focused and convenient offerings, are gaining traction and are forecast to comprise a growing percentage of sales, supporting incremental revenue opportunities and premium pricing that can boost net margins over time.
  • Strategic focus on e-commerce and direct-to-consumer initiatives is yielding improved distribution reach and efficiency, which may lower cost-to-serve and enhance market share, supporting improved operating margins and topline growth.
  • Ongoing portfolio optimization-divesting non-core brands and reinvesting into high-margin segments and key power brands-should lead to structurally higher operating margins and improved profitability in future periods.
  • Continued disciplined investment in marketing and the Brand Growth System, especially in North America retail, is already showing performance improvement and is expected to stabilize and eventually reaccelerate top line revenue while maintaining pricing power in an environment of rising consumer price sensitivity.

Kraft Heinz Earnings and Revenue Growth

Kraft Heinz Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Kraft Heinz's revenue will grow by 1.0% annually over the next 3 years.
  • Analysts assume that profit margins will increase from -20.8% today to 12.5% in 3 years time.
  • Analysts expect earnings to reach $3.3 billion (and earnings per share of $2.9) by about September 2028, up from $-5.3 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as $1.8 billion.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 12.3x on those 2028 earnings, up from -6.0x today. This future PE is lower than the current PE for the US Food industry at 19.5x.
  • Analysts expect the number of shares outstanding to decline by 2.12% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 6.78%, as per the Simply Wall St company report.

Kraft Heinz Future Earnings Per Share Growth

Kraft Heinz Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The $9.3 billion noncash impairment charge triggered by a sustained decline in Kraft Heinz's stock price highlights ongoing challenges in the perceived and carrying value of its intangible assets, signaling long-term risks to brand equity and raising concerns about stagnant or declining revenues and shareholder returns.
  • Despite ongoing investments and promotional activity, management acknowledged persistent volume declines and cited North America retail as a "gating factor" for overall growth, suggesting weak core market performance may continue to pressure revenues and limit top-line recovery.
  • The company's response to inflation revealed that pricing growth (around 1%) remains well below input cost inflation (5–7%), and while commodity inflation may ease, stubbornly high pockets like meat and coffee and elevated tariffs (with 100 bps impact rolling to 180 bps next year) threaten to erode net margins and future earnings.
  • The innovation rate as a percent of sales, while improving from 1.6% to 3%, remains well below peers, indicating that Kraft Heinz's response to consumer demand for health-focused, fresher food and competitive product development continues to lag, risking future relevance and revenue growth.
  • Uncertainty around potential strategic transactions or business separation raises the risk of dis-synergies, higher costs, and execution risk, rather than guaranteed value creation; such maneuvers may impose further strain on operating margins and cash flows if not managed carefully.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $29.711 for Kraft Heinz based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $51.0, and the most bearish reporting a price target of just $27.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $26.1 billion, earnings will come to $3.3 billion, and it would be trading on a PE ratio of 12.3x, assuming you use a discount rate of 6.8%.
  • Given the current share price of $26.67, the analyst price target of $29.71 is 10.2% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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