Update shared on 13 Nov 2025
Fair value Decreased 5.84%The analyst price target for Kraft Heinz was reduced from $28.82 to $27.13 per share. This change reflects ongoing concerns among analysts about challenging industry conditions, a lower growth outlook, and persistent operational pressures.
Analyst Commentary
Following Kraft Heinz’s recent earnings report and corporate announcements, analysts have issued a number of updates to their outlooks and price targets. The general sentiment remains cautious, reflecting the many challenges the company faces in both its current operations and forward guidance. However, some analysts also see stabilizing factors that could support valuation over the longer term.
Bullish Takeaways
- Several analysts note that the announced company split could potentially strengthen the valuation floor for Kraft Heinz shares. This signals structural support despite near-term challenges.
- Neutral ratings and unchanged recommendations from larger institutions suggest that while expectations have moderated, there is not a consensus for aggressive downside from current levels.
- Some analysts anticipate that sector pressures, particularly those affecting food producers broadly, may begin to ease if external conditions improve. This could allow for a more favorable operating environment over time.
- Among coverage adjustments, there is an acknowledgment that agricultural and food retail segments may recover faster. This could possibly benefit Kraft Heinz’s diversified product exposure in certain scenarios.
Bearish Takeaways
- Bearish analysts emphasize persistent operational pressures and a lack of expected relief for the remainder of the year, citing reduced earnings forecasts.
- Concerns linger about deteriorating industry conditions, including disappointing organic sales trends and downward adjustments to guidance for 2025 and beyond.
- The company’s planned split into two entities has created skepticism, with major shareholders expressing disappointment and ongoing questions about whether the move will unlock value.
- There are warnings that soft fundamentals and the risk of shareholder selling could weigh on the stock. This is compounded by debate over value creation given the company’s execution track record.
What's in the News
- Kraft Heinz break-up announcement could arrive as soon as next week. The company is planning to split off a significant part of its grocery business into a new entity, which may reverse much of the merged structure from 2015. (WSJ)
- Kraft Mac & Cheese is launching a limited-edition Apple Pie flavor to celebrate Thanksgiving, combining two classic dishes in a single, unconventional offering.
- HEINZ has partnered with Herschel Supply to launch a travel-ready luggage collection inspired by ketchup, targeting Gen Z and Millennial consumers interested in food and fashion collaborations.
- The Kraft Heinz Company has updated guidance for fiscal year 2025 and now expects Organic Net Sales to decline by 3.0% to 3.5%, a downgrade from previous projections.
- Kraft Heinz Canada has secured a multi-year deal to return HEINZ condiments to Maple Leaf Sports & Entertainment venues, including the Toronto Maple Leaf and Raptors’ home arena. The agreement will enhance the fan experience with new condiment stations.
Valuation Changes
- Fair Value: The fair value estimate has decreased from $28.82 to $27.13 per share, reflecting a lower assessment of underlying company worth.
- Discount Rate: The discount rate has risen slightly from 6.78% to 6.96%. This signals a modest increase in perceived risk or cost of capital.
- Revenue Growth: Consensus projections for revenue growth have declined notably from 0.87% to 0.47%. This indicates a weaker sales outlook.
- Net Profit Margin: The net profit margin estimate has edged up from 12.49% to 12.77%. This suggests minor improvements in expected profitability.
- Future P/E: The projected future price-to-earnings (P/E) ratio has fallen from 12.00x to 11.30x. This implies a slightly lower valuation relative to future earnings.
Disclaimer
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