Last Update03 Oct 25Fair value Increased 2.94%
Vita Coco Company's analyst fair value estimate has increased by approximately $1.22 to $42.78 per share, as analysts factor in continued sales momentum and updated valuation assumptions. This comes despite some concern over future margins and tariff-related headwinds.
Analyst Commentary
Recent Street research reveals a mix of optimism and caution regarding Vita Coco Company's outlook, reflecting both the company's strong market position and ongoing industry challenges.
Bullish Takeaways
- Bullish analysts highlight Vita Coco's continued sales momentum, seeing the company benefit from sustained demand in a double-digit growth category.
- Valuation upgrades and raised price targets reflect confidence in Vita Coco's ability to offset tariff pressures, thanks to sourcing flexibility and pricing power.
- The company's premium market multiple is viewed as justified, given its leading share gains and robust execution.
- Some analysts believe recent share price pullbacks tied to tariff concerns are excessive, noting the underlying business remains fundamentally strong.
Bearish Takeaways
- Bearish analysts express concern about future gross margins and adjusted EBITDA, forecasting these metrics below consensus because of ongoing tariff headwinds.
- The stock is considered one of the most expensive in the consumer staples sector, prompting caution regarding continued upside potential.
- High investor sentiment and the company's valuation premium are viewed as creating a challenging setup for 2026.
- Uncertainty over the company’s ability to fully navigate cost pressures, particularly related to tariffs, remains a point of concern.
What's in the News
- Vita Coco introduced its first-ever Halloween mystery kits for Labubu dolls, featuring costumes inspired by the new Strawberries & Creme and Orange & Creme Treats flavors. These kits are available in limited quantities to loyalty members starting October 1 (Key Developments).
- The company launched "Major League Hydration by Vita Coco," which features an all-star athlete roster including Travis Hunter, Min Woo Lee, Amanda Anisimova, and RedFoo. The campaign highlights coconut water as their preferred fitness hydration (Key Developments).
- Vita Coco raised its full-year 2025 financial guidance, projecting net sales between $565 million and $580 million. The company anticipates high-teens growth in coconut water and a gross margin near 36%, taking into account higher costs and tariffs, but expects these to be offset by price increases and a branded product mix (Key Developments).
- From April 1 to July 30, 2025, Vita Coco completed a share buyback, repurchasing 284,728 shares for $8.55 million. This totals 1.52% of shares, amounting to $22.86 million, under the buyback program announced in October 2023 (Key Developments).
Valuation Changes
- Fair Value Estimate has risen slightly from $41.56 to $42.78 per share.
- Discount Rate remains unchanged at 6.78%.
- Revenue Growth is projected modestly higher, increasing from 10.52% to 10.61%.
- Net Profit Margin has edged down from 13.62% to 13.35%.
- Future P/E Ratio has increased from 28.0x to 29.4x, indicating a higher valuation multiple.
Key Takeaways
- Expanding product offerings and international market investments are driving diversified revenue growth and increased market share.
- Focus on sustainability and supply chain improvements is enhancing brand loyalty, pricing power, and long-term margin stability.
- Elevated costs from tariffs, freight volatility, and SG&A spending threaten margins, while category overexposure and private label weakness increase risks to sustained revenue growth.
Catalysts
About Vita Coco Company- Develops, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific.
- Continued strong growth in coconut water household penetration and per-household consumption in both the U.S. and key international markets (U.K., Germany), coupled with low current category penetration compared to traditional juices, indicates a long runway for volume and revenue growth as health-conscious consumers seek natural and "better-for-you" alternatives.
- Ongoing expansion into new product adjacencies (such as Vita Coco Treats and coconut milk-based beverages) is creating new consumption occasions and diversifying revenue streams, supporting topline growth and potentially enhancing gross margins with premium offerings.
- Heightened investment in international markets (notably Europe) is resulting in accelerating sales growth and market share gains, with management expecting international revenues to ultimately rival the Americas business, thus significantly impacting consolidated revenues and earnings power.
- Enhanced brand positioning around sustainability and ethical sourcing aligns with rising consumer and retailer environmental expectations, which could drive pricing power, margin expansion, and increased brand loyalty over time.
- Operational improvements in supply chain flexibility and scale-including expanded sourcing regions, negotiated cost mitigations, and the potential for ocean freight rate normalization-are expected to help manage input cost volatility, supporting longer-term gross and net margin improvement.
Vita Coco Company Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Vita Coco Company's revenue will grow by 10.5% annually over the next 3 years.
- Analysts assume that profit margins will increase from 11.5% today to 13.6% in 3 years time.
- Analysts expect earnings to reach $103.0 million (and earnings per share of $1.72) by about September 2028, up from $64.4 million today.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 28.0x on those 2028 earnings, down from 34.0x today. This future PE is greater than the current PE for the US Beverage industry at 24.4x.
- Analysts expect the number of shares outstanding to grow by 0.16% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 6.78%, as per the Simply Wall St company report.
Vita Coco Company Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Ongoing tariff uncertainty and the possibility of increased U.S. tariffs on coconut imports (potentially rising from the 10% baseline to 19%-20% or higher) could significantly raise Vita Coco's cost of goods sold, creating gross margin pressure and potentially impacting net earnings, especially due to the company's reliance on coconuts sourced mainly from Southeast Asia and Brazil.
- Elevated and volatile ocean freight rates have negatively impacted gross margins (down 450 basis points year-over-year), and continued unpredictability in global shipping costs may compress margins further or introduce earnings volatility until freight costs normalize.
- Weakness or volatility in the private label segment-including recent losses of some private label business and uncertain timing/size of potential wins in 2026-creates risk of slower revenue growth or declining segment revenue, especially as branded growth may not fully offset private label declines in the near term.
- Increased SG&A expenses driven by ongoing international expansion, marketing investments, and higher people and incentive costs can offset top-line growth and pressure net margins if sales growth does not continue at an aggressive pace or if new innovations (like Treats) underperform expectations.
- Overexposure to a single category (coconut water/coconut-based beverages) poses risk if consumer preferences shift due to concerns over water use, sugar/calorie content, or single-use packaging, potentially limiting future revenue growth and leaving Vita Coco vulnerable to new competitive entrants or changes in long-term health and wellness trends.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $41.556 for Vita Coco Company based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $45.0, and the most bearish reporting a price target of just $36.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $755.8 million, earnings will come to $103.0 million, and it would be trading on a PE ratio of 28.0x, assuming you use a discount rate of 6.8%.
- Given the current share price of $38.59, the analyst price target of $41.56 is 7.1% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.