Digital Payments Integration And Automation Will Secure Future Market Leadership

Published
30 May 25
Updated
15 Aug 25
AnalystConsensusTarget's Fair Value
US$8.19
33.7% undervalued intrinsic discount
15 Aug
US$5.43
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1Y
-34.1%
7D
5.4%

Author's Valuation

US$8.2

33.7% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update08 Aug 25
Fair value Increased 3.79%

Repay Holdings’ consensus price target increased as analysts noted a lower forward P/E and a modestly improved net profit margin, supporting the new fair value of $8.12.


What's in the News


  • Repay Holdings announced enhancements to its MeridianLink integration, enabling credit unions and banks to offer streamlined account funding via debit card, ACH, and digital wallets (Apple Pay, Google Pay), improving onboarding and consumer payment experience.
  • No shares were repurchased in Q1 2025, though the company completed the repurchase of 1,575,006 shares ($13.69 million) under its previous buyback program.
  • The company increased its equity buyback authorization by $25 million, raising the total to $75 million.
  • Expected Q2 2025 earnings release date is August 8, 2025.

Valuation Changes


Summary of Valuation Changes for Repay Holdings

  • The Consensus Analyst Price Target has risen slightly from $7.89 to $8.12.
  • The Future P/E for Repay Holdings has fallen from 18.37x to 17.41x.
  • The Net Profit Margin for Repay Holdings has risen slightly from 16.24% to 16.76%.

Key Takeaways

  • Expanding digital payment adoption and deepening integrations position Repay for sustained growth in revenue, profit, and market share across multiple financial sectors.
  • Strategic investments in automation, payment security, and targeted enterprise sales are expected to drive cost efficiency, margin expansion, and organic growth.
  • Exposure to client concentration, sector weakness, and debt refinancing challenges may constrain growth opportunities and future profitability despite ongoing investment in product and sales initiatives.

Catalysts

About Repay Holdings
    A payments technology company, provides integrated payment processing solutions that enables consumers and businesses to make payments using electronic payment methods in the United States.
What are the underlying business or industry changes driving this perspective?
  • The accelerating transition from cash and checks to digital payments, along with expanding integrations into core financial institution and credit union software, positions Repay to benefit from broad-based growth in electronic transaction volumes-driving sustained revenue and gross profit expansion.
  • Increasing demand for faster, more secure digital and real-time payment flows-exemplified by enhancements in account funding and AP automation-supports Repay's ability to capture share in both consumer and B2B verticals, which should boost adoption, transaction volumes, and operating leverage over time.
  • Continued execution of targeted go-to-market strategies, expanded enterprise sales efforts, and building of healthy sales pipelines in underpenetrated industries (auto, healthcare, government, nonprofit) are likely to accelerate organic growth, supporting both revenue momentum and EBITDA improvement.
  • Strategic technology investments into workflow automation, process productivity, and payment security (such as vendor payment validation and fraud prevention in AP) have the potential to expand net margins by reducing operating costs and differentiating Repay in a security-conscious market.
  • Ongoing growth of Repay's supplier network (up 47% YoY), increasing adoption of TotalPay and enhanced ACH offerings, and cross-selling opportunities via embedded and integrated payment partnerships are poised to drive incremental gross profit and support long-term earnings growth.

Repay Holdings Earnings and Revenue Growth

Repay Holdings Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Repay Holdings's revenue will grow by 5.0% annually over the next 3 years.
  • Analysts are not forecasting that Repay Holdings will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate Repay Holdings's profit margin will increase from -35.8% to the average US Diversified Financial industry of 15.2% in 3 years.
  • If Repay Holdings's profit margin were to converge on the industry average, you could expect earnings to reach $54.5 million (and earnings per share of $0.79) by about August 2028, up from $-111.1 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 13.7x on those 2028 earnings, up from -4.0x today. This future PE is lower than the current PE for the US Diversified Financial industry at 16.4x.
  • Analysts expect the number of shares outstanding to decline by 6.99% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 9.79%, as per the Simply Wall St company report.

Repay Holdings Future Earnings Per Share Growth

Repay Holdings Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The company experienced both revenue and gross profit growth that was only 1% and saw a reported gross profit decline of 2% year-over-year, with ongoing headwinds from notable client losses and political cycles; this indicates a risk of revenue stagnation or volatility if major clients depart or verticals underperform, impacting long-term revenue and EBITDA stability.
  • REPAY's Business Payments segment reported a gross profit decline of 5% year-over-year, impacted significantly by client loss and ongoing softness in its AR client base; persistent underperformance or inability to scale adoption in these segments could suppress long-term growth and margin expansion.
  • Heavy reliance on U.S. consumer finance and auto lending verticals, which are cited as showing pockets of softness and pre-existing challenges, leaves REPAY exposed to sector-specific downturns or regulatory shifts that could materially affect revenue and net earnings growth.
  • The need to use its $250 million revolver to partially cover $220 million in convertible debt maturing in early 2026, due to insufficient cash on hand to retire the notes in full, may increase leverage and constrain future investment options, potentially limiting net margins and earnings flexibility.
  • Although REPAY is investing in enterprise sales, go-to-market improvements, and new product integrations like TotalPay, the absence of material impact from new verticals (e.g., mortgage) and uncertain adoption rates among existing and new clients present an execution risk that could delay or dampen anticipated acceleration in revenue and profit growth.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $8.188 for Repay Holdings based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $12.0, and the most bearish reporting a price target of just $5.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $359.1 million, earnings will come to $54.5 million, and it would be trading on a PE ratio of 13.7x, assuming you use a discount rate of 9.8%.
  • Given the current share price of $5.51, the analyst price target of $8.19 is 32.7% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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