Rush Street InteractiveRSI
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Fair Value
US$26.68
Share price06 Jul
US$25.922.9% undervalued intrinsic discount
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1Y32.38%
7D-15.76%

Online Casino Saturation And Latin American Tax Risks Will Constrain Long-Term Earnings Expansion

Analyst Low Target compiles bearish analysts opinions to create narratives which represent one standard deviation below the consensus price target, using forecasted revenue and earnings figures, as well as the transcripts of earnings calls.

Published
23 Dec 25
Updated
06 Jul 26
Views
20
Not Invested

Last Update 06 Jul 26

Fair value Increased 48%

RSI: Overextended Pricing Will Face Pressure From Insider Selling

Analysts have raised their fair value estimate for Rush Street Interactive to $26.68 from $18.00, citing updated assumptions around revenue growth, profit margins, discount rates and future P/E multiples in their models.

What’s in the News for Rush Street Interactive

  • Rush Street Interactive stock fell 5.0% on June 30, 2026, and a GF Score of 65 along with an assessment that the shares trade about 209.1% above one intrinsic value estimate have drawn attention to valuation risks for investors (source: recent GF Score news report).
  • Insiders have sold about US$308.5m worth of Rush Street Interactive stock over the last three months, which some investors may view as a signal about sentiment around the current share price (source: recent GF Score news report).
  • Rush Street Interactive has been added to multiple equity indices, including the S&P Composite 1500, S&P 1000, S&P 600, S&P 600 Consumer Discretionary sector, and the Russell 2000 Defensive and Russell 2000 Growth Defensive indices.
  • The company completed a US$260m follow on equity offering of 10,000,000 Class A shares at US$26 per share, with several investment banks added as co lead underwriters.
  • Rush Street Interactive’s board authorized a share repurchase program of up to US$100m of Class A common stock and reported that, under a prior buyback announced on October 30, 2024, it had repurchased 733,019 shares for about US$7.63m.

Valuation Changes for Rush Street Interactive

  • Fair Value: The fair value estimate has risen meaningfully to $26.68 from $18.00, reflecting updated assumptions in the valuation model.
  • Discount Rate: The discount rate has fallen slightly to 8.27% from 8.33%. This is a small adjustment that modestly increases the present value of Rush Street Interactive’s projected cash flows.
  • Revenue Growth: The revenue growth assumption has risen to 16.34% from 13.54%. This indicates a higher expected top line expansion for Rush Street Interactive in the model.
  • Net Profit Margin: The profit margin assumption has risen to 2.99% from 2.46%. This implies a modestly higher expected level of profitability on future revenue.
  • Future P/E: The future P/E multiple has risen to 73.49x from 64.90x. This signals a higher assumed valuation ratio applied to Rush Street Interactive’s projected earnings.
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Catalysts

About Rush Street Interactive

Rush Street Interactive operates regulated online casino and sports betting platforms across North and Latin America.

What are the underlying business or industry changes driving this perspective?

  • Although RSI continues to post record online casino growth and double digit North American MAU expansion, the increasingly saturated U.S. and Canadian iCasino landscape limits incremental share gains. This could slow the current 20 percent revenue growth trajectory and cap long term earnings expansion.
  • Despite strong momentum in Latin America with rapidly rising MAUs, mounting regulatory and tax uncertainty in Colombia and potential higher gaming taxes in Mexico risk compressing net revenue and EBITDA margins just as these markets scale. This could dilute the benefit of current GGR growth.
  • While the company’s proprietary platform and payment innovations support attractive customer acquisition costs and engagement, ongoing requirements to reinvest in technology, compliance and responsible gaming to keep pace with evolving regulation may absorb a growing share of gross profit. This could limit future margin expansion.
  • Although expanding online casino legalization in jurisdictions like Alberta and select U.S. states could unlock new markets, slower than expected legislative progress or tighter tax regimes may result in lower than modeled returns on these entries. This may mute their contribution to long term revenue and EBITDA growth.
  • While the shift toward higher value online casino play and in game wagering structurally supports higher hold rates, elevated competition and rising bonusing needs to defend share could keep ARPMAU under pressure. This may constrain operating leverage and earnings growth even as the user base expands.
NYSE:RSI Earnings & Revenue Growth as at Dec 2025
NYSE:RSI Earnings & Revenue Growth as at Dec 2025

Assumptions

How have these above catalysts been quantified?

  • This narrative explores a more pessimistic perspective on Rush Street Interactive compared to the consensus, based on a Fair Value that aligns with the bearish cohort of analysts.
  • The bearish analysts are assuming Rush Street Interactive's revenue will grow by 16.3% annually over the next 3 years.
  • The bearish analysts are assuming Rush Street Interactive's profit margins will remain the same at 3.0% over the next 3 years.
  • The bearish analysts expect earnings to reach $58.5 million (and earnings per share of $0.73) by about July 2029, up from $37.1 million today. However, there is some disagreement amongst the analysts with the more bullish ones expecting earnings as high as $89.0 million.
  • In order for the above numbers to justify the price target of the more bearish analyst cohort, the company would need to trade at a PE ratio of 73.6x on those 2029 earnings, down from 90.5x today. This future PE is greater than the current PE for the US Hospitality industry at 23.8x.
  • The bearish analysts expect the number of shares outstanding to grow by 7.0% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 8.27%, as per the Simply Wall St company report.

Risks

What could happen that would invalidate this narrative?

  • The sustained acceleration in North American online casino MAU growth, including 46 percent year over year growth in higher value casino markets and record first time depositors achieved with lower customer acquisition costs, could drive structurally faster revenue growth than expected and support continued expansion in earnings.
  • Ongoing mix shift toward regulated online casino, where RSI already demonstrates strong product differentiation, higher player retention and improving gross margins, may enhance operating leverage over time and result in higher net margins and earnings than implied by a flat share price outlook.
  • Planned geographic expansion, such as the anticipated day one launch in Alberta and potential legalization of online casino in additional U.S. states under budget pressure, could open new high value markets and materially increase long term revenue and profitability.
  • The temporary nature of adverse tax effects in Colombia, including the VAT structure and proposed 2026 tax reform that management believes lacks congressional support, together with rationalized bonusing when conditions normalize, could lead to a step up in net revenue and EBITDA margin from Latin America.
  • The company’s strong balance sheet with substantial unrestricted cash and no debt, combined with continued investment in proprietary technology and payments innovation that improves both player experience and transaction costs, may enable outsized reinvestment returns and support faster earnings growth and higher valuation multiples.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The assumed bearish price target for Rush Street Interactive is $26.68, which represents up to two standard deviations below the consensus price target of $30.18. This valuation is based on what can be assumed as the expectations of Rush Street Interactive's future earnings growth, profit margins and other risk factors from analysts on the more bearish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $33.0, and the most bearish reporting a price target of just $26.0.
  • In order for you to agree with the more bearish analyst cohort, you'd need to believe that by 2029, revenues will be $2.0 billion, earnings will come to $58.5 million, and it would be trading on a PE ratio of 73.6x, assuming you use a discount rate of 8.3%.
  • Given the current share price of $32.22, the analyst price target of $26.68 is 20.7% lower. Despite analysts expecting the underlying business to improve, they seem to believe the market's expectations are too high.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystLowTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystLowTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystLowTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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Fair Value vs Share Price

US$26.68
vs US$25.922.9% undervalued intrinsic discount
PastFuture-105m2b2018202020222024202620282029Revenue US$2.0bEarnings US$58.5m
16.3%
Revenue growth
3%
Profit margin

Recent News & Updates

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Recent updates

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Company analysis

Flawless balance sheet with high growth potential.

Market capUS$6.6b
PB16.2x
Estimated Growth17.0%
Dividend YieldN/A
Full analysis

CEO & management

Richard Schwartz
CEO
4.6yrs
CEO Tenure

Operates as an online casino and sports betting company in the United States, Canada, and Latin America.