Revamped Attractions And Digital Integration Will Boost Demand

AN
AnalystConsensusTarget
Consensus Narrative from 13 Analysts
Published
02 Sep 24
Updated
08 Aug 25
AnalystConsensusTarget's Fair Value
US$35.31
32.6% undervalued intrinsic discount
08 Aug
US$23.79
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1Y
-44.9%
7D
-19.9%

Author's Valuation

US$35.3

32.6% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update08 Aug 25

As both consensus revenue growth and net profit margin forecasts for Six Flags Entertainment remained stable, analysts maintained their fair value estimate, with the price target unchanged at $35.31.


What's in the News


  • CEO Richard A. Zimmerman to step down by end of 2025; board initiates successor search including internal and external candidates.
  • Six Flags Hurricane Harbor Arlington opens Splash Island, a 58,000 square foot water playground with 17 slides, 110 interactive features, and enhanced family amenities.
  • Reimagined Smokehouse on the Water restaurant debuts with a new menu at Hurricane Harbor Arlington.
  • Six Flags Entertainment added to Russell 2000 Growth-Defensive Index, Russell 2000 Defensive Index, and Russell 2000 Value-Defensive Index.

Valuation Changes


Summary of Valuation Changes for Six Flags Entertainment

  • The Consensus Analyst Price Target remained effectively unchanged, at $35.31.
  • The Consensus Revenue Growth forecasts for Six Flags Entertainment remained effectively unchanged, at 5.3% per annum.
  • The Net Profit Margin for Six Flags Entertainment remained effectively unchanged, at 7.45%.

Key Takeaways

  • Enhanced digital platforms, premium offerings, and new attractions are driving higher guest spending, operational efficiency, and more predictable recurring revenue.
  • The Cedar Fair merger and rigorous cost discipline are structurally lowering the cost base, improving margins, and accelerating debt reduction through stronger free cash flow.
  • High debt, weather-related volatility, aging assets, geographic concentration, and industry-wide cost pressures threaten profitability, revenue stability, and long-term earnings potential.

Catalysts

About Six Flags Entertainment
    Operates amusement parks and resort properties in North America.
What are the underlying business or industry changes driving this perspective?
  • The resurgence in attendance and season pass sales following the launch of new attractions and the reimagined all-park pass structure suggests heightened consumer demand for in-person experiences as weather normalizes, supporting higher recurring revenue and improved earnings visibility.
  • Integration of advanced digital platforms-including a reengineered ticketing system, upgraded mobile app, and enhanced e-commerce functionality-promises greater operational efficiency, better guest personalization, and dynamic pricing, which should lift per-capita guest spend and expand operating margins.
  • Consolidation synergies from the Cedar Fair merger, ongoing portfolio optimization, and aggressive cost discipline (targeting $120M in permanent annual savings) are expected to structurally lower the cost base, raising net margins and accelerating deleveraging through more robust free cash flow.
  • Strategic investment in premium offerings such as Fast Lane and all-season dining, reinforced by successful capital projects (e.g., new coasters), are already driving notable uplifts in premium product sales and overall per-capita in-park spend, positively impacting both revenue and net margin mix.
  • The ongoing shift toward multi-park loyalty products and enhanced membership/season pass programs is increasing predictability of revenue, boosting guest lifetime value, and aligning Six Flags to benefit from broader consumer preferences for recurring, experience-based spending.

Six Flags Entertainment Earnings and Revenue Growth

Six Flags Entertainment Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Six Flags Entertainment's revenue will grow by 5.5% annually over the next 3 years.
  • Analysts assume that profit margins will increase from -15.3% today to 8.9% in 3 years time.
  • Analysts expect earnings to reach $332.5 million (and earnings per share of $3.51) by about August 2028, up from $-483.6 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 18.3x on those 2028 earnings, up from -5.1x today. This future PE is lower than the current PE for the US Hospitality industry at 21.6x.
  • Analysts expect the number of shares outstanding to grow by 0.94% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.

Six Flags Entertainment Future Earnings Per Share Growth

Six Flags Entertainment Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • High leverage remains a major concern, with net debt at $5.3 billion and a leverage ratio of 6.2x annualized EBITDA-significantly above the company's target-resulting in high interest expenses ($320–330 million/year) and leaving Six Flags vulnerable to rising rates or revenue shocks, which could constrain net margins and earnings over the long term.
  • Severe weather disruptions led to a 12% year-over-year attendance decline and forced nearly 20% of operating days to close in Q2; as climate change drives more frequent extreme weather, Six Flags risks enduring recurring revenue volatility, attendance risk, and elevated insurance costs that could depress both revenues and margins.
  • The company's asset base includes aging or underperforming parks, with management acknowledging reinvestment needs to improve guest satisfaction and address competitive pressure; deferring necessary capex could further depress guest experience and revenue growth, while higher investment may strain free cash flow and profitability.
  • The business is highly concentrated in North America and its largest 15–16 parks drive 90% of EBITDA, leaving Six Flags exposed to localized economic shocks, regulatory changes, and competitive threats, thereby undermining revenue stability and long-term earnings predictability.
  • Industry-wide risks persist from rising labor costs, labor shortages, and stricter regulations (safety, ADA, liability insurance), contributing to margin compression and higher operating expenses, while competition from alternative leisure and digital/at-home experiences could limit attendance growth and pressure top-line revenue over time.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $41.692 for Six Flags Entertainment based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $60.0, and the most bearish reporting a price target of just $30.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $3.7 billion, earnings will come to $332.5 million, and it would be trading on a PE ratio of 18.3x, assuming you use a discount rate of 12.3%.
  • Given the current share price of $24.32, the analyst price target of $41.69 is 41.7% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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