Domestic Travel Expansion And Digital Integration Will Drive Hotel Resurgence

Key Takeaways

• Expansion into lower-tier cities and a shift to an asset-light model position the company to benefit from domestic travel trends and market resilience.
  
• Digitalization, loyalty program enhancements, and supply-chain innovations are expected to lower costs, drive direct bookings, and support sustainable margin improvement.
  
• Aggressive expansion amid weak demand, asset cannibalization, and market headwinds threaten long-term revenue, margin stability, and overall profitability.

Catalysts

Develops leased and owned, manachised, and franchised hotels in the People’s Republic of China.

• The ongoing expansion into lower-tier cities and network growth-despite short-term RevPAR pressure and a challenging macro backdrop-positions H World Group to capitalize on rising domestic travel fueled by urbanization and an expanding middle class, supporting robust top-line revenue growth as the economic environment normalizes.
  
• Rapid digitalization and enhancements in H Rewards membership program-including deeper direct booking integration, price guarantees, and cross-industry partnerships-are expected to further reduce customer acquisition costs and drive higher net margins as direct bookings increase.
  
• Continued shift to an asset-light business model (manachised and franchised hotels) is delivering stable and expanding gross margins, with these operations now representing a growing share of the company's earnings, which helps insulate overall profitability against market volatility and property-specific risks.
  
• Supply chain innovations and product upgrades-such as the HanTing 4.0 rollout and increased modularization-are reducing CapEx, lowering ongoing OpEx, and shortening construction timelines, supporting sustainable margin improvement and more efficient expansion.
  
• The "Golden Triangle" of strong brands (HanTing, Ji Hotel, Orange Hotel) and rapid upper-midscale growth (Intercity Hotel) enable deeper market penetration, improved average daily rates, and significant earnings diversification across multiple customer segments, underpinning structural earnings growth potential.

H World Group Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming H World Group's revenue will grow by 5.9% annually over the next 3 years.
• Analysts assume that profit margins will increase from 13.7% today to 20.8% in 3 years time.
• Analysts expect earnings to reach CN¥5.9 billion (and earnings per share of CN¥16.46) by about August 2028, up from CN¥3.3 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as CN¥4.9 billion.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 21.1x on those 2028 earnings, down from 22.4x today. This future PE is lower than the current PE for the US Hospitality industry at 23.1x.
• Analysts expect the number of shares outstanding to decline by 1.16% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 10.58%, as per the Simply Wall St company report.

H World Group Future Earnings Per Share Growth

Risks

• The large increase in hotel supply over the past two years, combined with macroeconomic uncertainties and weakened consumer spending, is resulting in negative pressure on RevPAR (revenue per available room), which the company expects to remain slightly below previous guidance, potentially impacting long-term revenue growth.
  
• The strategy of rapid expansion and deeper penetration into lower-tier cities creates risk of overexpansion, especially if local economic growth underperforms, leading to potential underutilization of assets and future pressure on operating margins and earnings.
  
• Persistent pressure from new higher-quality hotel openings is cannibalizing older versions of existing hotels (especially HanTing 2.0/2.5 and below), resulting in declining same-store RevPAR and requiring ongoing capital investment or upgrades, which may weigh on net margins and require significant CapEx.
  
• The company's ongoing reduction of leased and owned asset exposure (asset-heavy business) leads to shrinking profit contributions from this segment, while efforts to negotiate rent reductions and optimize costs may not fully offset margin declines or lost profitability, pressuring overall group earnings quality.
  
• Market conditions, including extreme weather events, ongoing macro uncertainty, and aggressive discounting by local governments to boost leisure travel demand, create a challenging and unpredictable environment for maintaining growth in occupancy and room rates, adding long-term risks to the stability of revenue and margin forecasts.

Valuation

• The analysts have a consensus price target of $43.366 for H World Group based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $54.97, and the most bearish reporting a price target of just $34.57.
  
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CN¥28.5 billion, earnings will come to CN¥5.9 billion, and it would be trading on a PE ratio of 21.1x, assuming you use a discount rate of 10.6%.
  
• Given the current share price of $33.35, the analyst price target of $43.37 is 23.1% higher.
  
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.