Atour Lifestyle Holdings Community

How does Atour make money? Atour is a hotel management company, mainly with its own hotels, as it seeks greater efficiency by reducing the number of rented hotels (only 32 as of December 2024).

Key Takeaways Rapid expansion in smaller Chinese cities and an asset-light franchise strategy positions the company for long-term, scalable growth with improved margins. Emphasis on experiential brands, digital retail, and a growing membership program strengthens customer loyalty, premium pricing, and profitability.