Last Update 04 Dec 25
Fair value Increased 2.14%DG: Holiday Promotions And Improved Guidance Will Support Steady Earnings Outlook
Analysts have modestly raised their price target on Dollar General to approximately $123 from about $120, citing slightly stronger expectations for revenue growth, profit margins, and future valuation multiples.
What's in the News
- Raised full year 2025 to 2026 diluted EPS guidance to approximately $6.30 to $6.50, up from $5.80 to $6.30, signaling improved profitability expectations (Corporate Guidance).
- Increased net sales growth outlook to approximately 4.7% to 4.9%, compared to the prior range of 4.3% to 4.8%, reflecting stronger anticipated demand (Corporate Guidance).
- Launched its Holiday Toy Book in stores and online, highlighting exclusive, value focused toys and promotions aimed at budget conscious families (Product Related Announcement).
- Promoting a key holiday offer in which customers can instantly save 25% when they spend $75 or more on toys in a single transaction, including clearance items, to drive seasonal traffic and basket size (Product Related Announcement).
Valuation Changes
- Fair Value Estimate has risen slightly, increasing from about $120.11 to approximately $122.68 per share.
- Discount Rate has edged up modestly, from roughly 7.98% to about 8.05%, indicating a slightly higher required return.
- Revenue Growth Assumption has increased slightly, from around 4.07% to approximately 4.16% annually.
- Net Profit Margin Assumption has risen marginally, from about 3.62% to roughly 3.63%.
- Future P/E Multiple has moved up slightly, from about 19.60x to approximately 19.91x forward earnings.
Key Takeaways
- Expansion into underserved communities and enhanced store experiences are expected to drive steady revenue and margin growth.
- Investments in supply chain, digital, and private labels support higher profitability and market share amid value-focused consumer trends.
- Heavy rural focus, rapid expansion, rising competition, slow digital progress, and increasing labor costs could threaten profitability and future growth.
Catalysts
About Dollar General- A discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States.
- Expansion of store footprint, particularly in rural and suburban communities, is expected to drive future revenue growth as these areas see continued population shifts and as Dollar General capitalizes on underserved markets.
- Strengthening value-conscious shopping behaviors amid ongoing economic pressure and income inequality is likely to sustain elevated customer traffic and support steady same-store sales growth, helping protect revenue during potential downturns.
- Ongoing investment in supply chain technology and logistics (including enhanced distribution, inventory management, and automation) is expected to further reduce inventory shrink and damages, directly supporting higher net margins in future quarters.
- Rapid scaling of digital initiatives-including same-day delivery partnerships (DoorDash, Uber Eats), in-house DG delivery, and the DG Media Network-positions Dollar General to capture incremental market share and drive higher-margin omni-channel revenue streams, boosting both sales and earnings over the long term.
- Remodeling efforts (Project Renovate and Project Elevate), along with expansion of higher-margin nonconsumables and continued development of private label brands, are improving store productivity and encouraging higher basket sizes, helping to drive gross margin expansion and profitable earnings growth.
Dollar General Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Dollar General's revenue will grow by 4.1% annually over the next 3 years.
- Analysts assume that profit margins will increase from 2.9% today to 3.6% in 3 years time.
- Analysts expect earnings to reach $1.7 billion (and earnings per share of $7.85) by about September 2028, up from $1.2 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as $1.4 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 19.6x on those 2028 earnings, up from 19.3x today. This future PE is lower than the current PE for the US Consumer Retailing industry at 21.7x.
- Analysts expect the number of shares outstanding to grow by 0.09% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 7.98%, as per the Simply Wall St company report.
Dollar General Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Dollar General's heavy focus on rural and small-town America may become a long-term risk due to broader demographic shifts toward urbanization and declining rural populations, which could reduce its addressable customer base and negatively impact future revenue growth.
- The company's aggressive expansion strategy (575 new stores planned for 2025, plus significant remodels) raises concerns about potential over-saturation in its core U.S. markets, risking diminishing marginal returns per store and pressuring same-store sales growth and overall earnings.
- Persistent competition from other discount and value-focused retailers (such as Walmart, Aldi, Family Dollar) as well as online platforms, threatens to intensify price competition and margin pressures, particularly if Dollar General struggles to differentiate on fresh offerings or digital experience, thereby impacting profitability and net margins.
- The early-stage nature of Dollar General's digital and delivery initiatives, despite strong initial growth, means the company could lag in omni-channel capabilities compared to more established e-commerce players, risking loss of share as consumer preferences continue shifting toward online and convenience-first shopping, affecting long-term revenue and earnings.
- Increasing labor costs-including higher wages, repairs and maintenance, and general liability expense trends-may continue to outpace productivity improvements, creating ongoing SG&A deleverage and compressing net margins if efficiencies do not keep up, particularly as tight labor markets persist.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $120.111 for Dollar General based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $138.0, and the most bearish reporting a price target of just $80.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $46.9 billion, earnings will come to $1.7 billion, and it would be trading on a PE ratio of 19.6x, assuming you use a discount rate of 8.0%.
- Given the current share price of $104.55, the analyst price target of $120.11 is 13.0% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



