I was studying the company Dollar General #DG, a company that operates regular convenience stores in the USA targeting low and low-middle class audiences (that's how they politically correctly refer to poor people). They're interesting because their products are cheap, but per gram or liter of product they sell much more expensively. For example, they take a 1-kilogram package of detergent for 30 dollars, break it into 100-gram portions, and sell them for 5 dollars each (66% more expensive per gram). My narrative is growth of revenue and profit margin.
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