Last Update31 Jul 25
With both the discount rate and future P/E remaining essentially flat, JAKKS Pacific’s consensus analyst price target also remained unchanged at $33.50.
What's in the News
- JAKKS Pacific unveiled new toy lines at San Diego Comic-Con inspired by major franchises, including Super Mario, The Simpsons, DC x Sonic the Hedgehog, Bendy, Dog Man, and Metroid Prime, with several exclusive and interactive figures and playsets launching at retailers such as Costco, Target, and GameStop for fall and holiday seasons.
- The company was added to the Russell 2000 Value-Defensive Index and the Russell 2000 Defensive Index, boosting its profile among investors seeking defensive and value-oriented stocks.
- JAKKS Pacific announced a major licensing partnership to launch a DC x Sonic the Hedgehog toy line, collaborating with SEGA of America and Warner Bros. Discovery Global Consumer Products, with toys debuting in fall 2025 alongside the DC x Sonic the Hedgehog comic series.
Valuation Changes
Summary of Valuation Changes for JAKKS Pacific
- The Consensus Analyst Price Target remained effectively unchanged, at $33.50.
- The Discount Rate for JAKKS Pacific remained effectively unchanged, moving only marginally from 7.27% to 7.28%.
- The Future P/E for JAKKS Pacific remained effectively unchanged, moving only marginally from 33.92x to 33.93x.
Key Takeaways
- International expansion and partnerships with major entertainment licensors are driving growth, revenue diversification, and a strong content-driven product pipeline.
- Supply chain flexibility, cost discipline, and product innovation support margin stability and strategic opportunities amid evolving global economic conditions.
- Rising costs from tariffs, reliance on licensed IP, changing consumer habits, and supply chain challenges threaten margins, revenue stability, and long-term profitability for JAKKS Pacific.
Catalysts
About JAKKS Pacific- Designs, produces, markets, sells, and distributes toys and related products, consumer products, kids indoor and outdoor furniture, costumes, and sporting goods and home furnishings space products worldwide.
- Rapid international expansion is opening new growth avenues, with international sales up 33% in the first half and European growth up 65%, positioning JAKKS to tap into the rising global middle class and wider discretionary spending-positively impacting top-line revenue and geographic margin diversification.
- Proactive supply chain diversification and duplicate tooling enable greater manufacturing flexibility and agility in response to tariff headwinds, reducing operational risk and supporting gross margin stability as global trade conditions normalize.
- Strong partnerships with major entertainment licensors and alignment with blockbuster film and game releases (e.g., Disney princess franchises, Sonic the Hedgehog 3, Toy Story 5, Moana, Descendants) provide a robust pipeline of content-driven products, driving cyclically refreshed product lines and expanding both revenues and licensing-related margin potential.
- Continued innovation and new product launches (e.g., Disney Darlings, Disney ily expansion, action play tied to Sonic/DC Comics crossover) are positioning JAKKS to capitalize on evolving consumer preferences for interactive, experiential, and multi-platform play-supporting higher average selling prices and premium margin opportunities.
- Operational discipline in cost management, selective inventory planning, and enhanced working capital efficiency (including a new low-cost cash flow revolver) underpin improved net margins and earnings predictability, providing financial flexibility to support opportunistic growth and further licensing or acquisition opportunities.
JAKKS Pacific Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming JAKKS Pacific's revenue will decrease by 4.0% annually over the next 3 years.
- Analysts assume that profit margins will shrink from 5.6% today to 2.2% in 3 years time.
- Analysts expect earnings to reach $13.4 million (and earnings per share of $0.56) by about July 2028, down from $38.5 million today. The analysts are largely in agreement about this estimate.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 33.9x on those 2028 earnings, up from 5.1x today. This future PE is greater than the current PE for the US Leisure industry at 21.7x.
- Analysts expect the number of shares outstanding to grow by 1.47% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 7.27%, as per the Simply Wall St company report.
JAKKS Pacific Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Persistent and unpredictable tariff increases and global trade uncertainties are driving meaningfully higher costs for JAKKS Pacific, leading to hesitancy among U.S. customers, reduced order volumes, and missed commercial opportunities; this ongoing trend is likely to suppress U.S. revenues and compress net margins.
- The company's continued heavy reliance on licensing major entertainment IPs (e.g., Disney, Sega), paired with higher royalty rates and shifting consumer preferences, exposes JAKKS to significant expense risks and earnings volatility-especially given limited success developing proprietary brands-impacting gross margins and long-term profitability.
- The accelerating shift in consumer behavior toward digital-native entertainment and away from physical toys, coupled with delays and unpredictability in brick-and-mortar retail planogram resets, is reducing on-shelf time for new products, thus limiting sell-through and long-term revenue growth for JAKKS.
- Ongoing uncertainty about cost structures, including manufacturing repatriation challenges and increased logistical/operational expenses from diversifying supply chains out of China, risk eroding cost advantages and squeezing operating margins over time.
- The high seasonality, hit-driven nature of toy demand, and vulnerability to inventory write-downs (notably in the Costumes segment after large cancellations) increase the risk of earnings instability and make it difficult for JAKKS to sustain predictable revenue and cash flows in an increasingly volatile and consolidated industry.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $33.5 for JAKKS Pacific based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $40.0, and the most bearish reporting a price target of just $27.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $605.2 million, earnings will come to $13.4 million, and it would be trading on a PE ratio of 33.9x, assuming you use a discount rate of 7.3%.
- Given the current share price of $17.75, the analyst price target of $33.5 is 47.0% higher. Despite analysts expecting the underlying buisness to decline, they seem to believe it's more valuable than what the market thinks.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.