Global EV Rivalry And Regulatory Hurdles Will Trigger Pricing Wars

Published
18 Jun 25
Updated
20 Aug 25
AnalystLowTarget's Fair Value
US$18.05
12.8% overvalued intrinsic discount
20 Aug
US$20.37
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Author's Valuation

US$18.1

12.8% overvalued intrinsic discount

AnalystLowTarget Fair Value

Key Takeaways

  • Rising global competition and challenges in establishing a premium brand threaten to erode margins and limit revenue growth.
  • Geopolitical barriers and regulatory pressures may hamper international expansion and increase costs, affecting operational stability and profitability.
  • Strong global EV demand, ongoing cost and tech improvements, and premium-focused expansion position XPeng for sustainable growth, greater profitability, and revenue diversification.

Catalysts

About XPeng
    Designs, develops, manufactures, and markets smart electric vehicles (EVs) in the People’s Republic of China.
What are the underlying business or industry changes driving this perspective?
  • Intensifying global competition in electric vehicles, with both established automakers and new entrants aggressively launching EVs and autonomous driving solutions, is likely to trigger persistent price wars and further erode XPeng's gross margins despite recent improvements.
  • Geopolitical risks such as rising trade barriers and protectionist policies in key overseas markets-including the risk of tariffs or outright restrictions on Chinese EV exports-could severely limit XPeng's ability to scale international revenues and diversify its customer base.
  • Heightened government and regulatory scrutiny on data privacy and cybersecurity for AI-powered smart vehicles, especially in foreign markets where XPeng aims to expand, could necessitate costly compliance measures and delay feature rollouts, thereby putting downward pressure on net margins and undermining top-line growth.
  • Persistent difficulties in establishing a premium brand identity versus entrenched global leaders and stronger domestic rivals risk limiting XPeng's planned average selling price upgrades and compressing overall revenue growth and gross profitability.
  • Ongoing cost inflation and volatility in supplies of crucial raw materials such as lithium and nickel threaten to disrupt XPeng's production continuity and undercut recent gains in operational efficiency, increasing vulnerability to earnings instability and future cash flow pressures.

XPeng Earnings and Revenue Growth

XPeng Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more pessimistic perspective on XPeng compared to the consensus, based on a Fair Value that aligns with the bearish cohort of analysts.
  • The bearish analysts are assuming XPeng's revenue will grow by 21.0% annually over the next 3 years.
  • The bearish analysts are not forecasting that XPeng will become profitable in next 3 years. To represent the Analyst Price Target as a Future PE Valuation we will estimate XPeng's profit margin will increase from -7.1% to the average US Auto industry of 5.4% in 3 years.
  • If XPeng's profit margin were to converge on the industry average, you could expect earnings to reach CN¥5.8 billion (and earnings per share of CN¥5.98) by about August 2028, up from CN¥-4.3 billion today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bearish analyst cohort, the company would need to trade at a PE ratio of 31.1x on those 2028 earnings, up from -33.1x today. This future PE is greater than the current PE for the US Auto industry at 18.0x.
  • Analysts expect the number of shares outstanding to grow by 0.45% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 12.86%, as per the Simply Wall St company report.

XPeng Future Earnings Per Share Growth

XPeng Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Rapid sales growth, record deliveries, and expanding overseas presence indicate a strong secular trend of rising global EV demand, supporting higher top-line revenue and improving long-term earnings potential.
  • Continuous improvement in gross margins, especially from product mix upgrades and cost optimization, along with narrowing net losses quarter after quarter, suggests an increasing potential for sustainable net profitability.
  • Leadership in advanced driver assistance and AI-driven technologies, including proprietary in-house developed AI chips and full-stack solutions, could create significant differentiation, premium pricing opportunities, and enhance gross margins over time.
  • Strategic collaborations such as the expanded partnership with Volkswagen are generating recurring high-margin IP licensing revenue streams, enhancing revenue diversification and stability.
  • Accelerating global expansion with strong early traction in Europe and other international markets, increased focus on premium segments, and a growing reputation for design and technology innovation all position XPeng to expand its addressable market, supporting future revenue growth and improved profitability.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The assumed bearish price target for XPeng is $18.05, which represents the lowest price target estimate amongst analysts. This valuation is based on what can be assumed as the expectations of XPeng's future earnings growth, profit margins and other risk factors from analysts on the more bearish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $35.64, and the most bearish reporting a price target of just $18.05.
  • In order for you to agree with the bearish analysts, you'd need to believe that by 2028, revenues will be CN¥106.7 billion, earnings will come to CN¥5.8 billion, and it would be trading on a PE ratio of 31.1x, assuming you use a discount rate of 12.9%.
  • Given the current share price of $20.74, the bearish analyst price target of $18.05 is 14.9% lower. Despite analysts expecting the underlying buisness to improve, they seem to believe the market's expectations are too high.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystLowTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystLowTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystLowTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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