The value of STP is to be found in:
(a) the strength of its database
(b) its current range of clothing
(c) its ability to reach out to different gender groups (male, female and kids)
(d) ability to sell into different geographical areas.
(e) its marketing strategy of going directly to the consumer - repeat order sales opportunities.
Potential Problem Areas:
(a) Emerging competition selling a similar product but at a reduced price
(b) Margin compression caused by above
(c) Managerial 'eye off the ball" in the area of overhead costs
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