Board Change • May 05
Less than half of directors are independent No new directors have joined the board in the last 3 years. The company's board is composed of: No new directors. No experienced directors. 3 highly experienced directors. 1 independent director (2 non-independent directors). Independent Director Jim Westlake was the last independent director to join the board, commencing their role in 2017. The following issues are considered to be risks according to the Simply Wall St Risk Model: Minority of independent directors. Insufficient board refreshment. New Risk • Mar 21
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: CA$12.5m (US$9.11m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-CA$192k free cash flow). Negative equity (-CA$1.0m). Revenue is less than US$1m. Market cap is less than US$10m (CA$12.5m market cap, or US$9.11m). New Risk • Aug 31
New major risk - Financial position The company has less than a year of cash runway based on its current free cash flow trend. Free cash flow: -CA$199k This is considered a major risk. With less than a year's worth of cash, the company will need to raise capital or take on debt unless its cash flows improve. This would dilute existing shareholders or increase balance sheet risk. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-CA$199k free cash flow). Share price has been highly volatile over the past 3 months (31% average weekly change). Negative equity (-CA$805k). Revenue is less than US$1m. Minor Risk Market cap is less than US$100m (CA$19.1m market cap, or US$13.9m). Duyuru • Jul 07
Personas Social Incorporated, Annual General Meeting, Aug 26, 2025 Personas Social Incorporated, Annual General Meeting, Aug 26, 2025. New Risk • Jul 03
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: CA$12.2m (US$8.96m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Share price has been highly volatile over the past 3 months (27% average weekly change). Negative equity (-CA$495k). Revenue is less than US$1m. Market cap is less than US$10m (CA$12.2m market cap, or US$8.96m). New Risk • May 18
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: CA$13.9m (US$9.93m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-CA$260k free cash flow). Share price has been highly volatile over the past 3 months (36% average weekly change). Negative equity (-CA$281k). Revenue is less than US$1m. Market cap is less than US$10m (CA$13.9m market cap, or US$9.93m). Recent Insider Transactions • Apr 11
Chairman recently bought CA$114k worth of stock On the 8th of April, Mark Itwaru bought around 2m shares on-market at roughly CA$0.053 per share. This trade did not impact their existing holding. This was the largest purchase by an insider in the last 3 months. Mark has been a buyer over the last 12 months, purchasing a net total of CA$163k worth in shares. Duyuru • Dec 05
MiiTv Inc. completed the acquisition of Substantially all of the assets of Personas Social Incorporated from Personas Social Incorporated (TSXV:PRSN). MiiTv Inc. signed a letter of intent to acquire Substantially all of the assets of Personas Social Incorporated from Personas Social Incorporated (TSXV:PRSN) for CAD 4.5 million on July 29, 2024. MiiTv Inc. entered into a definitive agreement to acquire Substantially all of the assets of Personas Social Incorporated from Personas Social Incorporated (TSXV:PRSN) for CAD 4.5 million on August 19, 2024. A cash consideration of CAD 1.21 million will be paid by MiiTv Inc. CAD 1.05 million is considered as accounts payable of the peeks assets representing debt deposits owed to customer of peeks assets. MiiTv Inc. will pay a deferred payment of CAD 2.27 million cash. As part of consideration, CAD 4.54 million is paid towards assets of Substantially all of the assets of Personas Social Incorporated.
The transaction is subject to approval by regulatory board and TSX Venture Exchange. Approval of merger agreement by target board, approval of offer by acquirer board, consummation of due diligence investigation and definitive agreement. The board of directors of the Company established an independent special committee of directors to explore and negotiate the Transaction. The Committee is comprised of Messrs. William Lavin and James Westlake, each of whom were independent directors of the Company. On October 1, 2024 the Company held its annual general and special meetings, shareholder approvals were received for all matters tabled including receiving approvals from disinterested shareholders on all matters that required it. The expected completion of the transaction is August 20, 2024 to October 31, 2024. Lynch & Associates Inc. acted as a financial advisor and fairness opinion provider to the Special Committee of the Board of Directors of Personas Social Incorporated.
MiiTv Inc. completed the acquisition of Substantially all of the assets of Personas Social Incorporated from Personas Social Incorporated (TSXV:PRSN) on December 3, 2024. On closing of the Transaction, an adjustment was required to be made to the purchase price for the Peeks Asset to account for the current accounts payable amount, and thus the closing purchase price was revised to provide CAD264,874 in cash to the Company on closing instead of the previously disclosed and anticipated closing cash amount of $53,000. The Transaction has received all requisite approvals including approval from the TSX Venture Exchange. Reported Earnings • Dec 01
Third quarter 2024 earnings released: EPS: CA$0 (vs CA$0 in 3Q 2023) Third quarter 2024 results: EPS: CA$0 (in line with 3Q 2023). Revenue: CA$960.5k (down 25% from 3Q 2023). Net loss: CA$89.4k (flat on 3Q 2023). Over the last 3 years on average, earnings per share has increased by 89% per year but the company’s share price has fallen by 3% per year, which means it is significantly lagging earnings. New Risk • Nov 14
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: CA$13.9m (US$9.90m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Less than 1 year of cash runway based on free cash flow trend (-CA$438k free cash flow). Share price has been highly volatile over the past 3 months (20% average weekly change). Negative equity (-CA$3.1m). Market cap is less than US$10m (CA$13.9m market cap, or US$9.90m). Minor Risk Revenue is less than US$5m (CA$4.6m revenue, or US$3.3m). Reported Earnings • Sep 01
Second quarter 2024 earnings released: EPS: CA$0 (vs CA$0 in 2Q 2023) Second quarter 2024 results: EPS: CA$0 (in line with 2Q 2023). Revenue: CA$1.03m (down 13% from 2Q 2023). Net loss: CA$68.4k (loss widened 91% from 2Q 2023). Over the last 3 years on average, earnings per share has increased by 74% per year but the company’s share price has remained flat, which means it is significantly lagging earnings. Reported Earnings • Jun 05
First quarter 2024 earnings released: EPS: CA$0 (vs CA$0 in 1Q 2023) First quarter 2024 results: EPS: CA$0 (in line with 1Q 2023). Revenue: CA$1.11m (down 4.4% from 1Q 2023). Net loss: CA$2.4k (down 102% from profit in 1Q 2023). Over the last 3 years on average, earnings per share has increased by 76% per year but the company’s share price has fallen by 5% per year, which means it is significantly lagging earnings. Reported Earnings • May 01
Full year 2023 earnings released: CA$0.005 loss per share (vs CA$0 in FY 2022) Full year 2023 results: CA$0.005 loss per share (further deteriorated from CA$0 in FY 2022). Revenue: CA$4.81m (up 8.0% from FY 2022). Net loss: CA$164.1k (down 259% from profit in FY 2022). Over the last 3 years on average, earnings per share has increased by 51% per year but the company’s share price has fallen by 2% per year, which means it is significantly lagging earnings. Reported Earnings • Nov 30
Third quarter 2023 earnings released: EPS: CA$0 (vs CA$0 in 3Q 2022) Third quarter 2023 results: EPS: CA$0 (in line with 3Q 2022). Revenue: CA$1.28m (up 9.4% from 3Q 2022). Net loss: CA$89.1k (down 190% from profit in 3Q 2022). Over the last 3 years on average, earnings per share has increased by 62% per year but the company’s share price has only increased by 22% per year, which means it is significantly lagging earnings growth. Duyuru • Nov 21
Personas Social Incorporated, Annual General Meeting, Jan 31, 2024 Personas Social Incorporated, Annual General Meeting, Jan 31, 2024. Duyuru • Oct 19
Personas Social Incorporated Provides an Update on the Launch of Keek Stories Personas Social Incorporated provided an update on the launch of Keek Stories. The Company announced that it has launched Keek stories on both its IOS and Android apps. Stories are industry standard short duration social media posts. Keek Stories differ in that they allow the user the unique ability to select the duration of the Story. In addition, Keek Stories allow users to monetize Stories by attaching ads to their story via the Keek Offerbox.Keek Stories are the first in a long list of new features that will be added to Keek in the upcoming months. The Company will be adding Keek-Backs later this year. Keek-Backs are video replies to posts. Invented by Keek in the mid 2000s, Keek-Backs have been emulated by apps such as Tik Tok. Keek- Backs will offer users an addictively engaging experience of creating and watching video replies to users posted content. Keek-Backs will be available in late November 2023. Duyuru • Jun 22
Personas Social Incorporated announced that it has received CAD 1.15 million in funding On June 20, 2023, Personas Social Incorporated closed the transaction. The company amended the terms of the transaction and issued 19,166,666 units at an issue price of CAD 0.06 for the gross proceeds of CAD 1,150,000. The transaction is subject to 30-day notice of acceleration expiry at the option of the company at any time if, for any ten consecutive trading days during the unexpired term of such warrants, the closing price of the company's common shares on the TSX Venture Exchange is greater than CAD 0.50. No finder's fee or commissions were provided by the company in connection with the transaction. The transaction included participation from individual investor Mark Itwaru. The TSX Venture Exchange has accepted for filing documentation with respect to a non-brokered private placement. The transaction included participation from 16 placees, existing insider involvement of one insider for 2,500,000. New Risk • Jun 22
New minor risk - Shareholder dilution The company's shareholders have been diluted in the past year. Increase in shares outstanding: 5.8% This is considered a minor risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Major Risks Debt is not well covered by operating cash flow (6.1% operating cash flow to total debt). Share price has been highly volatile over the past 3 months (35% average weekly change). Negative equity (-CA$3.9m). Minor Risks Large one-off items impacting financial results. Shareholders have been diluted in the past year (5.8% increase in shares outstanding). Revenue is less than US$5m (CA$4.6m revenue, or US$3.5m). Market cap is less than US$100m (CA$29.5m market cap, or US$22.4m). Duyuru • Jun 20
Personas Announces the Submission of Its Keek(Tm) App to the Apple Appstore and Google Play Store Personas Social Incorporated announce that it has submitted its KeekTM app to the Apple Appstore and Google Play Store. The Company is announce that it has taken a major step in rebooting KeekTM by finished the development of both KeekTM apps. The apps have been submitted to both the Apple Appstore and Google Play Store respectively for approval. The rebooted KeekTM app boasts several unique features, not the least of which is its AI based Fire Posts. Fire Posts are AI powered posts that allow KeekTM users assemble an audience by allowing the AI to target their posts to the feeds of people who are likely to follow them. In other words, Fire Posts help users "get famous fast". KeekTM also allows content creators to market directly to their followers using its easy-to-use Offerbox. The Offerbox allows content creators to configure pop-up ads on their posts thatdrive users to websites and/or businesses. Content creators are also provided with a full suite of audio/video editing capabilities including masks, music, and special effects to ensure quality posts. For users who are more concerned with privacy than fame, the new KeekTM offers easy to use groupposts. Group posts allow users to control who sees what by creating groups on the fly. In addition, KeekTM provides users with a full range of viewing conveniences not typically available in other shortform video services, such as seamless landscape mode, and full video controls. The new Keek apps will be launched pending the Apple Appstore and Google Play Store approval. Reported Earnings • Jun 03
First quarter 2023 earnings released: EPS: CA$0 (vs CA$0 in 1Q 2022) First quarter 2023 results: EPS: CA$0 (in line with 1Q 2022). Revenue: CA$1.17m (up 14% from 1Q 2022). Net income: CA$108.3k (up CA$106.0k from 1Q 2022). Profit margin: 9.3% (up from 0.2% in 1Q 2022). Reported Earnings • May 04
Full year 2022 earnings released: EPS: CA$0 (vs CA$0.012 loss in FY 2021) Full year 2022 results: EPS: CA$0 (improved from CA$0.012 loss in FY 2021). Revenue: CA$4.46m (up 16% from FY 2021). Net income: CA$103.0k (up CA$4.00m from FY 2021). Profit margin: 2.3% (up from net loss in FY 2021). Over the last 3 years on average, earnings per share has increased by 32% per year but the company’s share price has fallen by 7% per year, which means it is significantly lagging earnings. Board Change • Feb 15
Insufficient new directors No new directors have joined the board in the last 3 years. The company's board is composed of: No new directors. 4 experienced directors. No highly experienced directors. Independent Director Jim Westlake was the last director to join the board, commencing their role in 2017. The company’s insufficient board refreshment is considered a risk according to the Simply Wall St Risk Model. Duyuru • Sep 14
Personas Social Incorporated, Annual General Meeting, Nov 07, 2022 Personas Social Incorporated, Annual General Meeting, Nov 07, 2022. Board Change • Apr 27
Insufficient new directors No new directors have joined the board in the last 3 years. The company's board is composed of: No new directors. 4 experienced directors. No highly experienced directors. Independent Director Jim Westlake was the last director to join the board, commencing their role in 2017. The company’s insufficient board refreshment is considered a risk according to the Simply Wall St Risk Model. Duyuru • Dec 25
Personas Social Incorporated announced that it has received CAD 0.12 million in funding On December 23, 2021, Personas Social Incorporated closed the transaction. The company has issued 2,400,000 units for gross proceeds of CAD 120,000 in the transaction. The TSX Venture Exchange has provided approval for this offering. The transaction included participation from one placee. Duyuru • Dec 09
Personas Social Incorporated announced that it expects to receive CAD 0.15 million in funding Personas Social Incorporated announced a non-brokered private placement of up to 3,000,000 units at a price of CAD 0.05 per unit for gross proceeds of CAD 150,000 on December 8, 2021. Each unit will consist of one common share and one half of one common share purchase warrant. Each warrant will entitle the holder to purchase one additional common share at a price of CAD 0.075 per share for a period of 12 months from the date of issuance. The warrants will include an acceleration clause. All securities issued are subject to a hold period of four months. Closing of the transaction is expected to occur in one or more tranches and is subject to receipt of approval from the TSX Venture Exchange. Duyuru • Oct 01
Personas Social Incorporated Offers Email Money Transfer Payments Personas Social Incorporated provided an update on its payment processing offerings. The Company announced that it has added email money payment processing to its suite of payment processing services. The Company currently provides its users with a variety of payment options such as credit card payments, debit card payments, Bitcoin, and in app payments. Email-money-transfer is a welcomed addition to the Company’s suite of credit card free payment options. Email-money-transfer is a service offered by banks, typically to facilitate person to person payments. The Company has integrated technology that will facilitate processing email money transfers for online purchases for Canadian customers. The technology will allow the Company to tie incoming email-money-transfers to specific purchases on all the company’s online services. The Company will be integrating similar services to process “email-money-transfers-like” for its US and European users in the upcoming weeks. Email-money-transfer transactions are generally considered “final’’ and as such significantly reduce losses due to chargebacks and fraud. The Company is also in the process of integrating ACH payment processing services. ACH payments are “Pull” payments that facilitate recurring billing by allowing the Company to debit funds from user bank accounts. The Company will offer ACH payments in addition to credit card payments to users as part of its upcoming Subscription service. Management believes that its new payment processing offerings will lower costs and improve sales by offering its users low cost credit card payment alternatives. Duyuru • Sep 10
Peeks Social to Launch Subscription Service Personas Social Incorporated provided an update on its Peeks Social service. The Company announced that it is launching a subscription service September 2021 on its Peeks Social platform. Peeks Social is an ecommerce enabled live-streaming platform that allows streamers to interact and transact with a global audience. Here-to-for, content on the Peeks Social platform was only available on a pay-per-view basis. As of September 2021, Peeks Social will allow its content creators to sell monthly subscriptions to their content. In addition, the company has upgraded the Peeks Social platform to facilitate the upload of images and other media types, thereby allowing content creators to create and sell a variety of content. Unlike its competitors, Peeks offers its users daily payouts, 2 fully functional mobile apps and a website.
Management believes that its subscription service will enhance customer retention and provide the Company with a significant source of recurring revenues. Reported Earnings • Sep 01
Second quarter 2021 earnings released: CA$0.001 loss per share (vs CA$0.006 loss in 2Q 2020) The company reported a solid second quarter result with reduced losses, improved revenues and improved control over expenses. Second quarter 2021 results: Revenue: CA$995.8k (up 91% from 2Q 2020). Net loss: CA$312.5k (loss narrowed 83% from 2Q 2020). Duyuru • May 18
Personas Social Incorporated Announces Full Commercial Launch of the Personas Paid Video Conferencing Platform Personas Social Incorporated announced the full commercial launch of the Personas Paid Video Conferencing Platform. The company is proud to announce that the Beta test period for its Personas Video Conferencing service is complete and the service is now in full production. Personas is a video conferencing marketplace that allows uses to offer paid video conferencing events, training, and services. Personas can be used to offer online training, help desk services, tutoring etc. Personas is free to use, there are no monthly fees or minimum fees for the use of the service. Personas makes money from advertising and by charging a platform fee for the use of its payment’s services. The company charges 6.5% to 9.9% of the ticket price for paid sessions on the Personas platform. Company’s objective is for Personas to become the default app for individuals and companies who are in the business of delivering live paid training and events online. The Company will be marketing Personas via social media, online advertising and to existing users of the company’s other services. Duyuru • Mar 12
Personas Social Incorporated Launches Paysonas Merchant and Crypto Payment Services Personas Social Incorporated announced the launch of its Paysonas suite of payment processing services. This marks a significant evolution of the business of the Company. Here-to-for the business of the Company has been exclusively focused on its livestreaming and video streaming services overlaid on a purpose built ecommerce and crypto enabled suite of payment technologies. These services have enjoyed the use of a proprietary payment processing platform designed by the Company’s CEO Mark Itwaru. Mr. Itwaru is a payment processing expert of note with numerous payment processing patents to his credit. The Company will now be offering these services to its clients and international user base under the brand Paysonas. The Paysonas platform boasts a variety of unique payment processing capabilities such as, real-time online debit, Bitcoin processing. In addition, the Company will also be offering traditional online credit card payment processing, and electronic funds transfer (EFT) services. Paysonas Bitcoin payments facilitates the spending of Bitcoin online and at retail locations. Real-Time Online Debit is a push payment service that allows users to send money from bank accounts to pay for online purchases. Transaction settlement times are normally measured in seconds as opposed to days for traditional ACH and EFT transactions. The Company is very excited about the launch of its new services and is currently onboarding several new online merchants. The Company will issue periodic updates on select merchant acquisitions. Is New 90 Day High Low • Feb 23
New 90-day high: CA$0.23 The company is up 840% from its price of CA$0.025 on 24 November 2020. The Canadian market is up 9.0% over the last 90 days, indicating the company outperformed over that time. It also outperformed the Entertainment industry, which is up 190% over the same period. Duyuru • Feb 19
Personas Social Incorporated Deploys Bitcoin Payments System Personas Social Incorporated announced the launch of its Bitcoin payment system. The Company is proud to announce that it has deployed and is currently accepting bitcoin payments for the purchase of content on its Peeks Social platform. Peeks Bitcoin payments system is a proprietary system that allows the use of bitcoin for purchases on the Peeks platform. Included in the Company’s Bitcoin service is an identity verification service that requires users to provide valid ID to withdraw funds converted from Bitcoin. The identity verification service provides “at-the-counter” ID verification, by requiring users to submit photo ID and proof of address to enable funds withdrawals. The service uses a variety of third-party services to validate ID, exclude users from sanctioned countries and perform background checks on users withdrawing money from the service. The Company has already processed several thousands of dollars of Bitcoin transactions. Duyuru • Oct 20
Personas Social Incorporated Provides Personas.Com Update Personas Social Incorporated provide an update on its Personas.com video-conferencing service. The Company operates two services, Peeks Social and Personas.com. Launched in October 2016, Peeks Social is an ecommerce enabled live-streaming platform that allows streamers to interact and transact with a global audience. Personas.com is a feature rich low-cost video conferencing platform. The company continues to develop and promote both of these services. The Company is near completion of three Personas.com video conferencing monetization services; Paid Invites, Subscriptions, and Lobby Advertising. The Paid Invites service allows users of Personas.com to charge invitees to attend online video conferences or seminars. This service is ideal for online training and instructional classes. Personas.com will generate revenues by charging a platform fee for the use of the service. The platform fee will range between 10% and 20% of the amount charged to attendees. In addition to facilitating one-time payments, Personas.com will also be offering a subscription service that will allow users to subscribe to content creators for a monthly fee. Similarly, Personas.com will derive revenues by charging users a percentage of monies earned by using the Personas platform. 