Valuation Update With 7 Day Price Move • 20h
Investor sentiment improves as stock rises 16% After last week's 16% share price gain to kr59.50, the stock trades at a forward P/E ratio of 25x. Average forward P/E is 19x in the Software industry in the United Kingdom. Simply Wall St's valuation model estimates the intrinsic value at kr57.73 per share. Tillkännagivande • Mar 30
Yubico Appoints Poupak Modirassari Enbom as Chief Marketing Officer Yubico announced the appointment of Poupak Modirassari Enbom as Chief Marketing Officer. Enbom brings deep experience in cybersecurity and identity security, having built and led global go-to-market organizations across sales and marketing. With a foundation in engineering and a track record of leading cross-functional business initiatives, she brings a 360-degree perspective on the business that enables organizations to scale securely while staying grounded in business outcomes. At Yubico, Enbom will lead the company’s global marketing and business development organizations, aligning strategy, leverage sales and execution to accelerate demand and grow revenue. As a core part of its go-to-market strategy, she’ll focus on strengthening executive engagement and advancing Yubico’s leadership in hardware-backed authentication and passwordless adoption to protect the digital world from AI-powered adversary-in-the-middle phishing. Tillkännagivande • Mar 23
Yubico Expands Enrollment Services For YubiKeys Yubico, creator of the YubiKey, the most secure passkey, at RSA Conference announced the expansion of its Enrollment services – available exclusively through YubiKey as a Service – to include support for simple and secure in-the-field enrollment of YubiKeys for Microsoft and PingID environments. These expanded enrollment options help customers fast track to phishing-resistance and passwordless, and more easily customize and secure their EntraID and PingOne PingID registration and account recovery experiences. As part of expanding the scope of Enrollment services, Yubico is introducing a new Enrollment app: YubiKey as a Service - Enroll, currently in Limited Early Access for Android users. With feedback from enterprise customers during this phase, the final offering will be available as both a standalone app and an SDK. These capabilities will provide enterprises with the components required to build a custom experience for IT and HR teams for streamlined user onboarding. Organizations will be able to choose the enrollment approach that best fits their deployment model and needs: a fully managed enrollment service with pre-configured YubiKeys, or an enrollment app or SDK, used onsite, that allows IT and non-technical staff to easily enroll YubiKeys on behalf of users. FIDO Pre-reg: A fully managed enrollment service. A turnkey service that delivers pre-enrolled YubiKeys directly to employees, enabling passwordless login from day one. Keys are factory-programmed with user credentials and shipped globally, reducing operational overhead for IT teams. FIDO Pre-reg is currently generally available with Okta, Ping Identity and Versasec, and in Early Access with Microsoft. YubiKey as a Service - Enroll app and SDK: Instant registration or recovery for YubiKeys. Yubico’s enrollment service options also offer organizations a new, intuitive app called YubiKey as a Service - Enroll to quickly set up YubiKeys on behalf of users, such as new hires or existing employees. With an accompanying SDK, organizations will be able to gain the tools to integrate user enrollment, registration and account recovery directly into their existing business applications. Now IT teams, HR departments, and onboarding teams can securely prepare and assign YubiKeys on behalf of users, enabling seamless onboarding and rapid deployment of phishing-resistant authentication faster and at greater scale than ever before. This service is now available in Limited Early Access for Microsoft and Ping Identity customers. YubiEnroll: Command line tool to enroll YubiKeys. A free option that allows IT teams or partners to enroll YubiKeys on behalf of users and distribute them directly. YubiEnroll is a command line interface tool meant purely for technical teams to enroll YubiKeys on short notice or in regions where turnkey delivery services may not be available. Key capabilities of the new Enrollment services include: Secure setup from anywhere: YubiKeys can be prepared and assigned without complex IT configuration, with secure backend provisioning handled by Yubico. End-to-end encrypted enrollment: All information used to configure keys is securely encrypted, protecting against interception or tampering. Flexible delivery options: Organizations can ship keys directly or leverage logistics partners and distributors for global fulfillment. Full visibility and auditing: Enrollment and activation events are automatically tracked to support compliance and operational oversight. Easy reassignment: Keys can be securely reset and reassigned when employees change roles or leave the organization. By combining flexible enrollment options with hardware-backed phishing resistance, YubiKey as a Service enables organizations to quickly deploy secure authentication across distributed workforces while maintaining strong governance and operational control. The YubiKey as a Service - Enroll app is in Limited Early Access for Android users, and customer feedback will shape the final offering which will also include an SDK option. Tillkännagivande • Feb 10
Yubico Announces Availability of the YubiKey 5 CCN Series, First Hardware Security Key to Secure 'ens Alta' Rating in Spanish National Cryptologic Center (CCN)'S CPSTIC Catalogue Yubico announced the availability of the YubiKey 5 CCN Series in Spain. Tailored specifically for the Spanish market, the series is now officially listed in the Spanish National Cryptologic Centre (CCN) Catalogue of Information and Communication Technology Products and Services. Following a rigorous LINCE evaluation, the Yubico 5 CCN Series has been granted 'ENS Alta' status, the highest security rating offered by the certification. This milestone makes the YubiKey the first hardware security key available in the CPSTIC Catalogue, providing a trusted, high-assurance solution for the Spanish government, public sector organizations, and critical infrastructure providers. The cybersecurity landscape in Spain is rapidly evolving, with over 100,000 attacks detected in 2024 alone. As the NIS2 Directive and the Spanish National Security Scheme "ENS" enforce stricter mandates for multi-factor authentication (MFA), the YubiKey 5 CC NIS2 Series provides a streamlined path to compliance. Accelerated Procurement: As a listed product in the CPSTIC Catalogue, Spanish organizations can now procure YubiKeys without the need for the extensive and prolonged follow-up audits typically required for non-catalogued products. highest Security Assurance: The 'ENS Alta' designation recognizes the YubiKey as a premier choice for protecting the nation's most sensitive data and essential services. European sovereignty sovereignty: Yubico's secure European manufacturing process and supply chain ensure the highest level of integrity for both public and private sector deployments. The YubiKey 5 CCN series leverages the latest YubiKey 5.7.4 firmware, delivering robust, hardware-based defense against AI-driven threats and sophisticated phishing attacks. Key features include: Versatile Form Factors: Available in USB-A and USB-C with contactless NFC capability to support a diverse, mobile workforce. Expanded Capacity: Stores up to 100 passkeys and 24 PIV/Smart Card certificates on a single device. Multi-Protocol Support: Ensures seamless integration across legacy systems and modern cloud environments, supporting the transition to a Zero Trust architecture. Tillkännagivande • Jan 27
Yubico AB Empowers Organizations to Accelerate Hardware Passkey Deployments At Scale with Self-Service Workforce Ordering Yubico AB announced a significant expansion of YubiKey as a Service - introducing new capabilities that make modern organizations more agile and cyber resilient. With new Self-Service Ordering of YubiKeys enabled through a more streamlined Customer Portal, organizations can now easily deliver phishing-resistance company-wide. Designed to enable the rollout and management of YubiKeys at a global scale, these enhancements enable organizations to move more quickly towards passwordless authentication with hardware passkeys. Self-Service Ordering: Accelerating Modern Workforce to Phishing-Resistance in the Age of AI-powered Cyber Threats: The new Self-Service Ordering capability empowers employees and partners to self-service their own YubiKey needs. IT administrators can now send email invitations to individuals or groups, allowing users to choose their preferred form factor and enter their own shipping details through a custom-branded web page. The tool offers several new advantages for customers including: Choice and Autonomy: Users can select the YubiKey models that best fit their specific devices, with direct shipping to home or office locations across the U.S., Canada and Europe. Reduced Operational Overhead: By shifting address collection and order capture to the end user, organizations can dramatically accelerate adoption while reducing the support burden on internal help desks. Customized Experience: Organizations can customize the Self-Service Ordering portal and invite emails to match their brand identity, ensuring users recognize and trust the security request. Customer Portal: A Centralized Dashboard for Global YubiKey Deployments: Available automatically with YubiKey as a Service, the new Customer Portal - formerly the YubiEnterprise Console - offers a unified, streamlined workspace that enables IT teams to efficiently manage their YubiKey deployment and gain instant visibility into deployment status, inventory and user activation. Key administrative benefits of the Customer Portal include: Unified Inventory Management: A new inventory overview provides a clear view of all purchased licenses andkeys, distinguishing between total inventory and what is currently shippable. Streamlined Operations: Admins can manage users, assign roles, and track shipment requests through a simplified "Deliver" section, ensuring hands-off rollouts that free up IT resources for strategic initiatives. Enhanced Visibility: The portal replaces confusing legacy views with dedicated sections for purchases, delivery, and self-service ordering - providing a holistic view for seamless global YubiKey management. Available exclusively through YubiKey as a Service), these new features allow organizations to seamlessly achieve phishing-resistance with hardware security keys and fast-track to an elevated security posture and a future-proofed security investment. Tillkännagivande • Dec 17
Yubico AB Announces CEO Changes Yubico AB announced that Jerrod Chong, Yubico’s current Chief Operating Officer, has been appointed to serve as acting CEO. Mattias Danielsson will be stepping down from his role as CEO of Yubico. Jerrod Chong has extensive experience in cybersecurity and twelve years in senior leadership at Yubico. Mattias Danielsson will help ensure a smooth and orderly transition of responsibilities and will continue to be available for guidance over the next six months. Mattias Danielsson has contributed significantly to Yubico’s development as a respected leader and colleague over sixteen years. Tillkännagivande • Oct 29
Yubico Announces Its Signature Product, Yubikeys to Best Buy Yubico announced its signature product, YubiKeys, will be available for purchase in 350 Best Buy stores across the US starting this week. Underscoring Yubico's continued mission to make the internet safer for everyone, this marks the first time Yubico's products will be widely available on retail shelves. Best Buy first introduced YubiKeys to BestBuy.com in August of 2024. This new availability in brick-and-mortar stores makes security keys tangible and even more accessible to customers, showing that strong authentication isn't just for enterprises--it's for everyone. AI-powered cyber threats have greatly heightened the risks for anyone with an online account, now being able to easily bypass outdated security at tremendous speed and scale, with personalized phishing attacks. Trusted by the world's largest brands and consumers globally, the YubiKey delivers modern, seamless passkey authentication designed for the security demands of today's internet and sophisticated cyber threats, including phishing. With the YubiKey, one can say goodbye to passwords and inconvenient multi-factor authentication (MFA) methods like SMS or app-based codes. Device-bound passkeys in YubiKeys offer one-touch security that is faster, simpler, and more reliable than traditional authentication, and serves as a critical foundation to make other passkeys more secure. Whether for work, school, personal accounts, or everyday online activities, the YubiKey provides an easy and effective way to protect digital life--from email and banking to social media and personal files. In a recent survey from Yubico, Gen Z emerged as the most susceptible demographic to phishing, with 62% reporting engagement--such as clicking a link or opening an attachment--with a phishing scam in the past year, significantly higher than other age groups. Extending security beyond the retail shelf, Yubico's partnership with Best Buy will also ensure future generation have the knowledge and tools to stay safer online. Through its Secure it Forward program, the company is collaborating with the Best Buy Foundation®? to support numerous Best Buy Teen Tech Centers®? across the United States. Best Buy Teen Tech Centers, an initiative of the Best Buy Foundation, are a network of creative, youth-centered community hubs where young people can engage with and have access to the latest technology, mentorship and professional development programs to build confidence and skills for educational and career success. Through this partnership, Best Buy Teen Tech Centers®®? will receive free YubiKeys, training guides, and hands-on learning resources to help youth protect their digital identities. By making strong security tangible and accessible now, this initiative empowers young people to build safer online habits and long-term confidence in protecting their digital lives, as they evolve from students into professionals. 
