Stock Analysis

A Fresh Look at Alaska Air Group (ALK) Valuation Following Recent Share Price Slide

Alaska Air Group (ALK) shares slipped about 3% in recent trading, mirroring a tougher month for airline stocks overall. Investors may be weighing the company’s recent financial growth alongside broader uncertainty in the transportation sector.

See our latest analysis for Alaska Air Group.

After a tough month for airlines, Alaska Air Group's 1-month share price return of -18.24% stands out, continuing a decline that has weighed on sentiment this year. Looking at the longer term, the total shareholder return over five years is just 3.88%, which suggests that momentum has been losing steam for a while.

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With shares trading well below analyst price targets and recent gains in revenue and net income, investors are left to wonder: is Alaska Air Group undervalued, or is the market already factoring in what lies ahead?

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Most Popular Narrative: 41% Undervalued

Compared to the last close of $40.70, the narrative assigns Alaska Air Group a far higher fair value, reflecting bold optimism in long-term catalysts and financial projections. This dramatic gap sets the scene for a closer look at the reasoning behind such a valuation.

The expansion and optimization of the Seattle international gateway, including new long-haul routes and a growing fleet of Boeing 787s, positions Alaska Air Group to benefit from sustained urban growth and increasing travel demand in West Coast cities, anticipated to drive higher passenger volumes and top-line revenue growth.

Read the complete narrative.

Want to know the math fueling this sky-high valuation? Bold revenue projections, game-changing cost targets, and a future profit multiple usually reserved for sector frontrunners are at play. The model hinges on pivotal leaps in earnings and margins. Curious which financial stretch drives the fair value? See what details the full narrative reveals.

Result: Fair Value of $68.93 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, rising jet fuel costs and execution risks from merging with Hawaiian Airlines could still challenge Alaska Air Group’s ambitious earnings targets.

Find out about the key risks to this Alaska Air Group narrative.

Another View: Looking at Price Ratios

While the fair value approach is optimistic, the market’s favored price-to-earnings multiple paints a cloudier picture. Alaska Air Group trades at 31.3 times earnings, well above the industry average of 8.7 and its own fair ratio of 59.7. This premium raises questions about valuation risk, especially if earnings forecasts stumble.

See what the numbers say about this price — find out in our valuation breakdown.

NYSE:ALK PE Ratio as at Oct 2025
NYSE:ALK PE Ratio as at Oct 2025

Build Your Own Alaska Air Group Narrative

If you see things differently or enjoy diving into the numbers on your own, it only takes a few minutes to shape your own perspective. Do it your way.

A great starting point for your Alaska Air Group research is our analysis highlighting 2 key rewards and 4 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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