Card Factory Management
Management criteria checks 4/4
We currently do not have sufficient information about the CEO.
Key information
Darcy Willson-Rymer
Chief executive officer
UK£1.5m
Total compensation
| CEO salary percentage | 31.87% |
| CEO tenure | 5yrs |
| CEO ownership | 0.3% |
| Management average tenure | 5.8yrs |
| Board average tenure | 3.9yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jul 31 2025 | n/a | n/a | UK£43m |
| Apr 30 2025 | n/a | n/a | UK£45m |
| Jan 31 2025 | UK£2m | UK£488k | UK£48m |
| Oct 31 2024 | n/a | n/a | UK£44m |
| Jul 31 2024 | n/a | n/a | UK£41m |
| Apr 30 2024 | n/a | n/a | UK£45m |
| Jan 31 2024 | UK£2m | UK£469k | UK£50m |
| Oct 31 2023 | n/a | n/a | UK£51m |
| Jul 31 2023 | n/a | n/a | UK£52m |
| Apr 30 2023 | n/a | n/a | UK£48m |
| Jan 31 2023 | UK£943k | UK£450k | UK£44m |
| Oct 31 2022 | n/a | n/a | UK£35m |
| Jul 31 2022 | n/a | n/a | UK£25m |
| Apr 30 2022 | n/a | n/a | UK£16m |
| Jan 31 2022 | UK£827k | UK£406k | UK£8m |
Compensation vs Market: Darcy's total compensation ($USD2.05M) is about average for companies of similar size in the US market ($USD2.29M).
Compensation vs Earnings: Darcy's compensation has been consistent with company performance over the past year.
CEO
Darcy Willson-Rymer (60 yo)
Mr. Darcy Willson-Rymer has been Chief Executive Officer and Executive Director of Card Factory plc since March 08, 2021. He serves as the Chief Executive Officer at Costcutter Supermarkets Group Limited....
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Executive Director | 5yrs | UK£1.53m | 0.28% $ 898.9k | |
| CFO & Director | 2.8yrs | UK£513.73k | 0.031% $ 100.1k | |
| Human Resources Director | 20.2yrs | no data | no data | |
| Chief Commercial Officer | 6.6yrs | no data | no data | |
| Group Financial Controller | 4.8yrs | no data | no data | |
| Supply Chain & Logistics Director | 18.2yrs | no data | no data | |
| Strategy and Insight Director | no data | no data | no data | |
| Customer & Multi-Channel Director | no data | no data | no data |
Experienced Management: CRFC.F's management team is seasoned and experienced (5.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Executive Director | 5yrs | UK£1.53m | 0.28% $ 898.9k | |
| CFO & Director | 2.8yrs | UK£513.73k | 0.031% $ 100.1k | |
| Non-Executive Chairman | 7.4yrs | UK£180.83k | 0.058% $ 187.5k | |
| Independent Non-Executive Director | 3.5yrs | UK£62.00k | 0.0022% $ 7.0k | |
| Independent Senior Non-Executive Director | 1.8yrs | UK£37.84k | 0.0029% $ 9.3k | |
| Independent Non-Executive Director | 4.3yrs | UK£62.00k | 0.013% $ 43.5k |
Experienced Board: CRFC.F's board of directors are considered experienced (3.9 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/03/04 08:51 |
| End of Day Share Price | 2025/12/19 00:00 |
| Earnings | 2025/07/31 |
| Annual Earnings | 2025/01/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Card Factory plc is covered by 10 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Adam Tomlinson | Berenberg |
| Mark Photiades | Canaccord Genuity |
| Russell Pointon | Edison Investment Research |