Will Bath & Body Works' (BBWI) New Leadership Shift Its Digital and Omnichannel Trajectory?

• Bath & Body Works recently appointed Maly Bernstein as Chief Commercial Officer and Samantha Charleston as Chief Human Resources Officer, effective November 12, 2025, in a move aimed at advancing its ongoing transformation plans.
• This leadership update brings seasoned expertise in digital and omnichannel retail, as well as large-scale organizational change, directly addressing some of the company’s key operational and market challenges.
• We’ll now explore how the addition of Bernstein’s digital and omnichannel experience could influence Bath & Body Works’ future growth potential.

Trump's oil boom is here - pipelines are primed to profit. Discover the 22 US stocks riding the wave.

Bath & Body Works Investment Narrative Recap

To believe in Bath & Body Works as a shareholder, you need confidence that the company can rebuild momentum by attracting new customers and elevating its digital platform, all while managing margin pressures. The appointments of Maly Bernstein as Chief Commercial Officer and Samantha Charleston as Chief Human Resources Officer may support progress on urgent digital and talent gaps, directly tying in with the company’s most important short-term catalyst: modernizing its omnichannel experience. However, these hires are unlikely to immediately offset the risk of insufficient digital sales recovery, which remains a pressing concern.

Of the recent announcements, Bath & Body Works’ entry into college campus stores stands out as especially relevant to the new executive appointments. Expanding into higher education retail settings aligns closely with the goal of appealing to Gen Z and younger audiences, a segment the company has struggled to grow. If this initiative succeeds, and if Bernstein’s digital expertise translates quickly, it could accelerate new customer acquisition, the critical catalyst for the company's near-term growth.

But while management refresh and expanded retail presence are promising, investors should also keep in mind the persistent digital sales weakness and...

Read the full narrative on Bath & Body Works (it's free!)

Bath & Body Works' outlook forecasts $8.1 billion in revenue and $860.7 million in earnings by 2028. This is based on anticipated annual revenue growth of 3.1% and an earnings increase of $132.7 million from current earnings of $728.0 million.

Uncover how Bath & Body Works' forecasts yield a $38.83 fair value, a 65% upside to its current price.

Exploring Other Perspectives

Simply Wall St Community members offered nine fair value estimates for Bath & Body Works, ranging from US$30.70 to US$64.56 per share. Given this breadth of opinion and ongoing struggles with digital growth, you can explore how different investors weigh these factors in their outlook.

Explore 9 other fair value estimates on Bath & Body Works - why the stock might be worth just $30.70!

Build Your Own Bath & Body Works Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Bath & Body Works research is our analysis highlighting 3 key rewards and 3 important warning signs that could impact your investment decision.
• Our free Bath & Body Works research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Bath & Body Works' overall financial health at a glance.

No Opportunity In Bath & Body Works?

Opportunities like this don't last. These are today's most promising picks. Check them out now:

• Uncover the next big thing with financially sound penny stocks that balance risk and reward.
• These 14 companies survived and thrived after COVID and have the right ingredients to survive Trump's tariffs. Discover why before your portfolio feels the trade war pinch.
• Rare earth metals are an input to most high-tech devices, military and defence systems and electric vehicles. The global race is on to secure supply of these critical minerals. Beat the pack to uncover the 38 best rare earth metal stocks of the very few that mine this essential strategic resource.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com